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Background

Warner Bros. Home Entertainment, the home entertainment division of Warner Bros. Entertainment, itself part of WarnerMedia (formerly "Time Warner"), first started off in 1980 as Warner Home Video (initially as "WCI Home Video"; "WCI" stood for "Warner Communications, Inc.") to distribute on video the film and television library of Warner Bros. Studios, and when Time Warner acquired them, programs from other Time Warner companies. In Australia, it was one of the Magnificent Seven home video distributors. Currently, they also serve distribution for television and/or movie products released by BBC (w/ 2 Entertain), Lifetime, Cartoon Network, Turner Entertainment Co., Viz Media, TruTV, TNT, National Geographic Society, and MGMin the United States., as well as sports products from the NBA, NFL, and NHL. It was one of the last major studios to offer new releases on the Betamax format, doing so until well into the mid-'90s. In 2005, Warner Bros. Home Entertainment was founded to bring together all of its parent company's businesses involved in the delivery of home entertainment content to consumers. The company structure includes subsidiaries such as Warner Home Video, Warner Bros. Digital and Warner Bros. Interactive Entertainment. In 2017, the Warner Home Video brand was made its in-name-only division. In January 2020, it was announced Warner Bros. and Universal Pictures Home Entertainment would be partnering to form a 10-year joint venture, which will see new and library titles from both companies being released on 4K UHD, Blu-ray and DVD under one entity; the venture, dubbed Studio Distribution Services, launched in early 2021.

Warner Home Video

1st Logo
(June 1980-January 1986)

Nickname: "The Big \\'"

Logo:

  • June 1980-February 1981: We start out with a very big \\' logo (that is white with a blue "tube") that fills the entire screen. It then zooms back slightly. Then above the logo, the words "WCI HOME VIDEO" between two horizontal lines appear, followed by a much smaller \\' logo besides "A Warner Communications Company". The logo fades from black after the standard FBI warning screen and has a more grainy film-like quality to it. The \\' logo is slightly bigger than on the later version of the logo.
  • September 1980-January 1986: Same as before, but now the quality is improved, the "WCI" in "WCI HOME VIDEO" is replaced with "WARNER," and the warning now cuts directly to the logo. The \\' is a little smaller as well, and the film scratches are gone.

Variants:

  • A variation exists in which the now-white logo is placed on a blue-purple background. The byline is in a different typeface as well.
  • On Australian Warner Home Video releases of United Artists films, the \\' is even smaller and is shifted to the top half of the screen, and on the bottom half is the "WARNER HOME VIDEO" text. The logo is completely still this time.
  • A Spanish version of this logo has the blue circle zoom away from the screen and each section of the "\\'" animates. An asterisk and the "WARNER HOME VIDEO" line appears (there is no fade in). The asterisk then refers to the phase: "Marca Registrada de Warner Communications Inc."
  • A French version of the logo has the original animation intact, but the text "WARNER HOME VIDEO" and the byline are smaller and in a different font.
  • On the 1981 VHS of The Prisoner of Second Avenue (one of the first tapes to be released under Warner Home Video, although it was produced as a WCI title), the logo cuts right to the 1972 movie logo right after "WCI HOME VIDEO" fades in.

Trivia: The logo is derived from Warner Cable's logo, which was used as early as 1975-76. A still version exists at the end of the 1977 Warner Cable game show pilots How Do You Like Your Eggs?

FX/SFX: The "zooming out" of the logo, not to mention the film scratches on the WCI version.

Music/Sounds: None.

Music/Sounds/Voice-over Variants:

  • On the 1981 VHS of The Wanderers, the film's opening theme begins a second before the byline fades in.
  • On the 1985 VHS of The Exorcist, the film's opening music starts to play as the logo fades out.
  • A Canadian VHS of Casablanca has the second half of the United Artists "Turning UA" music playing over the logo, whilist the first half plays late in the preceding INTERPOL warning screen.
  • On some UK tapes with previews, the logo has music and a stoic, oddly American man. Before the first trailer, the man says "Some other great titles from the small screen. From Warner Home Video." After the last one, he says "The titles you have just seen are available on VHS and Betamax. Ask your local stockists for details. Warner… Home Video."

