InTru 3D was a brand of stereoscopic 3D animation technology developed by Intel in partnership with DreamWorks Animation created in 2008. DreamWorks utilized this for 3D releases of their films from 2009-11, starting with Monsters vs. Aliens and ending with Puss in Boots.
1st Logo
(March 27, 2009 - October 28, 2011) Logo: Over a room made out of metal plates, we see a fuchsia ball bouncing, leaving a trail of blobs of the same color behind, which later disappear. The ball jumps to the front of the screen, popping out of it, and then going back. It then bouces again, freezing, along with the trail. The ball then turns, revealing the text "INTRU" with the word "3D", both in white, with "3D" being much bigger than "INTRU". A trademark symbol is seen at the top right of "INTRU".
Variants:
- From Shrek: Forever After onward, the text "Inside", in white and with it's own trademark symbol, is seen below the ball.
- The ball and trail colors mostly vary by movie:
- Monsters vs. Aliens, Megamind: Purple
- Shrek Forever After: Green, and at the end two Shrek ears pop out of the ball.
- How to Train Your Dragon, Kung Fu Panda 2: Red
- Puss in Boots: Gold
FX/SFX: CGI.
Music/Sounds: Sound effects of the ball bouncing, a "whoosh", a "ding" and another "whoosh".
Music/Sounds Variants:
- The "Inside" version adds a metallic sound when the text appears.
- The Shrek Forever After variant has three "popping out" sound effects.
Availability: Extremely rare, maybe extinct. This logo only appeared on the theatrical 3D releases of Monsters vs. Aliens, How to Train Your Dragon, Shrek Forever After, Megamind, Kung Fu Panda 2 and Puss in Boots.