Closing Logo Group

Logo description by Tlogos

Logo captures by Eric S., Mr.Logo, and Others

Editions by Eric S.

Video capture courtesy of phasicblu

1st Logo (1987-2011)[]

Nicknames: "The Eagle", "The Sliding Eagle"

Logo: On a grainy white background, two blue wings (one from the left side with five feathers, and one on the right with three feathers) comes sliding toward each other. As it gets closer, the wings make up a head of an eagle. after the wings stop sliding, the ends of the feathers come sliding in. Halfway, the ends reverse itself with the tips reversed sliding and then stops in place. The words "Hearst Entertainment" in a blue italic serif font zoom in from the bottom.


  • A version with a light blue background and dark blue eagle also exists.
  • There are videotaped and filmed variants of this logo.
  • There is also a variation where the logo is at warp speed for time, which doesn't help much.
  • Another variation existed by having the word "Television" below.
  • A still variant with words "A Presentation of" would be seen above the logo. This can be seen on A&E Biography.
  • Sometimes, only the zooming text part of the animation is shown.

FX/SFX: The wings sliding, and the zooming of the text.

Music/Sounds: None usually.

Music/Sounds Variants:

  • On some King Features distributed films, thanks to sloppy editing, the 1981 King Features "Crown Trail" music plays over this logo, and the animation plays much slower and choppier in a poor attempt to make the music blend in better.
  • May also use the end theme of the show.
  • On some prints of A Hobo's Christmas, the 1989 King Features Entertainment logo theme is used.

Availability: Uncommon. Appears on a few TV movies from time to time. It also might appear on some Popeye specials. It also appears at the end of Popular Mechanics for Kids, which is currently on DVD. It can often be seen on all the Lifetime networks, as well as Eerie, Indiana and The Magical Adventures of Quasimodo. It's also seen on DVD releases of Beetle Bailey (part of Animated All-Stars) and Snuffy Smith.

Editor's Note: The logo has some rather rough animation, as the sliding seems to move like construction paper.

2nd Logo (2011- )[]

Logo: On a black background, we see the letters "HEARST" unfold as it zooms out in place. While that's happening, "entertainment" writes itself.

FX/SFX: The folding of the letters and the drawing of "entertainment".

Music/Sounds: None.

Availability: Rare. Seen at the end of Syfy and Flix airings of An American Werewolf. Might also be seen internationally on any original programming.