Availability: Used on VHS, Betamax, LaserDisc, and CED releases at the time. Early releases (from 1979-80) went straight from the warning screen to the movie with the Warner Bros., Orion, or First Artists logo in use at the time, and tapes that actually have this logo are long out of print. It first appeared on Bullitt, starring Steve McQueen, and would appear on all WCI releases beginning in the fall of 1980, including Every Which Way But Loose and Gilda Live.

  • The first WCI releases included Blazing Saddles, The Green Berets, The Wild Bunch, and Dirty Harry. Some WCI releases were also issued with WHV packaging and labels during a short 1980 transitional period. Caddyshack, Alice Doesn't Live Here Anymore, Just Tell Me What You Want, and Magnum Force are a few videos known to have this variation.
  • The 1980-1985 variant is available on Deal of the Century, The Road Warrior (a.k.a. Mad Max 2: The Road Warrior), Death Race 2000, THX-1138, The Amityville Horror, Any Which Way You Can, The Great Race, The Man with Two Brains, Gremlins, National Lampoon's Vacation, Fandango, Vision Quest, A Fistful of Dollars, the James Bond franchise up to Octopussy, the first two Police Academy movies, and the Kung Fu pilot movie. The last tape to use this logo officially was the 1986 clamshell reissue of Just Tell Me What You Want, though the logo later made surprise appearances on the 1987 Canadian VHS of Them!, a 1991 VHS reprint of Ensign Pulver, and a 1987 reissue of Call of the Wild (1972) from MPI Home Video. It also made surprise appearances on both the 2000 and 2002 prints of The Gumball Rally as well as a 1998 print of Night Shift.
  • The variant with music and the announcer was seen on the original UK VHS of Risky Business. The small text variant of the logo is seen on a 1985 French VHS release of National Lampoon's Vacation.
  • Some tapes have the next print logo on the cover but have this logo on the tape, such as Gremlins, Vision Quest, Police Academy 2: Their First Assignment, early prints of Lost in America, Ladyhawke, and Pale Rider.

2nd Logo
(December 1985-1999)

Nicknames: "The Cheesy Shield", "WB Shield", "CGI WB Shield", "The Cheesy WB Shield", "Shield of Steel"

Logo: Over a time-lapsed animation of clouds, the camera zooms out between the tops of some gold-colored letters and the bottom of a gold plank. The camera then zooms out and the logo turns towards us, revealing that it is the words "WARNER HOME VIDEO", with two lines above it and two lines below it. It then zooms out to the bottom of the screen, followed by a giant WB Shield logo appearing from the top of the screen, slightly tilted to the bottom, then rotating to face us. The Warner byline fades in at the bottom of the screen. "Sparkles" appear and white "reflections" appear on the logo.

Bylines:

  • December 1985-1990:
A Subsidiary of Warner Bros. Inc.
A Warner Communications Company
  • December 27, 1990-March 31, 1993:
A Subsidiary of Warner Bros. Inc.
A Time Warner Company
  • April 14, 1993-February 1997: "A Time Warner Entertainment Company" (This byline is in a different typeface.)
  • A version of the Time Warner Entertainment variant sometimes has the byline slightly smaller, using a font similar to the first two bylines. This was used from 1993-1997.
  • The Time Warner Entertainment byline faded in at the last note of the theme. The Warner Communications and Time Warner bylines faded in as the shield rotated to its final position.
  • Most releases outside the U.S., including United Artists films such as A Fistful of Dollars, some very early releases and some domestic releases during the Time Warner merger, including Lorimar-Telepictures releases such as The Sacketts, didn't have a byline.
  • The bylineless version oddly shows up on an early 1990s VHS of Journey Back to Oz from UAV Corporation (perhaps it was taken from a foreign master), as well as a 1997 Australian VHS of This is Elvis.

Variants:

