This page only shows primary logo variants. For other related logos and images, see:
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1990-1993 | 1993-2001 | 2001-2003 | 2003-2018 | 2018-2019 | 2019-2022 |
Time Warner (first era)[]
1990-1993[]
The company's original identity was created by Chermayeff & Geismar, and included an eye-ear logo designed by Steff Geissbuhler (which was adopted for Time Warner Cable).[1]
1993–2001[]
In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by Anspach Grossman Portugal.[2]
AOL Time Warner[]
2001–2003[]
In January 2000, AOL stated its intentions to purchase Time Warner for $164 billion. The deal, officially filed on February 11, 2000, employed a merger structure in which each original company merged into a newly created entity. The Federal Trade Commission cleared the deal on December 14, 2000, and gave final approval on January 11, 2001; the company completed the merger later that day. The deal was approved on the same day by the Federal Communications Commission, and had already been cleared by the European Commission on October 11, 2000.
The combined company was renamed as AOL Time Warner Inc. Landor Associates was responsible for designing the new logo, which retained the last one's horizontal lines, but added the word "AOL" next to "TIME WARNER", which had been re-rendered as "Time Warner". Also, the wordmark was colored blue, and the lines were recolored in a pale shade of blue.
Time Warner (second era)[]
2003–2018[]
Starting in November 2002, the company alternated with the Time Warner and AOL Time Warner names, until October 16, 2003, when its name was legally and officially reverted back to Time Warner. Lippincott Mercer was hired to create the company's new corporate identity.
- "The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it."
- — Edward Adler
WarnerMedia[]
2018-2019[]
On October 22, 2016, AT&T announced its intent to acquire Time Warner for $85 billion.[4] The United States Department of Justice attempted to block the acquisition. However, on June 12, 2018, District Judge Richard J. Leon ruled in favor of AT&T, thus allowing the acquisition to proceed with no conditions or remedies. Two days later, AT&T announced it had closed the acquisition, renaming Time Warner as WarnerMedia after having de-merged and spun off its former Time Inc. properties back into a separate company, which was later purchased by Meredith Corporation.
Despite the company unveiled a new logo in 2019, this wordmark is still used by Warner Bros. Pictures.
2019-2022[]
On October 17, 2019, the previous logo was overhauled to change the font, removed the gray color used on the Media portion, removed the uppercase wordmark in favor of highlighting the name’s appearance when typed, and bolded the Warner segment while having the Media segment without any bold. This new wordmark was designed by Wolff Olins.[5]
On May 16, 2021, it was reported that AT&T was in talks with Discovery, Inc. for it to merge with WarnerMedia, forming a publicly traded company that would be divided between its shareholders. The proposed spin-off and merger was officially announced the next day. The merger was completed on April 8, 2022.
External links[]
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WarnerMedia |
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Part of AT&T
Predecessors:
WarnerMedia | Discovery, Inc. Warner Bros. Entertainment Warner Bros. Television Group: Warner Bros. Home Entertainment Group: Warner Bros. Global Kids, Young Adults & Classics: DC Entertainment: International channels: Boomerang: Boing: Cartoon Network: Cartoonito: Toonami: Turner Classic Movies: Warner/WB: Other assets: Warner Bros. Discovery Networks U.S. International channels: Cinemax: TNT: Discovery Channel: TruTV: Other channels: Otter Media: Other assets: WarnerMedia News & Sports AT&T Sports Networks: International channels: CDF: Other assets: Advertising and analytics: Former/defunct: Predecessor companies: Notes |