Background[]
EFX is one of the most famous Indian digital post production offers the entire range of digital services including Digitization, Digital Film Restoration, Digital Archiving, Media Asset Management, VFX, Rotoscoping, Digital Intermediate, Blu-ray Compression and Authoring, 3D Movie Production Solutions, and Stereoscopic Conversion Services. It was founded in the early 1990's, but it did not use a logo until 1992.
1st Logo (1992)[]
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Nickname: "Special Effects: EFX Magic In Motion"
Logo: Just the print version of the 2nd logo with "SPECIAL EFFECTS" on the top of it zooming in.
FX/SFX: Just the zooming.
Music/Sounds: The sound of a wind.
Availability: Rare. This can only be seen on Aatha Kanthirantha.
2nd Logo (November 28, 1997-)[]
_(November_28,_1997).png "EFX (Chennai) (November 28, 1997).png (43 KB)")
.png "Rajtaru & EFX Madras (July 15, 1998).png (49 KB)")
Logo: It's just a scrolling credits at the end of the film, so it's not a logo. While the credits scroll, we see the special effects and titles text.
Variant: On Angaaray, it's an in-credit disclaimer.
FX/SFX: The scrolling credits for the original variant. The opening theme of the movie for the Angaaray variant.
Music/Sounds: The closing theme of the movie.
Music/Sounds Variant: On Angaaray, the opening theme of the movie plays.
Availability: Common. Seen only on Ishq, Pyaar To Hona Hi Tha, Angaaray, Virumandi, Khakee, Being Cyrus, Krrish, Pranali: The Tradition, Karthik Calling Karthik, and Vishwaroopam.
3rd Logo (2001-2002)[]
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Nicknames: "Special Effects: EFX Magic In Motion II", "CGI EFX", "EFX of Doom", "DTS' Indian Brother"
Logo: On a black background, the camera spins as we can see three metal rectangles with "EFX" in a futuristic font, but outlined. Several pieces of "EFX" are seen flying each other and putting themselves to form the logo. "Magic in Motion" and "Special Effects" fade in a blur effect.
FX/SFX: Dated CGI animation for 2002 standards.
Music/Sounds: The synth whoosh, which abruptly cuts to a sound being hit, followed by a metal drop sound. Six arrow hits are heard as several pieces of "EFX" put themselves.
Music/Sounds Variant: On Angaaray, the opening theme of the movie plays.
Availability: Seen on Grama Devathe and its Tamil dub as Angala Parameswari.