  • There exists a rare still version of the logo, which can be found on certain Kidsongs videos and Batman Returns (though the UK release of the latter used the normal bylineless logo).
  • On some UK rental tapes, like Lost in America and Police Academy 2: Their First Assignment, when the logo animation is finished, the logo splits in two horizontally down the middle, then the two sides compress up and down, respectively, revealing "COMING SOON" on the blue background.
  • There is a prototype variant of this logo with a different time-lapse cloud background. Stills of this appeared on Warner Bros. trailers that used them to plaster the original WBP logo. If you look closely at it, you'll notice that the clouds seem to be unused footage from the regular version.
  • There is yet another different cloud background, which uses additional footage from the very source of the regular background. This can be seen on the home video trailers for Daffy Duck's Quackbusters, Lethal Weapon 2, Chasers, A Time to Kill, and Tin Cup.
  • There is a very rare promo variant where the giant WB shield rises up from the top and rotates to face forward, then zooms out slightly. In this version, there is no company name or byline. This can be seen on a June 1989 dealer preview tape and on a promotional feature on Batman Forever for its upcoming VHS release in October 1995. A slightly extended version was seen on a promo for Clint Eastwood movies on the original VHS release of The Dead Pool, and on various promotional trailers on its demo tapes, where the shield zooms out and disappears into the clouds.
  • On Australian videos from the 1980s, the logo fades away to a different cloud background. It has "At Home With The Hits" in cursive and arched, with the words "PREVIEW ATTRACTION" sandwiched between sets of two lines. All are gold and the cloud background eases back.
  • A grayscaled version can be found on B&W releases such as VHS tapes of Maverick (1957).
  • On Mexican Spanish tapes of The Never Ending Story II: The Next Chapter and Space Jam, we see the finishing logo (with the Time Warner byline, strange for the latter film), except the shield animates like the reversed promo variant. This can also be seen on some film promos on their demo tapes.
  • A CGI demo reel from 1997 shows a shiny version of the shield on a dark marble background. The words flip into place from the sides and center, and then the lines slide in from the sides.
  • On later Mexican videotapes, like Amadeus and Conspiracy Theory, the logo fades in fully formed and fades out a while later.
  • On a 1993 Japanese VHS of Unforgiven, the logo doesn’t fade in until after the first note of the music.
  • At the end of a 1993 "Hot 10" promo reel, send on the demo tapes of Under Siege and Pure Country, a somewhat desaturated, frozen-in-progress version of the logo appeared.
  • On a promotional trailer for Pure Country, which appears on its 1993 demo VHS, the logo is intercut with scenes of Dusty Chandler (George Strait) walking on stage.

FX/SFX: The "time-lapse" cloud animation, the WB shield rotating into place.

Music/Sounds: A proud, bombastic synthesized rendition of the 1937 Warner Bros. fanfare, which really fits the logo. As a side note, a lusher orchestrated version was briefly used as the fanfare for the movie WB shield when it returned to usage in 1984. Silent for the still and Mexican versions.

Music/Sounds Variants:

  • On the 1990 LaserDisc of S.O.B., it is silent.
  • Home video trailers have their own audio playing over it.
  • On a 1994 French Canadian VHS of Creepshow, the movie's opening theme plays over the logo.

Availability: Common. Seen on every Warner Home Video release from the era, beginning with the 1985 clamshell release of Cheyenne Autumn. Notice that the later print logo is seen on 1996-1997 tapes, but this logo is still used. Those tapes also use the commonly seen "DIGITALLY PROCESSED" text on the side of the packaging, so this logo is an easy find. However, certain tapes with this logo on the box and the later print logo on the label may still have the next logo. Another easy way to find this logo is to look for the WB shield on the front of the tape.

