Background: Initial (formerly Initial Film & Television) was a British film and television production company that was founded in 1986 to produce film and television content, primarily music. It was sold to Broadcast Communications (later Endemol UK) in 1992.
1st Logo (1988-1998)[]
Logo: On a black background, we see a orange filmstrip moving, with the movie countdown inside, and two blue filmstrip lines are shown, swirling toward the screen. More filmstrips swirl, and then a blue movie camera slides toward the screen, and then we see a orange girl looking up at the camera, and more filmstrips swirl toward the screen as the body appears, while the filmstrip disappears as the arched word "INITIAL" fades in below the logo. Extra credit info fades in below the logo.
Variant: Sometimes, the logo is still.
FX/SFX: 2D animation.
Music/Sounds: The end theme of the show.
Availability: First seen on Wired, then seen on Saturday Night at the Movies, Grim Tales, Underbelly, The White Room and No Sweat, as well as concert shows and documentaries from the period.
2nd Logo (1998-2001)[]
Logo: On a black backgrounds, we see a fire that writes the words "initial" in a script font that flashes in gold. Then the text turns to white, as credit info fades in below.
Bylines:
- 1998-2000: "Part of GMG Endemol Entertainment plc"
- 2000-2001: "Part of Endemol Entertainment UK"
Variant: Sometimes, the logo is still.
FX/SFX: The fire writing the words.
Music/Sounds: None or the end theme of the show.
Availability: Seen at the end of Dr. Fox's Chart Update, The Pepsi Chart, Bar Wars, Shafted, Number One and Fab Lab.
3rd Logo (2001-2016)[]
Logo: It's just the standard Endemol logo from the period, but with the text reading "initial" and the byline "an endemol company" appearing below.
Variants:
- Sometimes, the logo shares the screen with other logos.
- Sometimes, the logo is in-credit.
FX/SFX: Same as the Endemol logo.
Music/Sounds: Same as the Endemol logo.
Availability: Common. Seen on later episodes of The Pepsi Chart, as well as Orange Playlist, Totally Frank, Total Wipeout and later iterations of Big Brother.
4th Logo (2016- )[]
Logo: On a black background, we see the gold word "iNiTiAL". Three pink dots hide from behind the text, and bounces from the first "i", and then bounces and land on the second "i" and then the third dot bounces and land on the final "i". The company byline appears below.
Bylines:
- 2016-2020: "part of EndemolShineGroup" (in the same font as the Endemol Shine logo).
- 2020-: "A Banijay Company" or "We are Banijay" with the Banijay logo at the left.
FX/SFX: The dots moving.
Music/Sounds: Three bouncing sounds.
Availability: Current. It's seen on Initial programmes like Tenable and The Royal World.