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Background: DTS (Dedicated To Sound) is a sound system company that specializes in surround sound technology owned by DTS, Inc. (formerly known as Digital Theatre Systems, Inc.). DTS-encoded technology could be found in theaters (until 2008 when DTS spun off its cinema division and it subsequently being renamed to Datasat Digital Sound), and is currently used in many home media systems and releases. It originally competed with Dolby Digital and Sony's SDDS in the mid-1990's.

1st Trailer (June 11, 1993 - December 12, 2006)[]

Nicknames: "The Digital Experience", "The Giant LaserDisc", "Experience of Doom" "Stand Alone"

Trailer: We start on a black background, where all of a sudden, a giant, gold disc zooms out from the hole. When it stops, the gray word "the" zooms close and then moves back. The stylized blue word "digital" does the same, followed by a silver bar rectangle reading "experience" that flies out. After the logo forms, the whole thing explodes into various particles, which then turns into "d," "t," and "s", followed by the appearance of a blue box around the DTS text. Above the DTS blue box are the words "THIS THEATRE FEATURES" in orange. Finally, the words "DIGITAL" and "SOUND" zoom out above and below the blue box, respectively, in a spaced-out white font.

Trivia:

  • Unlike Dolby and THX, DTS didn't actually release this trailer as a separate reel for projectionists to play before a film. Instead, it was included in the first reel of films that were originally mixed in DTS audio. However, in the late 1990s, when it was agreed upon that companies should use all three sound formats for their films to avoid competition, a separate reel with this trailer was made.
  • The trailer's official name might be "Stand Alone", judging from how it is named on film reels. This could also refer to the trailer being on a separate reel, however.

Variants:

  • For the trailer's first year of use, the text "DTS IN SELECTED THEATRES", in either orange or white, appeared below the disc, and ended early after the explosion dissolved.
  • On some DTS-encoded laserdiscs and DVDs from the late 1990's, the logo is in 4:3 and videotaped, and the "THIS THEATRE FEATURES" text is removed. The 2002 DVD of Re-Animator has this videotaped variant in 1.85:1, while the 1999 DVD of Tenchi Muyou! in LOVE 2 - Distant Thoughts has it at 1.78:1.
    • In some cases, the theatrical version of the trailer (with "THIS THEATRE FEATURES" text oddly left on) is used instead. Some of these releases (mostly from Sony) have the DTS text zooming out slightly after the first dissolve (primarily on films with 1.85:1 aspect ratios, but not always).

FX/SFX: The disc zooming out at the viewer, the individual words followed by the dissolving; the appearance of "DTS" and "THIS THEATRE FEATURES" text followed by the zoom out of the "DIGITAL SOUND" text. All in fine quality and in CGI, created by Richard "Doc" Baily (Image Savant) with Alias Wavefront on an SGI workstation.

Music/Sounds: First, there is a laser sound leading into a boom mixed with an electricity zap, followed by a whoosh with another boom and zap, and then another whoosh with a boom and zap. This is followed by a loud phaser sound alongside an explosion, and there are twinkles heard alongside more whooshes, a whir when "DIGITAL" and "SOUND" appear, and a loud descending drone sounding similar to a Lifestep fitness machine powering down, the THX "Deep Note", or the first note of the Roadshow-Lorimar Home Video logo.

Availability: Uncommon theatrically, but more common on home media releases.