  • 1985/Warner Communications variant: This variant is seen on Mad Max Beyond Thunderdome, The Goonies, Spies Like Us, Sesame Street Presents: Follow That Bird, Pee-wee's Big Adventure, The Color Purple, National Lampoon's European Vacation, Beetlejuice, The Lost Boys, Innerspace, Vision Quest, Under the Cherry Moon, Heartbreak Ridge, The Witches of Eastwick, Empire of the Sun, the first two Lethal Weapon movies, and Batman. Despite the Time Warner byline appearing on the packaging, this variant still appeared on the 1990 VHS releases of Driving Miss Daisy, Tango & Cash, Next of Kin, Gremlins 2: The New Batch, and National Lampoon's Christmas Vacation.
  • 1990/Time Warner byline variant: A tough find, but it appeared on My Blue Heaven (first appearance), Presumed Innocent, Memphis Belle, The Bonfire of the Vanities, The Rookie, The NeverEnding Story II: The Next Chapter, GoodFellas, Defending Your Life, Robin Hood: Prince of Thieves, Out for Justice, Rover Dangerfield, Curly Sue, Batman Returns, Lethal Weapon 3, Stay Tuned, Under Siege (one of its very last appearances, along with The Power of One), and Blade Runner: The Director's Cut. The sub-variant is surprisingly retained on the 1997 reissues of Curly Sue and My Blue Heaven (both of which have the next logo on the packaging and labels). This can also be found on reissues of Gremlins, Risky Business, The Man With Two Brains, and National Lampoon's Vacation.
  • 1993/Time Warner Entertainment variant: This was used during the waning days of the logo, and appeared on Passenger 57 (first appearance), Demolition Man, The Fugitive, Dennis the Menace, It Takes Two, The Bodyguard, Batman Forever, both Ace Ventura movies, Willy Wonka and the Chocolate Factory, and Animaniacs Sing-Along: Yakko's World, among others. Among the last tapes to use this logo were Eraser (pan-and-scan VHS only; the letterboxed VHS uses the next logo), Twister (both pan and scan and letterboxed VHS releases), Joe's Apartment, Tin Cup, Carpool, and the demo tapes of Bogus and A Time to Kill. This also replaces the Warner Communications variant on reissues of Beetlejuice, Caddyshack and National Lampoon's Christmas Vacation. This was also retained on a 1998 Warner Bros. HITS reissue of Disclosure. This makes a very strange appearance on the Hong Kong Tai Seng/Megastar DVD of The Protector, after the 1st Media Asia logo and before the 1984 Warner Bros. logo of the time (this is likely because it uses the U.S. version of the film, which appears to be taken from a LaserDisc source, being it has this logo on it). The logo later appeared on the first episode of Ace Ventura: Pet Detective (the animated TV series), included as a bonus feature on the original BD release of the first film. It was also seen on Argentinian tapes long after the end date, after their warning screen and with the next logo appearing just before the program material (except on Happy Feet, which only features this logo), as well as on a Mexican VHS of Ladybugs. Surprisingly, it can be seen on the 1997 VHS of Who's Afraid of Virginia Woolf?.
  • Extended variant: This is a very rare variant, and it can be seen on a demo VHS of The Best of John Belushi and German Warner Video News VHS releases from 1987.
  • Warner Home Video handled worldwide distribution of MGM product from 1991-2000; however, this logo does not appear on most MGM/UA videos from the time period, one exception being international VHS prints of Thelma and Louise, which used the bylineless version. Warner movies, however, did get previewed on MGM/UA tapes (and vice versa) on a surprisingly frequent basis, and this logo was included there.
  • This makes a very strange appearance on the Hong Kong Tai Seng/Megastar DVD of The Protector, after the 1st Media Asia logo and before the 1984 Warner Bros. logo of the time (this is likely because it uses the American version of the film, which appears to be taken from a LaserDisc source, being it has this logo on it).
  • From 1996-1997, this logo was used concurrently with the next. In the United States, WHV stopped using this logo in 1997, while some countries (mainly in Asia) continued until 1999. It made a strange appearance on a 2004 Telemundo broadcast of Razorback, as well as the 2009 VCD of Michael Jackson's Moonwalker, likely due in both cases to using old video masters. It also appeared on a TNT Film (Germany) broadcast of Hearts of Fire (1987) and a Czech television broadcast of Dennis the Menace as well.
  • The bylineless version oddly shows up on an early 1990s American VHS of Journey Back to Oz from UAV Corporation (perhaps it was taken from a foreign master), which strangely enough, didn't even feature UAV's logo!
  • The French promotional variants can be found on various French VHS releases. The reversed version has been spotted in the French VHS of Looney Tunes, fin années 80 (Collection "Les Grands Dessins Animés Warner Bros.").

Editor's Note: This is a home video logo both fondly remembered and noted by many for its bombastic music, animation, and cheesiness.

3rd Logo (December 30, 1996-March 7, 2017; 2020)

Nicknames: "CGI Invisible/Visible Shield", "Boring Shield", "Shield of Boredom", "WB Shield II", "The Boring WB Shield", "Shield of Steel II"

Logo: Against a backdrop of clouds, a clear WB shield with a wordless banner slowly fades into view. Then the words "WARNER HOME VIDEO" are wiped onto the banner as the colors slowly appear on the shield.

Byline: From 2002-2003, the byline "An AOL Time Warner Company" was seen below the logo. The shield is a lot smaller in this version. The clouds toss about, and grow bigger as the shield brightens until it grows so much, it almost looks like a storm is coming over the horizon. Strangely, Scooby-Doo, A Walk to Remember, Ocean's Eleven, Feardotcom, The Powerpuff Girls Movie, The Adventures of Pluto Nash, and a few PBS Kids releases like Teletubbies: Silly Songs and Funny Dances, Teletubbies: Look, and Teletubbies: What's That only use this variant on their VHS releases, while all of their DVD counterparts have the standard logo. This variant also made a surprise appearance on the 2005 Canadian DVD of The Wedding Date, co-released with Equinoxe Films.

