1st Logo[]

(1998-2007)

Nicknames: "Eye On TV", "NWE Has Its Eye On You", "The Eye Of Doom", "The Blinking Eye"

Logo: We see a TV turning on inside a split-box rectangle (a la Paramount Closet Killer). The left section of the rectangle contains a television set with a picture of an eye, the other half contains the letters "NWE". Below are the words "NEW WAVE ENTERTAINMENT" and underneath that is "TELEVISION" or "DVD". The eye blinks.

Variants:

At the end of The Baking of American Pie 2, the logo is shortened to the eye blinking.
Another shortened version exists on the featurettes on The Dirty Dozen: Two-Disc Special Edition, where it fades out about halfway through.
On Thirteen Days: Bringing History to the Silver Screen, an in-credit text is used instead.
A still version appears at the end of An Evening with Kevin Smith 2: Evening Harder.

FX/SFX: The TV turning-on, the eye blinking.

Music/Sounds: A synth buzzing sound.

Music/Sounds Variant: In some cases, the closing theme is used.

Availability: Seen on various special features on DVDs from Warner Home Video such as Chasing Liberty, Catwoman, Troy, and Batman Begins, and DVDs from Universal such as Dawn of the Dead, The Interpreter, and Smokey and the Bandit: Special Edition, as well as Footloose: Special Collector's Edition, Star Wars: Clone Wars: Volume One, Platoon: 20th Anniversary Edition, and 13 Going on 30.

2nd Logo[]

(2001) TBA

3rd Logo[]

(August 22, 2006-2007)

Nickname: "The Bookcase"

Logo: An orange bookcase falls down, with these contents (left-to-right) on each shelf:

Top: "N," a camera, a lightbulb
Middle: A pencil, "W," a microphone
Bottom: A disc, a TV, "E"

Then the bookcase turns quickly around to reveal an orange square, with which a brown nine-square pattern swings into the frame. The orange text "NWE," with "NEW WAVE ENTERTAINMENT" below, shines.

Variants: There is a still logo. This can be seen on Dane Cook's Tourgasm.

FX/SFX: CGI.

Music/Sounds: A crashing sound, followed by a five-note string flourish.

Availability: Extremely rare. This appears at the end of the featurettes on the 2006 DVDs of Double Indemnity, Poseidon, and Dr. Seuss' How the Grinch Stole Christmas!.

4th Logo[]

(July 17, 2007-2010s)

Logo: It starts out like the previous logo, only this time, it turns around to reveal nine orange skewed squares. The text "new wave entertainment" is seen below it.

Variants:

There is a still variant.
On the 2013 Netflix special Doug Stanhope: Beer Hall Putsch, the logo is seen on a glass.

FX/SFX: CGI.

Music/Sounds: Either the previous logo's music, the end theme of the program, or none.

Availability: Can be seen on special features on DVDs such as Premonition, Poltergeist, The Bourne Ultimatum, Harry Potter and the Order of the Phoenix, and Alvin and the Chipmunks, and on stand-up comedy specials such as Dane Cook: Isolated Incident. It also appears at the end of the documentaries Mel Blanc: The Man of a Thousand Voices and Beware the Moon: Remembering An American Werewolf in London. Some Netflix Comedy specials produced by themselves use the in-credit text.

5th Logo[]

(July 5, 2011-January 13, 2015)

Logo: Unblurring itself into view is the print version of the previous logo, with authoring information below it. After several seconds, it blurs itself out.

Variant: On the 2014-15 DVDs of The Last Days on Mars, A Long Way Down, The Hero of Color City, and The Two Faces of January, no blurring occurs, and the logo is redesigned.

FX/SFX: The blurring.

Music/Sounds: None.

Availability: Ultra rare. The first variant appears at the end of the 2011 Magnet Releasing DVD of Hobo with a Shotgun (the Blu-ray has no logo).

6th Logo[]

(2012?-2014)

Logo:

Opening: On a brick house with a table, there is a paper with something written in marker. A hand holds a glass of water with the New Wave Entertainment logo from the previous logo in white on it, and takes it to the table. "presents" slides from the glass in white.
Closing: On a black bckground is the glass, spinning to reveal the New Wave Entertainment logo in white. While the camera zooms in, the glass fades out to show the finished product, with the squares and "entertainment" being orange.

Technique: Live-action.

Audio: For the opening, a glass-touching sound when the glass hits the table, sometimes followed by the first few seconds of the special. For the closing, none, sometimes with the last split-second of the special.

Availability: Can be seen on stand-up comedy specials by them at the time.

7th Logo[]

(2014-2015?)

Unknown.

New Wave Entertainment