  • It made its official debut on the theatrical premiere of Jurassic Park, and was used theatrically until 1999 or 2000 when DTS received complaints about the trailer's exceptionally loud nature, and/or how it wasn't well-suited for quieter movies. The 4th trailer, "Sonic Landscape", was released in mid-2000 to resolve those complaints.
    • The short version is extinct, as it was only shown in theatres for the trailer's first year, such as in front of Carlito's Way. It was also seen on a 1993 Image Savant demo reel.
  • It later appeared on DTS-certified Laserdiscs and DVDs (but on the latter format, only discs from Universal, DreamWorks, and Sony contain it), such as The Wedding Singer, Vertigo, the first DVD releases of Close Encounters of the Third Kind and Babe, SuperBit releases such as Gattaca, Johnny Mnemonic, Panic Room, xXx, Spider-Man, Snatch, Seven Years in Tibet, The Patriot and Labyrinth, several music/concert DVDs, DTS-enhanced DVDs of Saving Private Ryan, Jurassic Park, The Lost World: Jurassic Park, and DTS LaserDiscs from Walt Disney Home Video such as Pocahontas, The Hunchback of Notre Dame, Toy Story: Collector's Edition, Flubber, and Hercules.
  • It also appears on the DVDs that came with the second-edition and third-edition copies of the book DVD Demystified.
  • The normal version is also seen on the "Millennium Edition" DVD of Re-Animator, and the 2000 "Ultimate Edition" DVD of Terminator 2: Judgement Day (preceding the THX Cavalcade trailer made for the latter), as well as some early DTS discs from Universal, DreamWorks, and Image Entertainment.
  • The videotaped version without "THIS THEATRE FEATURES" can also be seen on some Nutech Digital DVDs if you select DTS, such as Tom Sawyer, Peter Pan, 20,000 Leagues Under the Sea, Wind in the Willows, The Odyssey, and Treasure Island, among others.
  • It also appeared on the 2003 Columbia TriStar Special Edition DVD of Spider-Man: The New Animated Series, a rare appearance of the logo on a television release.
  • It is even seen on games, such as Terminator 3: Rise of the Machines on PS2 (so long as you enable the "DTS" option in the audio settings).
  • Some of the last DVDs to feature this logo are Leon: The Professional: Deluxe EditionCloser, Stealth, and the Ultimate Editions of the James Bond films.
  • Due to the digital nature of its encoding, on laserdiscs, the audio can only be heard through a special DTS modulator to decode DTS audio, where on DVDs it can only be accessed if you select the DTS option in the DVD's audio menu and then play the movie.
    • If your player cannot decode DTS audio, this logo (and the following movie) will either be silent or play with major distortion.

Editor's Note: This logo is known for its infamously overdramatic soundtrack and in-your-face computer animation. However, this is a favorite of many.

2nd Trailer (May 10, 1996 - July 3, 1996)[]

Nickname: "Raindrops", "A Lost Trailer"

Trailer: On a black background, a water droplet appears and falls down. Then, a ripple appears and the DTS logo appears. The ripple then stops and "DIGITAL" and "SOUND" fades in. Then the URL fades in below.

FX/SFX: CGI animation mixed with live-action animation.

Music/Sounds: It starts with some deep underwater ambience, then a swoosh and a water splash. After that, a synth melody with a choir, strings and tubular bells.

Availability: Completely extinct.

  • This trailer was made as a replacement for the previous trailer, but its alleged similarities to the first two Imagine Entertainment logos resulted in said company threatening to take legal action against DTS. The trailer was known to be seen in at least three theaters, both in St. Louis and Albuquerque, before it was pulled. As a result, the previous trailer continued to be used until 2000 when the "Sonic Landscape" trailer was introduced.
  • The original audio for this logo managed to slip by the recall of the trailer, and in 2023, was spotted in audio files for the DTS audio CDs of 1996 releases such as Dragonheart, Independence Day, Mission: Impossible, and Twister.

Editor's Note: DTS's first attempt at introducing a calmer trailer. The story behind its recall is interesting. Although the audio for the trailer has been found, nobody exactly knows what it looked like beyond those who saw it in 1996 and the general description of its alleged Imagine Entertainment similarities. It's likely that all film copies were destroyed as a result of Imagine's near-attempt to sue DTS. Nevertheless, the surviving audio sounds very powerful, and some fan recreations really bring it to life.

3rd Trailer (July 4, 1996 - 1999?)[]

Nicknames: "Organic", "DTS Balls", "Another Lost Trailer", "Balls from Hell"

Trailer: On a black background, several strands of silver balls spin around, morph, and generally have an energetic motion for the duration of the logo. The center dots spin and pull and turn slightly purple, as chandelier-like designs fly out of the middle center. The center dots then turn light purple and merge together, as the background balls curve, into the DTS logo. The text "DIGITAL SURROUND" appears at the top and bottom of "dts", respectively, alongside the former company website below, when the dots in the background fade out.

