Background: Hallmark Home Entertainment was the home video division of Hallmark Entertainment, formed after Hallmark Cards bought RHI and from the ashes of Cabin Fever Entertainment. In 1998, the company began distributing their releases through Artisan Home Entertainment and Family Home Entertainment; Hallmark Home Entertainment was shut down in 2003, following Lionsgate's purchase of Artisan.
Logo: Same as the 1st Hallmark Entertainment logo, with additional text "HOME" besides "ENTERTAINMENT".
Music/Sounds: None. Though sometimes there will be music.
Availability: Seen on video releases from Hallmark Home Entertainment during the era, such as the company's tapes of the 1964 Flipper TV series (which were distributed through Samuel Goldwyn Home Entertainment).
Scare Factor: Low.
Logo: On a black background, a grey-silver line comes in and zooms under the screen, as the camera follows it; we then see the same silver ribbon twirling around and moving about. We then fade out as the 2nd Hallmark Entertainment logo animates, but "HOME" is added beside "ENTERTAINMENT".
Variant: A short version simply uses the TV version with "HOME" next to "ENTERTAINMENT".
FX/SFX: The shapes and the zooming.
Cheesy Factor: Like it's television counterpart, some might mistake the H ribbon as being in the form of an X.
Availability: Seen on video releases by Hallmark Home Entertainment from the era, including most Crayola Home Video tapes.
Scare Factor: None.