Variants:

  • A full-screen version exists on VHS releases from late 1996 through 2006, and full-screen DVD releases from 1997 through mid 2010. The clouds toss about, just like on the AOL Time Warner version, and as the shield brightens, it completely covers the clouds, and the shield is gigantic.
  • A widescreen version exists on widescreen DVDs starting in 1997 through mid 2010 (except for Tango & Cash, which uses the 4:3 variant on both its full-screen and widescreen sides). The shield is slightly smaller, but still big, the cloud background is a little different, and the clouds are more spread out, and as the shield brightens, they pass by and get puffier.
  • In 1998, as with other Warner labels, a 75th Anniversary version was used. This contained a smaller shield with the banner reading "WARNER BROS.", and featured a giant "75" behind it. "YEARS ENTERTAINING THE WORLD" is seen below with "YEARS" a bit bigger and in spaced-out letters. This logo appeared at the front of tapes from the year and some home video trailers (after the previews, the regular logo was used, though What's Up, Doc? only used the 75th Anniversary variation).
  • A rare version had a still logo in the style of the 1992 WB logo with the Warner Home Video banner replacing the Warner Bros Pictures banner and the Time Warner Entertainment byline below that. It appeared on an ad for Cats Don't Dance which was used on the VHS releases of Shiloh and The Swan Princess: Escape from Castle Mountain, and was also seen on the trailers on the VHS releases of Lone Star, The Spitfire Grill, and Extreme Measures.
  • On some late-2000s home video trailers, a similar variant to the above was used, with the 2003 Time Warner byline, the actual WHV logo, and a darker version of the 1998 Warner Bros. Pictures logo's cloud background.
    • A home video trailer for Body of Lies features the original trailer's variation, but with the banner instead reading "WARNER HOME VIDEO."
  • Some early releases in late 2001 with the AOL Time Warner byline have the byline sloppily chyroned in over the standard variant (this is actually the 1997 widescreen variant with a byline added). Also, the byline's fade out is also out-of-sync with that of the video behind it in this version. This can be seen on Uprising.
  • There is a full screen version of the AOL Time Warner variant, with wide angle lens, which can be spotted on the 2004 DVD of Leapfrog presents: Math Circus, as well as VHS releases.
  • A widescreen version with AOL Time Warner byline can be seen on widescreen DVDs from 2003-early 2004.
  • Another full screen AOL Time Warner variant had the logo cropped to 16:9 then 4:3, seen on many fullscreen DVDs from 2003-early 2004. It was also spotted only on one 2002 DVD release, the Family Edited Version of A Walk to Remember.
  • On all Blu-ray, HD-DVD, and 2010-17 DVD releases, the sky background is zoomed in by 20%. For Blu-ray, HD-DVD, as well as 2010-17 fullscreen DVDs, the Warner Home Video shield is zoomed out 10%. Most Blu-ray releases from 2006-09 have the aspect ratio in 2:35:1.
  • On some retailer promo reels, the logo is superimposed over a random shot from any movie in a given promotion. For example, on the 2000 demo VHS of Liberty Heights, the "Warner Power Lease June" promo features the logo superimposed over a prison shot from The Green Mile, which was being advertised in the reel. (The standard logo appears twice throughout the reel.)
  • On a home video trailer for Constantine, the logo is tinted in dark orange.
  • On a home video trailer for Matchstick Men, which can be found on the 2004 VHS of Grind, the AOL Time Warner variant is presented in scope. It then peels away.
  • On a home video trailer for Terminator 3: Rise of the Machines, the logo is tinted in aquamarine.
  • On the 2001 demo VHS of In the Arms of Strangers, as well as a home video trailer for Million Dollar Baby, the logo is in black and white.
  • On a home video trailer for Mama's Boy, the logo is set against a black background.
  • On a home video trailer for Batman Begins, the logo is tinted in brown.

FX/SFX: A simple, effective logo animation.

