Closing Logo Group
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Background: Entertainment In Video is a UK distributor started in 1978. It is a home video subsidiary of Entertainment Film Distributors.

1st Logo (1978-1981)[]

Logo: Same as the first Entertainment Film Distributors logo, but the stacked words

in
VIDEO

are seen below.

Technique: Cel animation.

Music/Sounds: Same as the first Entertainment Film Distributors logo.

Availability: Seen on a UK VHS of Blood Vengeance (a.k.a. Emanuelle e Françoise).

2nd Logo (1981-1987)[]

Logo: On a black background, four stars emerge from the left and right sides of the screen creating green, yellow, red, and blue wavy lines. The lines wave around for a while before straightening and adjusting to the center of the screen. Stars then make the lines disappear in the opposite direction of where they came, revealing a segmented "EV" (a la the first Tribune logo) in the four colors and in squares on many light grey and dark grey lines. "ENTERTAINMENT IN VIDEO" in white appears above the "EV" via flashing effect. The whole logo shines before fading to black.

Technique: 2D computer animation

Music/Sounds: It starts with a calm electric piano tune, then followed by electric guitar riffs and synth keyboards.

Availability: Uncommon. Seen on UK tapes of Kimba the White Lion, Eliminators, Re-Animator, Teen Wolf, Breeders, Rosemary's Killer, Soldier's Revenge and Day of the Dead, among others.

3rd Logo (1987-2003)[]

Logo: There is a close up of continuously moving water. "ENTERTAINMENT" in a metallic font in the same color as the moving water emerges from the said water. The logo zoom out to reveal that the water is a rectangle, the animation of the moving water freezes for a moment. As we zoom out, two inverted triangles of red and yellow appear from the left side of the screen. A yellow line emerges from the right side of the screen above "ENTERTAINMENT". Another yellow line appears from the top of the screen and rests above the rectangle. Two more yellow lines appear from the bottom of the screen and rest alongside the rectangle. "IN VIDEO" is revealed on the rectangle. The two triangles rest below "ENTERTAINMENT" and the rectangle flashes at the screen and the animation of the moving water resumes.

Variant: On rental releases and retail releases with more than one preview, the metallic words "COMING SOON" fade in below the logo just before the animation finishes.

Technique: CGI.

Music/Sounds: A synth hum, followed by this "tingling" noise and a 7-note synth piano tune which ends with a gunfire-like sound.

Availability: Common. Seen on UK VHS tapes, and later in late 1998, DVDs, such as The Mask, Super Mario Bros., Rush Hour 2, Lord of the Rings: The Fellowship of the Ring, and Much Ado About Nothing among others.

  • The DVD of Austin Powers in Goldmember was one of the final releases to use this logo.
  • This logo is still used as EIV's print logo from 1987 onwards, even though the logo itself is no longer in use.


4th Logo (2002-2007)[]

Logo: On a purple gradient background, We see an inverted purplish triangle. A bright white star reveals "ENTERTAINMENT IN VIDEO" in a bold, tall and thin white font, across the triangle. The triangle shines for a while and zooms out before fading to black.

Technique: CGI.

Music/Sounds: None.

Availability: Was used in tandem with the previous logo for the first few months of its existence.

  • Seen on Final Destination 2, Austin Powers In Goldmember (VHS, the DVD uses the previous logo) and the second and third Lord of the Rings films.

5th Logo (2007-)[]

Logo: Against a black BG, we see an outline of glass triangle shining and then the gray triangle appears, this time no glass, and turn a bit, casting a reflection at the bottom. Then, the words "ENTERTAINMENT IN VIDEO" shine in at the same angle as the triangle.

Technique: CGI graphics & FX.

Music/Sounds:

  • 2007-2010: None.
  • 2010-: A short synth entry with two ding sounds.

Availability: Commonly seen on UK Blu-Rays/DVDs such as Run Fatboy Run.

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