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Turner Entertainment/Summary

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Background: The Turner Entertainment Company (commonly referred to as "Turner Entertainment Co.") is a media distribution company established on August 4, 1986 by media mogul Ted Turner as a subsidiary of the now-defunct Turner Broadcasting System to oversee its film and television libraries after its ultra short-lived acquisition of MGM/UA Entertainment Co. (now "Metro-Goldwyn-Mayer Studios, Inc," and "United Artists Corporation" respectively, which are now owned by MGM Holdings Inc.). Today owned by Time Warner, Inc. (now Warner Bros. Discovery), the company is largely responsible for overseeing its library for worldwide distribution, although Warner Bros. Entertainment currently handles all sales and distribution, while Turner Entertainment now retains its role as the copyright holder.

1st Logo
(1987-2001)[]

Nicknames: "The Green Globe", "The CGI Globe"

Logo: On a blue/violet gradient CGI starfield, an oblong blue marquee with gold trim with the word "Turner" in silver, fancy letters and the right arm of the "T" extended over the other letters, and the left arm curled; this is the same as the Turner print logo moves in, close to the screen from the right. The camera turns left to follow it, and it approaches a green globe, like a planet or moon, positioned in the top left and lit from there and behind. As it approaches, it zooms out and turns its left side, the camera's right in away from the camera, eventually settling in front of the globe as the camera movement stops.

Variants: There are two versions of the graphic; one with a large globe at the top left and smaller (in proportion) marquee that faces us at an angle at the end, and one with a smaller globe at the top right and longer, more expanded marquee that faces us head-on. The former is most commonly used in a shorter version. And keep these color variations in mind too:

  • Red/violet starfield, violet/white/gold marquee, blue planet facing the left, marquee sweeps at a moderate speed after about a second, facing the camera at an angle.
  • Blue starfield, blue/white/gold marquee, bluish-green planet facing the left, marquee sweeps at a moderate speed after about a second, facing the camera at an angle.
  • Blue starfield, green/white/gold marquee, bluish-green planet facing the left, marquee sweeps quickly as soon as it fades in, facing the camera head-on.
  • Blue/violet starfield, green/white marquee, bluish-green planet facing the right, marquee sweeps at a moderate speed after about a second, facing the camera head-on.
  • Blue/violet starfield, blue/white/gold marquee, bluish-green planet facing the left, marquee sweeps slowly after about 3 seconds, facing the camera at an angle.
  • Violet/red starfield, violet /yellow marquee, blue planet facing the left, marquee sweeps quickly as soon as it fades in, facing the camera at an angle.
  • An "enhanced"/videotaped version debuted in 1996. It had more stars at the beginning, an expanded marquee, the interior of the "Turner" text has more reflections and appears to be shinier, the shining effects on the lettering aren't as cheesy, and the animation in general is much smoother.
  • Sometimes, the logo is shown in black & white.

FX/SFX: The starfield, logo and globe, all decent mid-late 1980s CGI.

Music/Sounds:

  • The standard variant features a triumphant 10-note orchestral fanfare, with a flourish as the logo first appears.
  • The short version of this logo features a 5-note synthesized theme.

Music/Sounds Variants:

  • A high tone variant of the long version can be found before the short film The Metro-Goldwyn-Mayer Story on TCM.
    • A high tone variant of the short version can be found on reruns of The Scooby-Doo Show on Teletoon, due to them using PAL prints for the show.
      • The same can also be said for The Flintstones episode "The Hatrocks and the Gruesomes" on Boomerang Central and Eastern Europe airings from 2013-18.
  • A low tone variant of the short version was seen on the Top Cat episode "The 1,000,000 Derby" on Boomerang.
    • A low tone version of the long version can be found on the 2002 DVD print of Logan's Run and at the end of the 1999 VHS release of How the Grinch Stole Christmas! (1966). It is possible that this is how the NTSC Turner prints of them two were left from the start after the editing.
  • On some Turner shows aired on Canada's Teletoon, the long version is used, but the closing theme plays for half of its length. The other half features the short version's music. This was probably done to cover up HB logos, but it's still present on the original 1995 print remaster of The Tom and Jerry Show, as seen on Russian, Arabic and Mexican airings of the series.
  • A silent version is seen on the VHS of the colorized version of The Philadelphia Story.
    • The same thing also happened at the end of a French airing of The Dirty Dozen: The Next Mission, though it is not known if the issue came because of the editing done by the dubbing studio or if the European Turner master itself is like that.
  • 2011 reruns of The Smurfs on POP! in the UK have the final seconds of the end credits theme over the short variant, while the logo along with the blacked out 1983-era variant of the 1979 H-B "Swirling Star" and the entire end credits sequence have been digitally sped up to match the ending theme song without the sound of the logos, likely due to time-compressing.
  • A variation exists with the long version music fading out early.

Availability: Rare in its original version and common in the warp speed version.