Music/Sounds: A quiet piano tune with two instrument ending types:

  • Acoustic strings: This is used for all VHS releases as well as LaserDiscs and UMD Video releases. It was used on most stereo DVDs, but some 5.1 DVDs like Bah, Humduck! A Looney Tunes Christmas, Ben 10: Alien Swarm, Scooby-Doo (2002), and Harry Potter and the Sorcerer's Stone use this variant. It also appeared on television releases like DVDs of The Flintstones, The Jetsons, Looney Tunes, Tom and Jerry, Scooby-Doo, Ben 10, Chowder, The Secret Saturdays, Bakugan Battle Brawlers, Ben 10: Alien Force, The Marvelous Misadventures of Flapjack, and Total Drama Island. It also appears on certain PBS Kids VHS and DVD releases, as well as the earliest Peanuts DVDs released under Warner. Some DVDs of vintage movies, like Hero at Large, Deliverance, Bloodsport, Fingers, True Romance (movie and special features discs) and Bronco Billy use this variant, though some vintage films like Dirty Harry, Magnum Force, and The Wizard of Oz use the synth strings variant. The acoustic strings version can also be heard on the special features discs of films like 300, Harry Potter and the Prisoner of Azkaban, Amadeus: Director's Cut, Dirty Harry, The Phantom of the Opera, and Natural Born Killers: The Director's Cut (the movie discs use the synth strings version), though on the 2005 release of Heat and more recent 2-disc releases such as Mad Max: Fury Road and Creed, both discs feature the synth strings version. The acoustic strings version can also be seen on some DVDs of Hanna-Barbera TV movies like Scooby-Doo and the Alien Invaders, Scooby-Doo and the Reluctant Werewolf, Scooby-Doo and the Ghoul School, and A Flintstones Christmas Carol. It also was found on all four Atomic Betty volume DVDs, released in 2005 as well.
  • Synth strings: All 5.1 DVDs and Blu-ray releases use this variant. On North American releases, it sounds more dual. The dual is sometimes used on fullscreen DVDs. The dual synth strings version appears on Harry Potter DVDs (except The Sorcerer's Stone, which uses the acoustic strings, and The Chamber of Secrets, which uses the low tone AOL Time Warner Company acoustic strings) and can also be seen on titles such as The Polar Express, The Phantom of the Opera, 300, March of the Penguins, The Ant Bully, Happy Feet, Willy Wonka and the Chocolate Factory, Clifford's Really Big Movie, some DVDs of Hanna-Barbera TV movies like Scooby-Doo and the Witch's Ghost, Scooby-Doo and the Cyber Chase, Scooby-Doo Pirates Ahoy, Scooby-Doo and the Loch Ness Monster and Chill Out Scooby-Doo!, 2001: A Space Odyssey, later DVDs of Peanuts and Looney Tunes, the Blu-ray of Ben 10: Alien Swarm (although the DVD uses the acoustic strings), Tom and Jerry and Scooby-Doo, as well as the Blu-ray complete series set of Friends, and the DVD release of Friends: The One with All the Parties.

Music/Sounds Variants:

  • Sometimes on the NTSC AOL Time Warner version, the acoustic strings theme is in a lower pitch. This can be found on such VHS and DVD releases as Uprising, The Adventures of Pluto Nash (VHS only), A Walk to Remember (VHS and "Family Edited Version" DVD only), Scooby-Doo (VHS only), Harry Potter and the Chamber of Secrets, A Mighty Wind, Space Jam (2003 DVD only), Kangaroo Jack, The Best of Dr. Seuss (2003 DVD only), Batman: Mystery of the Batwoman, South Park: The Original Unaired Pilot (a bonus disc included with Best Buy copies of the original release of South Park: The Complete Second Season), and Terminator 3: Rise of the Machines, as well as the first Looney Tunes Golden Collection DVD set and Looney Tunes: Stranger Than Fiction, and some PBS Kids VHS releases like Teletubbies: Silly Songs and Funny Dances, Caillou: At His Best, Caillou: Big Brother Caillou, and all Sagwa the Chinese Siamese Cat VHS releases, which are immediately followed by the "kidsvideo" variant of the PBS Kids logo. The PBS Kids DVD releases (including the Sagwa, Teletubbies, and Caillou DVDs from 2003) still use the regular variant without the byline however, but the open matte version with AOL Time Warner byline and low tone music has been spotted on the 2003 screener DVD release of Grow with Us. More info on the open matte version can be seen on the availability section.
  • On screener tapes of The Replacements and Mickey Blue Eyes, and the 1997 Warnervision Entertainment release of The Chain (1996), which Warner Home Video released, the full screen logo is used with the low tone acoustic strings theme.
  • On the 2003 DVD release of Dennis the Menace, the widescreen 2002 AOL Time Warner byline version uses the regular pitched acoustic strings theme.
  • On the 2003 DVD of Caillou's Holiday Movie, the full screen AOL Time Warner variant also uses the regular pitch acoustic strings version, at the beginning after the FBI warning, and at the end after the Cinar logo.
  • On a small number of Blu-rays, such as Full Metal Jacket, A Clockwork Orange, and Contact, the theme is off-sync. It's also like this on the 2007 "Complete Collector's Edition" Blu-ray of Blade Runner, where discs 2 (Dangerous Days: Making Blade Runner) and 4 ("Enhancement Archive") feature an off-sync theme as well. Coincidentally, both discs are DVDs, featuring bonus material. (The other three discs, all Blu-ray discs featuring different versions of the movie, have the theme play normally.)
  • On the 2004 BBC Video release of A Room with a View, the acoustic strings theme warps in the last second.
  • A silent version appears on the DVD release of The Big Red One: The Reconstruction.
  • On an European DVD of Friday After Next, the music appears to be a hybrid of acoustic and synth strings.