Trivia: It was believed that this might've possibly been the prototype to the rumored "lost" trailer entitled "Raindrops" above, which allegedly was first released around 1995. In reality, however, it was an entirely separate trailer. The logo first appeared on the company's website in 1997, and was toted as a brand new trailer. Despite attempts by DTS to make it a theatrical trailer, by 1999 it was being called on the company website an Internet-exclusive trailer.

FX/SFX: All CGI by Computer Artworks in the UK.

Music/Sounds: Various industrial bass noises, such as a brief creepy piano at the beginning, several whooshes, deep bass notes and water drop noises.

Availability: Extinct. Its existence was not known until recently, and the only way to see it is on YouTube. Since this is an Internet trailer, you do not need any additional equipment to hear the audio. Because of the limitations of Internet video sharing in the '90s, the video quality is quite poor; it's unknown if a higher-quality version exists, or if it ever appeared on home releases. It was possible that this trailer debuted in the IMAX film, Special Effects: Anything Can Happen.

Editor's Note: It took over 14 years for this rediscovery of this logo, and to be featured here on CLG Wiki.

4th Trailer (November 1999 - January 6, 2009?)[]

Nicknames: "Piano", "DTS Piano", "Sonic Landscape"

Trailer: In a pillar box, a series of spiral strings appear in a piano. A light shines on the surface, and we cut to another part of the piano. Then, we cut to one of the hammers of the piano, and it hits the strings (the footage is played in reverse). We then cut to more hammers of the piano (one of which has the Yamaha wordmark on it) moving up and hitting the strings. We then see several strings in the piano vibrate as part of the picture fades to black and the rest appears in a box in the center of the screen. The black and 3D "dts" text in same font as the 1st logo appears in the box and shines, as a registered trademark "®" symbol appears at the top right part of it, with "DIGITAL SOUND" in same font and color as the first three trailers below it, and another defunct website link appears below.

Variant: This trailer is available in flat widescreen, scope widescreen, and open-matte.

FX/SFX: Live-action and superimposed fading by Pittard Sullivan.

Music/Sounds: Several calm piano notes with a choir, followed by three more piano notes when each letter in "dts" shines. Composed by Walter Werzowa, with mixing done by Bill Varney, Steve Marlow, and Eric Martel.

Music/Sounds Variant:

  • On PAL releases, as well as a few Region 1 releases, the music is in a higher pitch.
  • On the DVD release of The Adventures of Rocky and Bullwinkle, if the Dolby track is selected, a snippet from The Making of Dragonheart can be heard throughout the whole trailer due to a manufacturing error.

Availability: Common.

  • Produced in November 1999, it was first announced by DTS at the end of February 2000, and made its first appearances in front of movies the next month.
  • Appears on most DTS DVDs of the time, mostly from Universal, but also on releases from DreamWorks, Sony (including some Superbit editions), Fox (only on the first three Die Hard movies, Cast Away, and The Last of the Mohicans, as most of their DTS discs do not have this trailer), the Artisan release of Glengarry Glen Ross (widescreen disc only), the Touchstone release of Pearl Harbor, the Blue Underground release of The Final Countdown, the Anchor Bay releases of The Stunt Man, The Evil Dead, and Suspiria, and the Lionsgate release of Highlander (the last four all have the higher-pitched version).
  • This trailer also appears on the DVDs that came with the second and third edition copies of the book DVD Demystified.
  • On some discs such as The Breakfast Club and Sixteen Candles, this trailer is presented in 2.35:1, even though the films themselves are in 1.85:1.
    • On the inverse, on many films that are framed in 2.35:1, such as the Die Hard Trilogy (as well as all reprints of Die Hard 1, 2 and 3), this trailer is presented in 1.85:1.
  • Some Roadshow Entertainment DVDs from Australia use this logo in PAL audio, as did Anchor Bay releases with this logo (despite being Region 1 releases).
  • Just like the 1st trailer, it's possible that this will appear on various bootleg DVD releases.
  • It can also be seen on the French-exclusive Les Années Laser THX Trailers DVD if DTS is selected at the beginning of the disc.
  • This can also be spotted on Disc 2 (the widescreen disc) of the original Region 1 DVD release, the UK 3-disc and Australian 2-disc 'Special Edition' releases of Shrek.
  • Again, the audio can only be heard if you have the right equipment.

