Closing Logo Group
Advertisement

1969–1987[]

LCA 1969

Logo: On a blue background, we see a white "L", looping around at first, drawing itself. After the "L" forms, the white text:

LEARNING CORPORATION
OF AMERICA

zooms in slowly. The background fades to black when the text is almost in position.

Variants:

  • On later films, the text zooms-in faster. After a second, the camera shifts to the completed logo up close.
  • On some films, while technically not a variant, the background is black.

FX/SFX/Cheesy Factor: The "L" drawing, the text zooming, which looks choppy with the film quality. And for the later version, why does the logo suddenly shift closer like that? It's unnecessary.

Music/Sounds: Generally is silent, but most early shorts have a dramatic orchestral fanfare.

Availability: Extremely rare. Can be seen on its films from the era, such as Bert Salzman's Angel and Big Joe

1987–1990[]

Learning Corporation of America (1986)

Logo: On a black background, we see the letters "LCA" in a shining gold/orange color. A gold star is seen between the A. Then the byline "A NEW WORLD COMPANY" fades in below.

Variant: On Spider Man: Don't Hide Abuse, there's is still/filmed variant.

FX/SFX: None, except for the byline wiping in.

Music/Sounds: None or sometimes a synth tune with a VO (John Leader) saying "Learning Corporation of America Presents".

Availability: Extremely rare. Seen on LCA releases on tape, such as What's Happening to Me? and The Electric Grandmother. The still variant appears at the end Spider Man: Don't Hide Abuse.

1990–1991[]

Learning Corporation of America (1990, B)

Logo: Against either a black or black and blue gradient background, we see the letters "LCA", on white. The byline "A NEW WORLD COMPANY" is seen below the letters.

FX/SFX: None.

Music/Sounds: None, which add to the scare factor.

Availability: Rare, bordering on extinct. The black background variant can be found on Where Did I Come From, and the black and blue gradient background variant can be found on Streetwise.


Advertisement