Background: Hallmark Home Entertainment was the home video division of Hallmark Entertainment, formed after Hallmark Cards bought RHI and from the ashes of Cabin Fever Entertainment. In 1998, the company began distributing their releases through Artisan and Family Home Entertainment; Hallmark was shut down in 2003, following Lionsgate's purchase of Artisan.
1st Logo (1995)[]
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Logo: On a fabric dark brown background, we see the standard Hallmark Entertainment logo of the era, already formed, except the words "HOME" is added next to the text "ENTERTAINMENT" flipping in and settles to the center of the screen.
Variant: Sometimes, a spotlight wipes in to reveal the words "PREVIEWS OF COMING ATTRACTIONS" or "FEATURE PRESENTATION".
FX/SFX: The flipping, the background moving.
Music/Sounds: A synth choir with sparkles and some blade-like noises, ending with a majestic theme.
Availability: Seen on early Hallmark releases, like The Perez Family, Hamlet, April Morning, Once Bitten, and Deadlock 2, and demo tapes of The Madness of King George and The Summer House.
2nd Logo (1995-96)[]
Logo: Same as the 1st Hallmark Entertainment logo, with additional text "HOME" besides "ENTERTAINMENT" and the text is in a different font.
FX/SFX: Same as the 1st Hallmark Entertainment logo.
Music/Sounds: None or the music from the previous logo.
Availability: Seen on video releases from Hallmark during the era, such as releases of Flipper (which were distributed through Samuel Goldwyn Home Entertainment). The standard black BG versio first appeared on a series of six Samuel Goldwyn tapes (Cinderella, The Care Bears Movie, Guys and Dolls, A Night to Remember, Sayonara, and Turtle Diary).
3rd Logo (1996-2003)[]
Logo: Same as the 2nd Hallmark Entertainment logo, except "HOME" is added next to "ENTERTAINMENT" and the text is in a different font, as with the previous logo.
Variant: A short version simply uses the TV version with "HOME" next to "ENTERTAINMENT".
FX/SFX: Same as the 2nd Hallmark Entertainment logo.
Music/Sounds: None, or the short fanfare from the 2nd Hallmark Entertainment logo.
Availability: Seen on video releases by Hallmark from the era, including most Crayola Home Entertainment tapes.
- The short version appears on VHS releases from Artisan and FHE (and their Family Home Entertainment Kids sub-label), where this logo always precedes the others. However, what appears depends on the release.
- The long version appears on DVDs, after the Artisan promo.