Closing Logo Group
This page only shows primary logo variants.
For other related logos and images, see:


1979–1986 1986–1994 1994–present
1979–1986 1986–1994 1994–present

Graphics Group[]


Graphics Group 1979

Pixar began in 1979 as the Graphics Group, a part of the computer division of Lucasfilm.



Pixar Logo 1986 Print

On February 3, 1986, Apple Computer co-founder Steve Jobs acquired the company and renamed it Pixar. Its first logo, based on the design of their image computers, was nicknamed "the BSD" (short for "Beveled Square with a Dent"), a play on the Berkeley Software Distribution version of Unix that Pixar used. The wordmark was created by John Lasseter with a stone cutter.

Pixar Animation Studios[]


Pixar logo


During production of Toy Story in 1994, Pixar began referring to itself as Pixar Animation Studios, and dropped the square logo in favor of a wordmark set in the Charlemagne Bold typeface. This logo was created by current Pixar CCO Pete Docter.