1st Logo
(1947-1951)
Logo: We see the blocky letters "CBS" being shone upon by a spotlight against a dark background.
FX/SFX: None.
Music/Sounds: None or the end theme of the show, which may be coupled by an announcer saying "This is CBS, the Columbia Broadcasting System".
Availability: This is long extinct.
Scare Factor: Low to medium, because of the dark theme.
2nd Logo
(1951-1961)
Nickname: "Eye in the Cloudy Sky"
Logo: We see the familiar CBS "Eyemark" against a cloudy sky. Inside the eye are the words "CBS TELEVISION NETWORK", with "CBS" in a tall font. Sometimes, a shutter in the center opens up to reveal the name.
FX/SFX: Just the shutter opening up.
Music/Sounds: None or the end theme of the show, which may be coupled by an announcer saying "This is the CBS television network.".
Availability: See 1st logo.
Scare Factor: Medium because of the cloudy sky, the dark theme, and the big eye staring at you.
3rd Logo
(1954-1959)
Nickname: "The Blood-Shot Eye"
Logo: On a white background, we see the eye from the previous logo in blue. In the eye's pupil we see a red, green, and yellow color combination, as also inside we see the text "CBS TELEVISION" in a tall font.
FX/SFX: An announcer says, "This is the CBS Television Network."
Music/Sounds: The closing theme of the show. Sometimes, it's silent.
Variant: A black-and-white version exists.
Availability: Extinct.
Scare Factor: Minimal.
4th Logo
(Late '60s)
CBS ID (Late 1960's)
TBA
5th Logo
(1970-1971)
CBS ID (1970)
TBA
6th Logo
(1971-1972)
TBA
7th Logo
(1972-1973)
TBA
8th Logo
(1973-1974)
Easy on the Eye
TBA
9th Logo
(1974-1975)
CBS '74
TBA
10th Logo
(1975-1976)
TBA
11th Logo
(1976-1977)
TBA
12th Logo
(1977-1980)
Logo: Just a still of the eye (in Green, Blue, Orange, or Red) with "CBS" in the middle of it.
FX/SFX: None.
Music/Sounds: The narrator talking.
Availability: Extinct.
Scare Factor: Low.
13th Logo
(1978-1979)
TBA
14th Logo
(1979-1980)
TBA
15th Logo
(1980-1981)
CBS '80Looking Good TogetherLooking Good 2
TBA
16th Logo
(1981-1982)
TBA
17th Logo
(1982-1983)
TBA
18th Logo
(1983-1984)
Nicknames: "We've Got The Touch"
Logo: There are 2 variants, both of which have different footage of people doing everyday things. Then, it ends with 5 bands waving, in the following colours: yellow, blue, red, blue and yellow. Then, the text
WE'VE
GOT THE
TOUCH
and the CBS eye, both bronze, zoom out and shine.
FX/SFX: the live action and CGI, which isn't bad.
Music/Sounds: TBA.
Availability: Extinct.
Scare Factor: None.
19th Logo
(1984-1985)
TBA
20th Logo
(1985-1986)
CBS ID (1985-1986)We've Got the Touch 3Transition ID
Logo: On a blue background, we see a yellow outline of the Eyemark with "CBS" in its familiar font in thecentre, in white.
Variants: TBA
FX/SFX: None.
Music/Sounds: Just an announcer saying "This is CBS".
Availability: Extinct.
Scare Factor: None.
21st Logo
(1986-1987)
CBS ID (1986)Share the Spirit of CBSCBS National IDs - CLG Wiki
TBA
22nd Logo
(1987-August 1988)
CBS '87CBS National IDs - CLG WikiCBS, Spirit Oh Yes
TBA
23rd Logo
(August 1988-November 16, 1989)
CBS '88CBS ID (1988)
Logo: Same as the previous logo, only it's more brighter and it shines as well.
FX/SFX: The shining.
Music/Sounds: As with all CBS logos, an announcer says "This is CBS."
Availability: Same as the previous logos and the next few.
Scare Factor: None.
24th Logo
(November 17, 1989-1990)
CBS ID (1989-1990)CBS National IDs - CLG Wiki
Get Ready CBS National IDs - CLG Wiki
TBA
25th Logo
(1990-1992)
CBS '91The Look of America
TBA
26th Logo
(1992-1995)
Nicknames: "Aurora CBS", "The Aurora Lights"
Logo: A lavender CBS eye zooms out, from an extreme close up and at an angle, over a black background filled with colorful Aurora lights. It gets a comfortable distance away from the screen, and a gray "C B S" is below, in Helvetica Neue. A lens flare brightens everything up, turning the CBS eye sky blue and the text white.
Variant: On the night of August 30, 1993, this ID played as normal, except David Letterman did the V/O spiel. Dave faded in midway through the animation, and shrugged. Dave fades out by the end of the ID.
Trivia: A picture of this logo is seen in Scott Pelley's office on CBS Evening News.
FX/SFX: Pretty nice CGI.
Music/Sounds: A four-note jingle, with a delay between the first two notes (which is filled with what sounds like a harp), followed by twinkling sounds (the network usually cut away by this point) This is coupled with an announcer (there were two different ones) saying "This is CBS.". The four note jingle has since served as the network's musical logo, akin to the NBC chimes.
Availability: Extinct.
Scare Factor: Low. The darkness may get to some, but this is generally considered a favorite among vintage TV buffs.
27th Logo
(1994-1995)
TBA
28th Logo
(January 2, 1995)
Logo: On a black background, the CBS eye swirls towards the viewer. When it gets a moderate distance away, it stops, and "CBS" (fashioned like the network ID of the era) wipes in below.
FX/SFX: Everything.
Music/Sounds: A rising note (like in the Nelson Entertainment logo), followed by a "ding". It's also the same jingle heard in the early '90s WPBT logo.
Availability: Extinct. Its only known appearance was in the early hours of January 2, 1995, used to denote that Baltimore's WJZ had switched to CBS.
Scare Factor: Low to medium. Its appearance is rather unexpected.
29th Logo
(1995-1996)
TBA
30th Logo
(1996-1998)
Logo: On a white background, we see a black CBS eyemark logo. It turns yellow as the text "CBS" in a Didot font zoom out letter by letter on it and appearing next to the eyemark. After "S" disappears, "Welcome home." appears below.
Trivia: This slogan was also used by Australia's Nine Network from 27 September 2009 – 23 December 2017.
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct on TV.
Scare Factor: None.
31st Logo
(1998-1999)
Nicknames: TBA.
Logo: There are 2 variants:
- Variant 1: TBA.
- Variant 2: Over a blue background with several lines and curves, we see numerous glass CBS eyes swirling towards the centre. Then, the CBS eye appears in the centre before flashing. Then, the text "welcome home" appears below.
FX/SFX: Pretty nice and modern 2D animation.
Music/Sounds: TBA.
Availability: Extinct.
Scare Factor: None.
32nd Logo
(1999-2000)
TBA
33rd Logo
(2000-2001)
CBS 2000 - ACBS 2000 - B
TBA
34th Logo
(2001-2002)
CBS 2001
TBA
35th Logo
(2002-2003)
CBS 2002
TBA
36th Logo
(2003-2004)
CBS 2003
TBA
37th Logo
(2004-2005)
TBA
38th Logo
(2005-2006)
TBA
39th Logo
(2006-2007)
TBA
40th Logo
(2007-2008)
CBS National IDs - CLG Wiki
TBA
41st Logo
(2008-2009)
TBA
42nd Logo
(2009-2010)
TBA
43rd Logo
(2010-2011)
TBA
44th Logo
(2011- )
TBA