Closing Logo Group
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1984–1986 1986–1989 1989–1994 1994–2006 2006–2008
1984–1986 1986–1989 1989–1994 1994–2006 2006–2008
2008–2012 2012–2013 2013–2017 2017–present
2008–2012 2012–2013 2013–2017 2017–present


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Lifetime's first logo contained a heart-shaped apple which was inherited from Cable Health Network.


The Ledger - Feb 17, 1985b

About 1985, Lifetime started branding itself as "Talk Television" with a nightly lineup of talkshows and call-in programs hosted by people like Regis Philbin and Dr. Ruth Westheimer. In the process, they dropped the apple from their logo.



Lifetime Television


Lifetime red

Used from 1994 to July 2006; The then CEO of Lifetime, Doug McCormick, has described the previous logo as looking "like some kind of yachting flag or engineering logo". Under his watch, the network switched to a simple wordmark with the tagline "Television for Women".[2]


Lifetime 2006

In 2006, Lifetime's wordmark logo was tweaked.


Lifetime 2008

In 2008, Lifetime got a new logo. Designed by Trollback + Company


Lifetime 2012

On May 2, 2012, Lifetime introduced a stylized "L" logo, and the new tagline "Your Life. Your Time." The conceptualization of the rebrand logo was developed by Tim Nolan, Senior Vice President of Marketing for Lifetime in partnership with design firm Leroy + Clarkson. The same day, a deal was made to launch a Canadian version in August of that year.


Lifetime 2013 Flat

Lifetime revealed an updated version of the 2012 logo on February 4, 2013. The wordmark was given a slightly different font, with the "L" capitalized. This logo was designed by Troika Design Group. It debuted on air on April 25, 2013. Since then, Lifetime has continued to expand internationally, launching in the United Kingdom in 2013 and Latin America a year later.


Lifetime 2017

On February 2, 2017, following the announcement that the network would carry games for the National Women's Soccer League, a new logo designed by Primal Screen was unveiled. While it was used on promos since the date of its reveal, it was first used as the onscreen bug on February 18, 2017.