  • It was formerly used on many movies and shows from the Turner library, though many of the shows have since passed on to Warner Bros. Television Distribution or from 1997-2003, Telepictures Distribution, and may or may not be plastered over.
  • The long version appears before several short films on TCM (usually preceded by a TCM Extras bumper), but is usually replaced with the current TCM logo on feature films.
  • The print logo itself continued to be used until 2015, when they introduced a new print logo.
  • The short version appeared on Boomerang's prints of The Jetsons, Top Cat, the Jonny Quest episodes "Arctic Splashdown" and "Curse of Anubis," two episodes of SWAT Kats: The Radical Squadron, and the end of A Flintstone Christmas, as well as on a few Dexter's Laboratory episodes on Cartoon Network's website in the early 2010s, and the DVD print of The Flintstones Meet Rockula and Frankenstone.
  • The intro logo can be still seen whenever Scooby-Doo and the Ghoul School airs on Cartoon Network, Boomerang and Tooncast, as well as at the end of the 1966 How the Grinch Stole Christmas! special on Cartoon Network, and on the 1998 DVD of The Hunchback of Notre Dame (which uses the color variant, despite it being a black-and-white movie). It also precedes the New Line Cinema logo on the 1994 Image Entertainment Laserdisc of Gettysburg. Surprisingly, it appears before the MGM/UA Home Video logo on the Criterion Laserdisc of Bad Day at Black Rock (under normal circumstances, it's the other way around).
  • The enhanced version was used on films like 9 1/2 Weeks (surprisingly, the 20th Century Fox Home Entertainment PAL DVD release retains it as well) and Oxford Blues on the (Starz) Encore networks, and can be found on the original DVDs of An American in Paris, Poltergeist, The Wizard of Oz, A Christmas Story (it was also spotted on a 2001 TNT airing), Logan's Run, How the West Was Won, a 1998 VHS of Gone with the Wind, and a 2000 VHS of Shaft, among other pre-1986 MGM films from MGM/UA Home Video, MGM Home Entertainment and Warner Home Video.
  • Also seen on Movies! airings of Crossfire.
  • The green/white marquee version appears on the 1992 VHS and 1999 DVD of Show Boat, with the early fade to the music.
  • The short version was also sighted at the end of a Huckleberry Hound cartoon on Boomerang in 2001 (which was "Bars and Stripes"), and the short even ended up like that on at least one rerun on the Latin American Boomerang. The same happened with a Pixie and Dixie cartoon ("Goldfish Fever"). This was odd, as these cartoons aired in a three-hour block.
  • The original version also appeared on Tom & Jerry Kids tapes.
  • The long version has recently appeared on an airing of Hey There, It's Yogi Bear on the Australian TV channel "GO!".
  • Also seen on Galli Galli Sim Sim on Cartoon Network and Pogo in India.

Editor's Note: A fantastic logo, due to its CGI and fanfare.

2nd Logo
(1988)[]

Nicknames: TBA

Logo: On a white background, we see several lines on the bottom, with the Turner Entertainment logo on the lower right.

FX/SFX: None.

Music/Sounds: A gunshot.

Availability: Seen only on Tex Avery: King of Cartoons.

3rd Logo (1989-1993; April 10, 2001)[]

Nicknames: "Filmstrip Star", "Turner Star"

Logo:

  • 1988-1993: Everything is concentrated on the center of the screen and appears through a fade-in effects on a black background. At the top, there is a very tiny star outlined by five stylized low-cut fuchsia filmstrips. Below the star are the words "A TURNER ENTERTAINMENT" in a serif font and underneath, in the same font but smaller, "Presentation". At the bottom-center, in an even smaller lettering are the words "in association with" and underneath "SELZNICK PROPERTIRES LTD." on the same font size as the Turner credit. All of the text is in the same type of fuchsia color. This variant only appears on the direct-to-VHS documentary The Making of a Legend: Gone with the Wind.
  • 2001: On a black background, a star fades in. The star is outlined by 5 stylized filmstrips. Then the words "TURNER ENTERTAINMENT CO." in a serif font fades in. Then the Time Warner byline fades in.

Variant: An in-credit version appears on Tom and Jerry Kids:

  • The filmstrip star alongside the "TURNER ENTERTAINMENT CO." text (in the same serif font from Gone with the Wind) appear near each other in a white color. Above is a white "Hanna-Barbera" logo in its cursive trademark font at that time with a silver-looking Swirling Star (1979-1986 style) on the left. A tiny "A" and "and" appear above and below the Hanna-Barbera logo in Arial font, while "CARTOON" is below the Turner font on the same size but a bit bigger. All of this appears on a grass-like green background with a sunburst effect, while the text and the logos have a shadow effect. The whole text reads as "A Hanna-Barbera and TURNER ENTERTAINMENT CO. CARTOON".
  • Later, the title card received some modifications. The background is now a darker shade of green while the Swirling Star is gone. The text now reads as "A H-B Production Co. and TURNER ENTERTAINMENT CO. CARTOON", with the H-B logo and "A" being written in a different crawled font with the Turner stamp, and "and" and "CARTOON" in an Arial Narrow font.
  • Same as before, except the background is red with an orange sunburst, like the Tom and Jerry closing titles of the MGM Cartoons logo, and the colour of the Arial Narrow font of the "A H-B Production Co. and TURNER ENTERTAINMENT CO. CARTOON" text is now silver.

FX/SFX: Just the fading.

Music/Sounds: On The Making of a Legend: Gone with the Wind, a triumphant trumpet piece is heard. None for the 2001 variant. On Tom & Jerry Kids, the final fanfare of the end credits theme is heard.

Availability: Ultra rare. Turner continues to use this as a print logo, but onscreen appearances are quite rare. The Time Warner variant was seen on the 2001 Special Edition of Elvis: That's the Way It Is. The H-B/Turner combo is extinct and was seen on seasons 2-4 of Tom & Jerry Kids. It is also seen on the documentary The Making of a Legend: Gone with the Wind.

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