Closing Logo Group
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Background: Sony Corporation was founded in 1946 as an electronics shop known as Tokyo Tsushin Kogyo. Hoping to make it in the international sector, they went through several rejected brand name suggestions before finally settling for "Sony", derived from the Latin "sonus" (the root word for "sonic" and "sound") and the English "sonny" (American slang back in the day). The name first appeared in 1955 on their TR-55 transistor radio, with the company itself adopting the name in January 1958. In the midst of and following an early '80s global recession, Sony developed the compact disc and acquired CBS Records as its music division and, on September 28, 1989, Columbia Pictures Entertainment, founded on December 21, 1987, as a spinoff of The Coca-Cola Company which had been acquired by Tri-Star Pictures, Inc. (which Coca-Cola 39.6% percent of), as its film and television division, which would be renamed to Sony Pictures Entertainment on August 7, 1991. Though not an actual studio, Sony Pictures Entertainment consisted of various film and television studios. The company currently includes Columbia Pictures, Screen Gems Pictures, TriStar PicturesSony Pictures Classics, and Stage 6 Films for film production & distribution, Sony Pictures Television for TV production & distribution, and Sony Pictures Home Entertainment for home media distribution; older studios under the Sony banner include Triumph Films, Destination Films, and The Guber-Peters Company. The biggest openings for the studio were a pair of Spider-Man movies: 3 and Homecoming. The company did not use an on-screen logo for movies and television until 2014; instead, they had a byline on their units.

Other divisions include Sony Music Entertainment (which includes Columbia Records and BMG), Sony Computer Entertainment (which handles PlayStation-related business activities), Sony Electronics, Sony Mobile Communications, and Sony Financial. The current head of Sony, as of 2012, is Kazuo Hirai.

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(April 10, 2014-October 1, 2021; January 13, 2022)

Sony black background

Nicknames: "BE MOVED"

Logo: Over a black background, the logo starts with the Sony corporate logo, in white, appearing in the center of the screen. It fades in gradually from a white light appearing between the "O" and "N". As it lights up the rest of the logo, it then flashes, which fully lights up the logo. After a few seconds, the screen then zooms in on the "O", revealing that the Sony logo and the black background are actually a cut-out of a black metal plate with a metallic rim around the holes, transitioning to the logo of whatever Sony Pictures Entertainment unit is distributing the film, or the light disappears after transitioning. If the Columbia Pictures logo is to follow this logo, a group of yellow clouds appears, moving over a blue background with a bright light. The light flashes as it transitions to the Columbia lady's torch, seguing into the Columbia logo.

Alternate Descriptive Video Description: Over black, a word appears. Sony. A glint of light etches the letter "O".

Variants:

  • On the official Sony website, the logo fades out instead of zooming in, showing the homepage following the logo.
  • On movie trailers, an alternate version of this logo is seen where the logo is played in reverse. In this version, the end part of the logo is seen and the flash occurs, which transitions to the unit's logo.

Television series produced and/or distributed by Sony Pictures Television (Sony Pictures Television Studios)/TriStar Television/Gemstone Studios use the same variant as the movie trailer version, except the logo transitions to a shortened version of those logos.

  • An enhanced version of this logo exists, primarily made for 3D versions of films (even though it can also be spotted on 2D prints of Jumanji: The Next Level), in which the flash is bigger and a space background appears behind the Sony logo before fading into the next logo (mainly Columbia or TriStar). The initial glow of the Sony logo is also much darker and more centered on the "O", as the other letters are harder to see before the flash than the normal logo, and motion blur is also added during the transition. Even though this variant was frequently used on 3D prints (One such example is Spider-Man: Homecoming), there were rare exceptions where the 2D logo was simply converted to 3D, such as on 3D prints of The Emoji Movie.
  • A cheaper version of this logo has been spotted before the Affirm Films (starting with Overcomer) and Originals logos and before the Stage 6 Films logo, where the light reveal at the beginning is different and a bit stiffer, the zoom-in just starts instead of the gradual increase in speed like the normal logo, and everything looks like it was recreated in a professional editing software.

FX/SFX: CG.