Editor's Note: This logo is a favorite of many because of its calm nature, which makes it much tamer than the 1st and 3rd trailers.

5th Trailer (June 15, 2005 - 2009?)[]

Nickname: "Sparks"

Trailer: Many blue sparks fly around the screen, forming a 3D DTS logo. Later, one spark hits the DTS logo, making it 2D. While this happens, the current URL address "www.dts.com" wipes in below the logo. This all happens on a black background.

FX/SFX: Very dated CGI.

Music/Sounds: Several whooshes, a deep drone, and a loud whoosh. This variant was known as "Sprite", and was intended as the "scope" version of the logo.

Music/Sounds Variant: Sometimes, an orchestra tune with flutes and a trumpet can be heard. This variant was known as the "Sprite Suite", and was intended as the "flat" version of the logo.

Availability: Uncommon; used in tandem with the previous logo. Again, it's found on many DVDs with DTS audio, like Ghost Rider, and Weird Science: Flashback Edition. It was also seen in some cinemas at the time starting with the release of Serenity, and was used all the way up until the renaming to Datasat.

Editor's Note: This logo may be intense, but not like its very first logo. The sounds, however, may catch a few off-guard. This was also the final logo used by DTS for use theatrically, as the company spun off its cinema division in 2008. For a brief time, the DTS name was licensed to this spinoff company, but was renamed to Datasat Digital Sound the following year. (the name began usage on films in 2009, though in-credit DTS logos stuck around for a while longer)

6th Trailer (2006 - June 2013)[]

Nicknames: "Band", "DTS Ring", "Sparks II"

Trailer: We see a bunch of sparks passing by. Then a lot of other yellow and orange sparks come in and fly in all directions, making a really colorful composition, and finally folding into a new DTS logo looking like a four-lined Mobius band. As they fold, metallic words also appear right to the logo, reading "dts" with a "Digital Surround" byline.

Variants:

  • For Blu-ray releases, "HD" is added on the side of "dts" and the byline now says "Master Audio" or "High Resolution Audio".
  • A shorter version exists.

FX/SFX: Great CGI!

Music/Sounds:

  • A composition made of whooshing sounds, strings, and windchimes, which was also used in the Lightbox logo from 2014.
  • A majestic piano composition, playing in synth with action and adding several whooshing sounds as the logo folds.

Availability:

  • The Digital Surround variant can be seen on many later-era DVDs with DTS soundtracks, but it is not as common on there as the last trailers were as this logo was released towards the end of that format's popularity.
  • The DTS-HD Master Audio variant is uncommon and is seen on Blu-ray releases (including demo discs), such as the 2009 Skynet Edition of Terminator 2: Judgment Day (which features all four variants) and Hobo with a Shotgun.

Editor's Note: The sudden start can get to some viewers, but otherwise it's a great logo. The DTS logo used in this trailer, in fact, was introduced in 2006.

7th Trailer (2010 - present)[]

Nicknames: "Living World of Audio", "DTS Ring II", "DTS Ocean"

Trailer: On a black background, a blue sound test/radiowave forms. Then, it turns into ocean and the background turns into sky blue. We pan down into the ocean and we see green wavy lines with music notes on them. Then, the camera pans with coral reef-like objects, and many orange/yellow DTS rings from the previous logo appears. One DTS ring zooms in and flashes with causing the words "dts" to flash in one by one and "HD" (both the ring and HD has white aura around it) flash as well. "Master Audio" then fade in.

