Logo captures by Eric S and Wyraachur
Editions by 'Wyraachur and MegaAveron25
Imported and edited from the CLG Wiki By Dr Cow Andrew
Background[]
Toei Animation is the animation production subsidiary of Toei Company Ltd.
1st Logo (1984, US)[]
Logo: Just a small line-art version of Pero (as described below) in reverse video, with the text "Produced in Association with" above and "TOEI DOGA" below, all in the Transformers credits font. Below all this is a Sunbow copyright notice, in a compressed sans-serif.
FX/SFX: None, aside from the clips of the show playing in the background.
Music/Sounds: The Transformers end theme.
Availability: Only seen on early season 1 episodes of Transformers.
2nd Logo (August 6, 1993)[]
Logo: Over a white background with a blurred picture of an rainbow is the text, "Toei Animation" appearing on top of the screen in an arc formation. On the bottom, Japanese text saying生産 (which means "Production") appears.
FX/SFX: Decent CGI.
Music/Sounds: None.
Availability: Was only seen on the OVA Dragon Ball Z: Plan to Eradicate the Saiyans.
3rd Logo (2000s?-2017)[]
Nickname: "Puss in Boots"
Logo: Over a space background are bubbles with images on them form together and morph into the head of a Puss in Boots-like character named Pero, the star of Toei's 1969 adaptation of Charles Perrault's Puss in Boots tale. The background transitions into the multicolored starburst background and to white, and the head zooms out to make way for the "TOEI ANIMATION" text to zoom out into the screen.
Variants:
- In some films that were produced in a 1:33:1 (4:3) full-screen aspect ratio, the logo is letterboxed. At the end, the black bars from the top and bottom move out.
- A short version, which starts after the head has finished forming, is occasionally used.
- An all-red logo, with the wording 'Since 1956' and a registered trademark symbol was used in the end credits of the short-lived 4Kids dub of One Piece.
- On shows like Digimon Fusion, a variant is used which starts just as Pero's face forms.
- An in-credit version exists on Miraculous: Tales of Ladybug and Cat Noir.
FX/SFX: Cool CGI.
Music/Sounds: An orchestral fanfare that ends with drumroll. In most cases, it'll use the last part of the show's ending theme, a descending sparkling noise ending in 4 bell tolls, or just the drumroll.
Availability: The second variant is the most common, as it appears on Japanese prints of the Digimon movies. The first variant can be seen in Interstella 5555: The 5tory of the 5ecret 5tar 5ystem. The 'Since 1956' variant can be found on episodes of the 4Kids One Piece dub, though it alternates between it and the short animated logo. The short version can be found on episodes of Dragon Ball Z Kai when aired on Nicktoons in the US, Kix! in the UK, and the longer closing variant can be found on episodes of Digimon Fusion and also as a longer opening variation on Sailor Moon Crystal.
Editor's Note: This logo is well-known among fans of Digimon.
4th Logo (2016-)[]
Logo: On a space background, the camera zooms out and reveal the earth with an atom on it. The gold curved text, "60th" and "ANNIVERSARY" move into their positions, while Pero (in CGI) jumps down and poses, "TOEI ANIMATION" glitters with it's slogan fading in. The earth then turns into a blue circle with the atom shape with Pero inside it, a rainbow filmstrip and golden stars.
Variant:
- Sometimes, the text would be Japanese.
- A long version exists. On a cloudy background, the camera zooms out from Pero's face and spin around, then the camera hovers above Pero, revealing a filmstrip. He then jumps out of the filmstrip, uses his wand and flies to the right, while another filmstrip slides from the left and both filmstrips turns into a part of the atom. The animation then continues as normal.
FX/SFX: Fantastic CGI and an improvement to the previous logo.
Music/Sounds: 2 whooshes, a bouncing sound when Pero jumps down and a nice orchestral tune.
Music/Sounds Variant: The long version contains an MGM-like filmstrip sound, a glitter sound when Pero uses his wand, a Dragon Ball Z sound when Pero flies and the rest of the sounds continues as usual. On one occasion, instead of the 4 mentioned sounds, there were 3 whooshes and a glitter sound when the gold stars appear.
Availability: This was first seen on Dragon Ball Super and later appeared on Dragon Ball Z Kai: The Final Chapters.
Editor's Note: This is a fantastic successor, especially by Pero's design and the CGI animation. This is also a favourite to many, especially fans of anime.