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Background:[]

It has its humble origins in 1982 when the company was founded as Longman Video. In 1986, it was part of Pickwick's video group of companies. It was rebranded to Screen Legends Video. The Screen Legends label is dropped in the late '80s and then they formed the Pickwick Video label. In 1992, it was acquired by Carlton Communications, and it was renamed to "Carlton Video" in 1995. After the purchase by ITV plc, it was rebranded into "Granada Ventures", before settling on names "ITV DVD" and "ITV Studios Home Entertainment".

Longman Video[]

(1982-1986)[]

Logo: On a black background, we see the white stylized square with a black arc. The square arc then splits into multiple colors of red, blue and green, and then two triangles and a boat like shape appears below by wiping in, forming a ship. Then, the rectangle wipes in, and then turns to the colors of red, green and blue wipe in, and then the ship turns white. The words "LONGMAN VIDEO" fades in over the colored rectangle as the ship turns white.

FX/SFX: The moving of the square and the formation of the ship, the rectangle wiping. All traditional animation.

Music/Sounds: A beautiful piano ditty, followed by a majestic fanfare with warbling sounds, and then the piano ditty plays again and then another warbling sound.

Availability: Seen on Longman Video's VHS releases of the 1980s.

Editor's Note: None.

Screen Legends[]

(1986-1989)[]

Logo: On a blue/white gradient background, a red rectangular border is drawn clockwise, which fills with red. Then, a gold star flips in from the right to the top of the rectangle. A white border is added behind that. Then, the words "SCREEN" and "LEGENDS", in a white Revue font, zoom out from the bottom below the star. The star shines with a few pings.

FX/SFX: The frame drawing, color fill, star, zooming letters, and pinging.

Music/Sounds: A synth tune with a rising 8-note horn fanfare, similar to Carolco Pictures.

Availability: Rare; appeared on old videos of Thomas the Tank Engine and Henry's Cat from the UK.

Editor's Note: None.

Pickwick Video[]

1st Logo (1989-1992)[]

Logo: A series of gray and white vertical lines are formed on the screen. They flip around a few times to show brief clips of some films from Pickwick's library (including a yacht race, boxing match, and even Thomas the Tank Engine). After that, "PICKWICK", in red italic letters, slides in letter-by-letter from the right. Then "Video" is written below in blue script and underlined in red. The words shine.

Variants: On the Austrlian releases, two shortened versions is used:

  • The lines draws in and flips once, bypassing the clips. The ending animation plays as usual.
  • We fade quickly in from black to reveal the background. The ending animation plays as usual.

FX/SFX: The lines, the letters, and the shining.

Music/Sounds: A synthesized rock tune that sounds like the theme to Earthvue on the then-Prevue Guide (now Pop) around that time.

Availability: Seen on Pickwick videos from the UK and Australia around the time period.

Editors Note: None.

2nd Logo (Early-Late 1992)[]

Logo: A series of gray and white vertical lines are formed on the screen. They flip around once, and the word "PICKWICK", in red italic letters, slides in letter-by-letter, this time from the left. Then "Video", in the same blue script from the previous logo (this time underlined in blue), "ripples" down and places itself below "PICKWICK".

FX/SFX: The lines, the letters, and the "Video" text.

Music/Sounds: A synth hum which sounds similar to the one used on the Roadshow Home Video logo, followed by five timpani bangs and a different synth warbling sound.

Availability: Very rare.

Editors Note: None

3rd Logo (Late 1992-1995)[]

Logo: The camera travels through a curvy blue maze and drops down a strange hole, revealing several blue and purple copies of the maze. It then pans through the bottom-most area of the maze and reaches a yellow light coming out of another hole, then begins to travel upward through the hole and spins around a bit, eventually revealing the word "PICKWICK" (in blue, and in the same font as before) against a black background. The word shines.

Variant: A rare prototype short variant starts with two copies of "PICKWICK", one on top of the other, being viewed from the left side, before the camera goes through the first "C" and travels quickly between the two copies until coming out again through the second "C". The ending is largely the same as the main logo except it shines differently.