Music/Sounds: Depending on the version:

  • Movie Variant:
    • The same "ding" sound in G major used at the end of advertisements promoting Sony products (since the make.believe campaign in 2010) when the Sony logo is fully formed, followed by the beginning of the Sony Pictures unit's themes or a series of synths that beautifully segue into the Columbia Pictures theme.
    • Sometimes, the opening theme of the film plays over the animation in this logo, with or without the "ding" sound.
  • Television Variant:
    • The 2002 Sony Pictures Television or 1993 TriStar Television themes are heard over this logo, and continues to play when the following logo plays.
    • Most shows have this logo silent (as it is on the film version), and the theme doesn't begin until that logo actually appears. This is a more common version.
    • Some SPT shows will have the first two notes of the 2003 short theme playing first on this logo.
    • Sometimes, complete silence or the ending theme of the show.
  • Closing Variant: Just the movie's ending theme or silence.

Availability: Common.

  • This logo debuted with the London premiere of The Amazing Spider-Man 2 on April 10, 2014, and was seen on most films and television series produced and/or distributed by a Sony Pictures Entertainment-owned studio ever since.
  • It was also seen as a standalone logo, in which a short version is used at the end of every Sony-related promos and commercials ever since. The full version is used on Once Upon a Time in Hollywood, Wish Dragon and the theatrical release of the English dubbed & subtitled versions of Demon Slayer: Kimetsu no Yaiba - The Movie: Mugen Train Arc, with the latter as a surprise appearance.
  • This logo doesn't appear on Moms' Night Out, When the Game Stands Tall, The Interview, or co-released films (such as those by other studios); although it does appear on the trailer for When the Game Stands Tall, as well as the first trailer for The Interview.
  • The television variant can be seen on current episodes of television series produced and/or distributed by Sony Pictures Television (now known as Sony Pictures Television Studios) or produced by TriStar Television.
  • This does not appear on movies from Sony Pictures Classics, Destination Films and Monumental Pictures, because they still retain their respective logos without this logo preceding it.
  • After the next logo debuted, this was last seen on A Mouthful of Air, Resident Evil: Welcome to Raccoon City and Hotel Transylvania: Transformania (as a variant).
  • This was seen on trailers for Venom: Let There Be Carnage, Ghostbusters: Afterlife, Spider-Man: No Way Home, A Journal for Jordan, Uncharted, and Morbius, all of which ended up using the next logo.

Editor's Note: While not in the same level as the Sony Pictures Television logo, it is generally hated by the community. Many people view this logo as Sony milking out their corporate name in the movie logos despite said logos already having the company's byline.

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(September 14, 2021-present)

Nicknames: "Sony is There, For Your Every Emotion", "We Are Sony"

Logo: Similar concept to the previous logo. A multicolor backdrop gradually fades in and the Sony logo appears from behind it, causing a spectrum of colors to appear around the text. The colors fade out, and after that, it continues the same way as before (albeit with the Sony logo now in a flat cut-out), transitioning to the logo of whatever Sony Pictures Entertainment unit is distributing the film.

If the Columbia Pictures logo is to follow this logo, the same transition from the previous logo is used. Starting with Bullet Train, a group of gray clouds move over while a red sun is shown. As it moves closer to the clouds, the sun flashes as the screen transitions to the Torch Lady's torch, segueing into the logo.

Alternate Descriptive Video Descriptions:

  • (2021-2022): Out of hazy colors, a word appears, Sony.
  • (2022-present): A word appears from hazy colorful light. Sony.

Variants:

  • On movie trailers and on Chickenhare and the Hamster of Darkness, the Sony logo is already formed; as it slowly zooms in, the spectrum flashes around the text, transitioning to the unit like before.
  • On TV spots for Columbia and TriStar films, the logo is placed to the left, beside the aforementioned logos placed in a box.
  • On trailers for Sony Pictures Entertainment Japan films, the logo is again placed on the left alongside the Sony Pictures International Productions logo.
  • Starting in 2022, motion blur is added during the transition. This does not apply to the aforementioned logo, however.

FX/SFX: CG.

Music/Sounds: Same as before.

Availability: Current. It debuted with the London premiere of Venom: Let There Be Carnage on September 14, 2021, and appears on all subsequent Sony films from here on out, as well as a standalone logo, as in which, the short version is shown at the end of Sony-related promos and commercials.

Editor's Note: It looks nicer than before.


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