Variant: There is an extended version, where the beginning shows one wave at first before many others form behind it and rumble, and the ocean scene pauses a bit before the camera pans down. The underwater scene is also extended as well, with things related to audio and music forming various sea life, including CD and mobile phone fishes and a whale made from microphones. Then, many colorful lights appear, explode and flashes. The rest of the logo plays like the shorter version. There is also a 3D anaglyph version of that variant.

FX/SFX: CGI by AgraphaFX.

Music/Sounds:

  • Short Version: Sounds of sound testing, and the ocean, then a tune with flutes and a choir, as well as flashing sounds for the "dts" text and the bubbling.
  • Extended Version: Same as above, but the sound testing sounds and the ocean sounds are time-stretched. When the camera pans down into the ocean, a extended version of the music plays.

Availability: Common.

  • The short version can be seen on Blu-ray releases from CBS Home Entertainment, such as A Boy Named Charlie Brown, the first season of Star Trek: Discovery, and CBS Films titles such as Middle School: The Worst Years of My Life. It was also seen on the Magnolia Home Entertainment Blu-rays of Support the Girls and Buffaloed, and some Lionsgate Blu-rays since 2021, such as Finding You, American Sicario, The Price We Pay, The Whale, and One Ranger.
  • The extended version is rare.

Editor's Note: This may surprise you at first, but it’s a great logo. However, for a time, the release was mistakenly believed to be 2017.

8th Trailer (2011 - present)[]

Nicknames: "Reversed Pounding Paint Blobs", "DTS Ring III"

Trailer: The trailer starts with paint blobs suspended in mid-air. The blobs are pulled backwards, creating a large blob of paint on the BG, as the footage slows down. this repeats 2 more times, the third time revealing that the large blob in the BG is the DTS wordmark. The Signature ring motif forms to the left of the logo. and everything rotates around, as light fills the screen, in a similar manner to the Searchlight Pictures logo. After the screen is filled with light, everything fades out.

Variant: A variant also exists in which the DTS logo is formed in 2D, the logo doesn't rotate and the light doesn't appear, and there is a different background for when the logo is formed, with various blurry orange sparkles flying around in the background.

FX/SFX: The logo being formed from paint blobs, which are being hit in reverse, the glowing, the ring being drawn and rotating, the lights. A mix of live-action and CGI.

Music/Sounds: A four-chord sounder with splashing sounds throughout and sparkling notes on the fourth chord. It was composed by Diego Stocco. There exists a short documentary which shows the process of Stocco composing the logo's soundtrack.

Availability: Common.

  • Seen on newer Blu-ray and DVD releases such as the Lionsgate Home Entertainment releases of Good Will Hunting, Warm Bodies, Ender's Game, The Hunger Games: Catching Fire, Divergent, I, Frankenstein, The Legend of Hercules, the 2015 Blu-ray release of Terminator 2: Judgment Day, Shaun the Sheep Movie, Texas Rising, Boo! A Madea Halloween, Free Fire, Saint Maud, The Exorcism of God, and The Old Way, among others.
  • The variant listed above can be seen at the end of Diego Stocco's "Making Of" video about the logo.

Editor's Note: The reverse animation may catch people off guard.

9th Trailer (2015 - 2020)[]

Nicknames: "Out Of The Box" "DTS Ring IV"

Trailer: On a black background, a transparent dark cube fades in and revolves around for a bit, first to the left. A few particles then start to appear inside the cube as it turns upward. The cube starts to turn orange and the particles turn into little curvy things, similar to some kind of bacterial life form. The cube turns to face the camera and as soon as it finishes, fbe cube explodes into a bunch of smaller particles which are arranged in a circular format, which all disappear into various corners of the screen. The black background turns into space, where we see various orange and yellow particles flying across the screen, while the camera zooms out and spins around some of the nebulas, which also have lots of particles inside them. We accompany these actiona for a bit before we reach a point where the particles start to meet each other. The camera zooms out a bit more before doing a fast zoom out to reveal a huge crowd of lighter particles, which then all zoom behind the camera. Slowly zooming out a bit more, it's revealed that the particles are forming the DTS:X logo, with the camera still keeping the slow pace. The orange particles form the "X" and the white ones form the DTS logo. After the particles form, a big wipe effect occurs and the logo then turns solid, with a shine also accompanying it. The text "SOUND UNBOUND" in a spaced-out font fades in below, then DTS letter shine one at a time to fit with the DTS chimes. The logo shines again before we zoom out a bit more, then the background fades out before the logo proceeds to do the same.