Music/Sounds Trivia:

  • The music was originally written by Egg Chair Music.
  • In an odd occurrence, both music endings appear on the 1997 DVD of Demolition Man, with the synth strings variant being used on the full-screen side and the acoustic strings variant being used on the widescreen side.

Descriptive Video Service VHS Voiceover Variants:

  • A DVS narrator describes the logo: "In a logo, clouds swirl in a blue sky. The letters WB appear in a glden shield. Warner Home Video."
    • For AOL Time Warner era releases, however, the narrator adds "An AOL Time Warner Company" to the description.
    • Examples include Rena Baskin on Driving Miss Daisy, Kria Sakakeeny on The Wizard of Oz, Peter Haydu on The Matrix, Nick Mills on Unforgiven, Miles Neff on Scooby-Doo, The Matrix Reloaded and Harry Potter and the Chamber of Secrets, Wendie Sakakeeny on The Color Purple, and Pat Lentz on Two Weeks Notice.

Availability: Very common. This was used concurrently with the previous logo on 1996-1997 WHV tapes (on a side note, the print version of this logo was introduced in mid-1996, and those tapes contain the previous logo, but you should also expect the "DIGITALLY PROCESSED" text on the side of its packaging, so the previous logo is an easy find). As of June 2017, it is also used in conjunction with the next logo below as this is still seen on Warner Archive DVD and Blu-ray releases.

