CBS National IDs

1st Logo

(1947-1951)

Logo: We see the blocky letters "CBS" being shone upon by a spotlight against a dark background.

FX/SFX: None.

Music/Sounds: None or the end theme of the show, which may be coupled by an announcer saying "This is CBS, the Columbia Broadcasting System".

Availability: This is long extinct.

Scare Factor: Low to medium, because of the dark theme.

2nd Logo

(1951-1961)

 Nickname: "Eye in the Cloudy Sky"

Logo: We see the familiar CBS "Eyemark" against a cloudy sky. Inside the eye are the words "CBS TELEVISION NETWORK", with "CBS" in a tall font. Sometimes, a shutter in the center opens up to reveal the name.

FX/SFX: Just the shutter opening up.

Music/Sounds: None or the end theme of the show, which may be coupled by an announcer saying "This is the CBS television network.".

Availability: See 1st logo.

Scare Factor: Medium because of the cloudy sky, the dark theme, and the big eye staring at you.

3rd Logo

(1954-1959)

Nickname: "The Blood-Shot Eye"

Logo: On a white background, we see the eye from the previous logo in blue. In the eye's pupil we see a red, green, and yellow color combination, as also inside we see the text "CBS TELEVISION" in a tall font.

FX/SFX: An announcer says, "This is the CBS Television Network."

Music/Sounds: The closing theme of the show. Sometimes, it's silent.

Variant: A black-and-white version exists.

Availability: Extinct.

Scare Factor: Minimal.

4th Logo

(Late '60s)

CBS ID (Late 1960's)

TBA 

5th Logo

(1970-1971)

CBS ID (1970)

TBA 

6th Logo

(1971-1972)

TBA

7th Logo

(1972-1973)

TBA

8th Logo

(1973-1974)

Easy on the Eye

TBA 

9th Logo

(1974-1975)

CBS '74

TBA 

10th Logo

(1975-1976)

TBA 

11th Logo

(1976-1977)

TBA 

12th Logo

(1977-1980)

Logo: Just a still of the eye (in Green, Blue, Orange, or Red) with "CBS" in the middle of it.

FX/SFX: None.

Music/Sounds: The narrator talking.

Availability: Extinct.

Scare Factor: Low.

13th Logo

(1978-1979)

TBA 

14th Logo

(1979-1980)

TBA 

15th Logo

(1980-1981)

CBS '80Looking Good TogetherLooking Good 2

TBA 

16th Logo

(1981-1982)

TBA 

17th Logo

(1982-1983)

TBA 

18th Logo

(1983-1984)

Nicknames: "We've Got The Touch"

Logo: There are 2 variants, both of which have different footage of people doing everyday things. Then, it ends with 5 bands waving, in the following colours: yellow, blue, red, blue and yellow. Then, the text

WE'VE

GOT THE

TOUCH

and the CBS eye, both bronze, zoom out and shine.

FX/SFX: the live action and CGI, which isn't bad.

Music/Sounds: TBA.

Availability: Extinct.

Scare Factor: None.

19th Logo

(1984-1985)

TBA 

20th Logo

(1985-1986)

CBS ID (1985-1986)We've Got the Touch 3Transition  ID

Logo: On a blue background, we see a yellow outline of the Eyemark with "CBS" in its familiar font in thecentre, in white. 

Variants: TBA

FX/SFX: None.

Music/Sounds: Just an announcer saying "This is CBS".

Availability: Extinct.

Scare Factor: None.

21st Logo

(1986-1987)

CBS ID (1986)Share the Spirit of CBSCBS National IDs - CLG Wiki

TBA 

22nd Logo

(1987-August 1988)

CBS '87CBS National IDs - CLG WikiCBS, Spirit Oh Yes

TBA 

23rd Logo

(August 1988-November 16, 1989)

CBS '88CBS ID (1988)

Logo: Same as the previous logo, only it's more brighter and it shines as well.