Variants:

  • A DTS:X variant exists, where the ending fireflies segment is replaced with a space battle one, also transitioning from the angler fish lights. The DTS:X logo zooms out from behind the camera and stays in the center.
  • A variant exists with only the DTS and DTS:X logos on a black background with mechanical whirring, clicking and the DTS chime.

FX/SFX: Detailed CGI animation.

Music/Sounds: For the long versions, first we hear a muffled set of street sounds, like passing cars, trucks and police sirens, representing all the sound that is encased in the cube. The cube explodes and a single note plays out, which transitions into the particles floating around. The Senior Manager of Professional Audio at DTS, Brian Slack, was responsible for designing many of the particles' sounds as they pass by the screen. The sounds play out during the entire particle segment, and then as the camera is about to zoom out and reveal the particles forming the logo, a stop-start note plays which grows louder before the camera does it's thing. Some crystalized sounds plays as the particles form the logo, a bass drop plays when the logo turns solid, and finally the DTS chimes play when the letters in "DTS" shine. A low note plays when the logo shines and zooms out.

Availability: Common. Seen in theaters and recent DTS demo discs.

Editor's Note: TBA

10th Trailer (2016 - May 19, 2021)[]

Nicknames: "Listen" "DTS Ring V"

Trailer: The trailer starts with a stampede of horses galloping towards the horizon. The camera then flips 180 degrees to a car racing through traffic, to which another car jumps off the bridge into the water below. Upon entering the water, the camera flips once more to show some paper mache angler fish swimming. The angler fish lights then turn into fireflies, as the water fades to grass. The camera then pans up to a sunset with the DTS logo in the sky, that then "powers up" with the byline of "Listen" below it as the DTS chime plays.

FX/SFX: A variant exists with only the DTS logo on a black background with mechanical whirring, clicking and the DTS chime.

Music/Sounds: Horses galloping, cars racing through streets, fish swimming, birds chirping, grass rustling and the DTS chimes.

Availability: Common. Can be seen on new Blu-rays, including the Japanese release of The Promised Neverland from 2021.

Editor's Note: TBA

11th Trailer (2020-)[]

Nicknames: "Listen II" "Where is the DTS Ring?" "The Ring-Less logo" "The Text-Only Logo"

Trailer: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Current. It was used in theaters since 2020. On home media releases, it was first used on a 2021 Lionsgate Home Entertainment release of American Fighter.

Editor's Note: TBA

12th Trailer (2022 - 2023)[]

Trailer: On a dark purple gradient background, we see various shapes falling down, more specifically an orange shape formed by two opposite lines, and two half-circles, one blue and one purple. There's also an orange half-circle. Two shapes then cris-cross through the screen, transitioning into an orange "3" in a stylized font and two half-circles, one blue and one purple, spinning into position, with the 2020 DTS logo in white between the circles, forming a 30. The text "Dedicated to Sensational" in white appears next to the symbol.

Variant: The end of the same video includes the DTS 30th logo made out of amber (the material used to store Dino DNA from prehistoric mosquitoes), in the same style as the Jurassic World: Dominion logo.

FX/SFX: CGI.

Music/Sounds: A mix of many DTS trailers' music and sounds from throughout their history, such as (in order of appearance) Out of the Box, the 6th trailer, Listen, the 8th trailer and Living World of Audio, which then culminates into the DTS chimes, pitched down in order to fit with Living World's music, which is in a lower pitch.

Availability: So far, only seen on a promotional video from DTS showcasing the trailer for Jurassic World: Dominion. This trailer might be more commonly seen during 2023, the year DTS celebrates its 30th anniversary.

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