Background[]
Lovely Pictures was a Pakistani in-house film production company based in Lahore.
1st Logo (December 13, 1963)[]
Logo: Just the card with a heart pattern surrounding it and the white text "LOVELY PICTURES".
FX/SFX: None.
Music/Sounds: The opening theme of the movie.
Availability: Only seen on Cha Cha Kham Kha.
2nd Logo (December 4, 1964)[]
Logo: On a grey background, we see a set of text reading:
A
LOVELY PICTURES
PRODUCTION
with all of them being in the color white.
FX/SFX: None.
Music/Sounds: A dramatic villainous-sounding 5-note string fanfare.
Availability: Only seen on Hath Jorri.
3rd Logo (October 29, 1965)[]
Logo: We see a view of the Badshahi Mosque which was zoomed in, and it starts zooming out. After twenty-five seconds, it stopped zooming. We then cut to a black background, a white card pops out from the bottom of the screen and features the company name in English.
FX/SFX: The zooming.
Music/Sounds: A one-note piano sample, and then followed by the woman singing throughout the logo.
Availability: Only seen on Pilpli Sahib.
4th Logo (1968-1984)[]
Logo: We see once again the Badshahi Mosque from the first logo but this time being a still footage, and the company name in Urdu "Lovely Pictures" wipes in from right to left. Afterwards, the text fades out.
Variant: On Badul Da Vera, the logo is still and red-tinted.
FX/SFX: The text wiping in. None for the variants.
Music/Sounds: Same as the previous logo.
Availability: Seen on Mela Do Din Da and Badul Da Vera.