FX/SFX: The shining.

Music/Sounds: As with all CBS logos, an announcer says "This is CBS."

Availability: Same as the previous logos and the next few.

Scare Factor: None.

24th Logo

(November 17, 1989-1990)

CBS ID (1989-1990)CBS National IDs - CLG Wiki

Get Ready CBS National IDs - CLG Wiki

TBA 

25th Logo

(1990-1992)

CBS '91The Look of America

TBA 

26th Logo

(1992-1995)

Nicknames: "Aurora CBS", "The Aurora Lights"

Logo: A lavender CBS eye zooms out, from an extreme close up and at an angle, over a black background filled with colorful Aurora lights. It gets a comfortable distance away from the screen, and a gray "C B S" is below, in Helvetica Neue. A lens flare brightens everything up, turning the CBS eye sky blue and the text white.

Variant: On the night of August 30, 1993, this ID played as normal, except David Letterman did the V/O spiel. Dave faded in midway through the animation, and shrugged. Dave fades out by the end of the ID.

Trivia: A picture of this logo is seen in Scott Pelley's office on CBS Evening News.

FX/SFX: Pretty nice CGI.

Music/Sounds: A four-note jingle, with a delay between the first two notes (which is filled with what sounds like a harp), followed by twinkling sounds (the network usually cut away by this point) This is coupled with an announcer (there were two different ones) saying "This is CBS.". The four note jingle has since served as the network's musical logo, akin to the NBC chimes.

Availability: Extinct.

Scare Factor: Low. The darkness may get to some, but this is generally considered a favorite among vintage TV buffs.

27th Logo

(1994-1995)

TBA 

28th Logo

(January 2, 1995)

Logo: On a black background, the CBS eye swirls towards the viewer. When it gets a moderate distance away, it stops, and "CBS" (fashioned like the network ID of the era) wipes in below.

FX/SFX: Everything.

Music/Sounds: A rising note (like in the Nelson Entertainment logo), followed by a "ding". It's also the same jingle heard in the early '90s WPBT logo.

Availability: Extinct. Its only known appearance was in the early hours of January 2, 1995, used to denote that Baltimore's WJZ had switched to CBS.

Scare Factor: Low to medium. Its appearance is rather unexpected.

29th Logo

(1995-1996)

TBA 

30th Logo

(1996-1998)

Logo: On a white background, we see a black CBS eyemark logo. It turns yellow as the text "CBS" in a Didot font zoom out letter by letter on it and appearing next to the eyemark. After "S" disappears, "Welcome home." appears below.

Trivia: This slogan was also used by Australia's Nine Network from 27 September 2009 – 23 December 2017.

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct on TV.

Scare Factor: None.

31st Logo

(1998-1999)

Nicknames: TBA.

Logo: There are 2 variants:

• Variant 1: TBA.
• Variant 2: Over a blue background with several lines and curves, we see numerous glass CBS eyes swirling towards the centre. Then, the CBS eye appears in the centre before flashing. Then, the text "welcome home" appears below.

FX/SFX: Pretty nice and modern 2D animation.

Music/Sounds: TBA.

Availability: Extinct.

Scare Factor: None.

32nd Logo

(1999-2000)

TBA 

33rd Logo

(2000-2001)

CBS 2000 - ACBS 2000 - B

TBA 

34th Logo

(2001-2002)

CBS 2001

TBA 

35th Logo

(2002-2003)

CBS 2002

TBA 

36th Logo

(2003-2004)

CBS 2003

TBA 

37th Logo

(2004-2005)

TBA

38th Logo

(2005-2006)

TBA

39th Logo

(2006-2007)

TBA

40th Logo

(2007-2008)

CBS National IDs - CLG Wiki

TBA

41st Logo

(2008-2009)

TBA

42nd Logo

(2009-2010)

TBA

43rd Logo

(2010-2011)

TBA

44th Logo

(2011- )

TBA