FX/SFX: CGI.

Music/Sounds: A dramatic breakbeat piece plays throughout with a few descending and ascending sounds as the camera pans down and up the bottom-most section of the maze. The short version has two whooshes and a heavenly choir.

Availability: Seen on Pickwick videos from the UK across the time period.

Editor's Note: None

Carlton Home Entertainment[]

1st Logo (1995-1997)[]

3

Logo: The camera passes by giant zoomed-in letters of the name "CARLTON" on a red background. Once we see "N" zoom in, it dissolves into the full logo. "Video" fades in as well under the name.

FX/SFX: The close-up of the letters, the text "Video" blurring in.

Music/Sounds: A droning synth chord with whooshes. The first whoosh is very long, sudden and loud.

Availability: Common at the time. Appears at the beginning and end of Carlton Video VHS releases, most notably the Beatrix Potter video collection, Bananas In Pyjamas, Tots TV, and Starla & the Jewel Riders, among others. However, later releases still had the logo, but used the Carlton Home Entertainment logo that was only seen at the start of the tape.

Editor's Note: Along with the related Screen Advertising logo, this has known to scare unexpected viewers with its appearance and dramatics.

2nd Logo (1997-1999)[]

Logo: It's the 1995 Carlton Television logo.

FX/SFX: See the Carlton Television page for details.

Music/Sounds: See the Carlton Television page for details.

Availability: Very rare; appears on certain Carlton Video VHS releases.

Editor's Note: None.

3rd Logo (1998-1999)[]

Logo: It's the Sunrise/Sunset variant of the 1996 Carlton Television idents.

Variant:

  • On some releases, the background was blue and the O was lighter.
  • There is also a longer variant. The O descends slower and a brief piano track follows the 5-note harp tune.

FX/SFX: The O descending and the colour of the background changing.

Music/Sounds: A short 5-note harp tune (basically the Carlton jingle from the time).

Availability: Very rare; see logo 2.

Editor's Note: None.

4th Logo (1999-2004)[]

Logo: The finished product of the Carlton 1999 ident, without the ITV logo, similar to the production logo of the era.

Variants:

  • The background may be still.
  • "VIDEO" is seen below the logo in some occasions.
  • The URL may also appear below.

FX/SFX: See the Carlton Television page for details.

Music/Sounds: None.

Availability: Very rare. It was seen on Carlton's VHS and DVD releases of the era.

Editor's Note: None.

Granada Ventures[]

1st Logo (2004-2005)[]

Logo: On a purple background, we see the Granada Ventures logo is shown.

FX/SFX: None.

Music/Sounds: None.

Availability: Seen on early Granada Ventures DVD releases of the era. It's a placeholder logo.

Editor's Note: None.

2nd Logo (2004-2013)[]

Logo: It's just a full version of the 2004 Granada logo of the era, and the word "Ventures" is in purple on the bottom of the screen.

Variant: A shorter variant exists, this was commonly used on Network Distributing releases of ITV shows until 2013.

FX/SFX: Same as the full version of the 2004 Granada logo.

Music/Sounds: Same as the full version of the 2004 Granada logo.

Availability: Seen on Granada Ventures DVD releases of the era. It also appears on VHS releases from 2004 to 2005.

Editor's Note: None.

ITV DVD[]

(2006-2010)[]

Logo: We move in through square pieces over a background of blue and red lights. The square pieces then form the ITV logo of the era, and the lights turn purple. Then it flashes and the word "DVD" appear on the right of the ITV logo.

FX/SFX: The moving of the logo, the flashing.

Music/Sounds: A sound of drum beats and ascending sounds followed by a chime and a synth theme.

Availability: Seen on ITV's DVD releases of the era from 2006 to 2010. It also appears on Blu-rays too.

Editor's Note: None.

ITV Studios Home Entertainment[]

1st Logo (2010-2013)[]

Logo: Same as the ITV Studios logo, but with the words "HOME ENTERTAINMENT" below the words "itv STUDIOS".