  • The first products to have this logo include the 1996 rental VHS release of A Time to Kill, released on December 30, 1996; the retail VHS of Bogus, released on February 4, 1997, and the first DVDs from Warner Bros. (one of which was A Time to Kill), released on March 26, 1997.
  • Some of the last films to use this logo on VHS were the 2005 releases of The Aviator, Racing Stripes, and The Polar Express, and the last tape overall to use it is Must Love Dogs, released on December 20, 2005.
  • Surprisingly, this logo was seen at the end of some episodes of Whose Line is It Anyway? on ABC Family (now Freeform), a 1990 episode of Night Court on TV Land, some A&E airings of The Outsiders on A&E, a Czech Nova TV airing of What a Girl Wants, an episode of Veronica Mars on Hulu, and a 2006 Cartoon Network CEE airing of Tom & Jerry: Blast Off to Mars. It is possible that the programs (at least what was available on disc at the time) were DVD rips, and those networks forgot to edit the logo out for broadcast. It also makes a surprise appearance on HBO Home Video's 2001 demo VHS of Wit, alongside their warning and modified screen.
  • The version with the AOL Time Warner byline can be found on most tapes and DVDs from 2002-04, including The Great Dictator and the 2003 Special Edition release of Dennis the Menace. This can be found at the end of Caillou's Holiday Movie after the Cinar logo, but on TV airings of the movie, it and the Cinar logo are plastered by the Cookie Jar logo. The 2006 PlayArts DVD retains this, albeit in subpar quality.
  • As for the wide angle full-screen version of the byline variant on DVD, it has been spotted on 3 DVDs, including the 2004 DVD prints of Leapfrog: Math Circus, and Leapfrog: Talking Words Factory 2, The Code Word Caper, and even the 2003 screener DVD of Grow With Us .
  • It can also be seen on international home video releases of Warner Bros. films that are distributed internationally, such as South Park: Bigger, Longer and Uncut, Beowulf and Interstellar (all of which are distributed domestically by Paramount Pictures).
  • The AOL Time Warner variant was also spotted in the 2006 PlayArts DVD of Caillou's Holiday Movie, but in a lower quality due to being sourced from a poor video master. It earlier appeared, in open matte, with the same quality on the VCD release of Two Weeks Notice.
  • Don't expect to find this on releases from Viz Media or 2013-17 Warner reprints of Paramount titles (which contained the print logo on the back cover and sometimes, especially in the case of Paramount, the spine). This also goes for Sesame Street DVDs that were released by the company. The same applies for most MGM video releases from 1996-2000. Some later reprints of MGM/UA Home Video releases from the early '90s used the Warner Home Video print logo on the tape label or the packaging, but all were of the Turner library and used either this logo or an MGM/UA logo (examples which used this logo include a 2000 tape of the colorized version of Arsenic and Old Lace, which had a Warner label and used the 1992 MGM/UA box, and a 1999 tape of Casablanca, which used the 1994 MGM/UA box and had a later MGM label). It also doesn't appear on the 2011 Warner Archive DVD of One Sunday Afternoon, which cuts right to the main menu.
  • The still logo with the Time Warner Entertainment byline is extremely rare and was only seen on a few trailers from 1996-97. Examples include the "Reel Rentals" trailer seen on the demo VHS of Kingpin, an ad for Cats Don't Dance on the VHS releases of Shiloh and The Swan Princess: Escape from Castle Mountain, and the trailers on the 1997 VHS releases of The Spitfire Grill, Lone Star, and Extreme Measures from, ironically, Columbia TriStar Home Video (the latter three titles are from Castle Rock Entertainment, and it is possible that Warner handled sales and marketing for these titles). The late 2000s variant with the later Time Warner byline is just as rare, being available on trailers on DVD releases of the era such as Michael Clayton, He's Just Not That Into You, and Gran Torino.
  • PBS Home Video DVD and VHS releases from 1997 to 2004 had this logo, among them Barney: Families are Special (despite carrying a Turner logo on the packaging).
  • On their releases of material from Big Idea Productions, the only time it appeared was on VeggieTales: The Wonderful Wizard of Ha's.
  • This is also seen at the beginning of the Direct-To-Video movie, A Cinderella Story: If the Shoe Fits.
  • This was also seen on 4K UHD Blu-rays from 2016 that Warner released.
  • Strangely, this logo appears at the end of the season 4 The Parent 'Hood episode "Money Shot" on HBO Max, despite none of its four seasons ever having been released on DVD.

Editor's Note: While a nice effort from Warner, it may annoy fans of the previous logos.

Warner Bros. Home Entertainment

(March 14, 2017-)

Warner Bros Home Entertainment 2017.png

Nicknames: "CGI Invisible/Visible Shield II", "CGI WB Shield III", "WB Shield III", "Shield of Steel III"

Logo: Same as the previous logo, except the sky background is different, and the logo seems to be in a more 3D look with the colors more solid along with the text on the banner being replaced with "HOME ENTERTAINMENT".

FX/SFX: Same as the previous logo.

Music/Sounds: A "remastered" version of the AOL Time Warner variant of the previous logo's music.

Music/Sounds Variant: On the 2019 Blu-ray of Aquaman, the music is off-sync, starting a couple seconds before the actual logo fades in.

Availability: Current. The print logo first appeared on late 2016/early 2017 releases such as Storks, Sully and Suicide Squad. The logo proper debuted on the March 14, 2017 releases of Collateral Beauty, The Jetsons & WWE: RoboWrestleMania! and CHiPs: The Complete Fifth Season. Again, this doesn't appear on any Viz Media, Sesame Workshop, or MGM/Orion Pictures releases. It also appears at the beginning of the direct-to-video movies A Cinderella Story: Christmas Wish and Cats & Dogs: Paws Unite!.

Editor's Note: Although not a terrible logo, it was initially thought to be a fan-made project. When it was confirmed to be real, a lot of logo fans were disappointed with the result. However, it's starting to look a bit dated since Warner Bros. debuted a new logo in 2020. Only time will tell if the WBHE logo will itself sport a new look or not.

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