FX/SFX: Same as the ITV Studios logo.

Music/Sounds: A very weird synth tune with underwater sounds.

Availability: Found on DVDs of ITV shows in the UK.

Editor's Note: None.

2nd Logo (2013-2020)[]

Logo: Same as the 2013 ITV Studios logo, but with the words "GLOBAL ENTERTAINMENT" below. It also plays a bit slower than the standard logo.

Variants:

  • A grayscaled version exists.
  • A still version of this logo exists.
  • A 4:3 version of this logo exists.
  • An in-credit version exists.
  • On Keep it Spotless, a very sped-up version is used.

FX/SFX: Same as the 2013 ITV Studios logo.

Music/Sounds: Same as the 2013 ITV Studios logo.

Music/Sounds Variants:

  • Some shows might have the end theme of the programme playing over it (episodes of Knightmare on Challenge have the end of the show's theme playing over it).
  • An extended version of the theme has the notes drawn out a little longer.
  • Both low tone and high tone variants exist.
  • At the end of current prints of at least two episodes of the 1960's classic television series The Prisoner, you can hear the end of the music from the 1987 ITC Gold Diamonds logo before the logo starts.

Availability: Found on DVDs and Blu-rays of ITV shows in the UK.

  • On Television, this is normally used to plaster older logos.
    • It plasters the Anglia logo on the first two seasons of Knightmare (seasons 3 and 4 retain the "Anglia Production for ITV" end card) and the Central logo on various episodes of Family Fortunes on Challenge (although recent airings have reinstated the Central logo), as well as the 1994 series of Blockbusters on the same channel.
    • As of recent, this plasters the first ITV Studios logo on 2010-2013 episodes of The Chase when reran on Challenge.
    • This variant can be seen plastering the Granada America logo (and possibly others) on Virgin Media One/Two/Three Ireland airings of most made-for-TV movies whenever they air on the network.
    • Also seen at the beginning (and sometimes end) of many films from the ITV library, including films from The Rank Organisation.
    • This logo was also seen at the end of Hands of the Ripper.
  • This appeared on newer prints of shows, movies and documentaries that were produced by ITV Studios, it's units or other companies like shows produced by it's predecessors Granada, Carlton and appears on shows that were produced by ITC Entertainment.
    • This logo was strangely seen at the beginning and end of current prints of at least two episodes of the 1960's classic television series The Prisoner titled "A Change of Mind" and "Fall Out" (the last ever episode).
    • Don't expect it to appear on Britbox prints of the fifth and sixth seasons of The Saint, as they use older prints (1990s-era) with the 1987 ITC Gold Diamonds logo or no logo at all.
    • Strangely, this logo also does not appear on Challenge airings of Gladiators for unknown reasons.
  • It also appeared on Murdoch Mysteries until 2020, Keep it Spotless Schiit's Creek and Good Which until 2020.
  • It appeared on all three seasons of Poldark, the first five seasons of Shetland, the Blu-ray of My Left Foot and made a surprise appearance on a 2021 episode of Love Island South Africa.
  • The grayscaled version was mainly used to plaster over logos on shows that were in black and white, like the black and white episodes of Upstairs, Downstairs.
  • Despite the in-print logo being seen on the spine and back (and sometimes the disc-labels) of rereleases of pre-2013 releases (including those from Network Distributing), don't expect it to appear on them as they either use the 1999 Carlton Video logo (on disc 2-5 of Joe 90: The Complete Series), the Granada Ventures logo (mainly on Network Distributing releases), the ITV DVD logo, the ITV Studios Home Entertainment logo or the previous logo,

Editor's Note: None.

3rd Logo (2020-)[]

Logo: It's just the full 2020 ITV Studios logo without any home video indicator whatsoever.

FX/SFX: Same as the full version of the 2020 ITV Studios logo.

Music/Sounds: Same as the full version of the 2020 ITV Studios logo.

Availability: Seen on recent DVDs and Blu-rays of ITV shows in the UK.

Editor's Note: None.

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