Background: DHX Media Ltd. is a Canadian production company formed in 2006 by the merger of '''D'''ecode Entertainment and Halifax Film Company, the name being an abbreviation of these two. They acquired Studio B in December 2007, and bought Wild Brain for $8 million in 2010, and on August 20, 2012, DHX acquired Cookie Jar for $111 million, completing the deal on October 22 of the same year. This deal made DHX became the largest independent owner of children's entertainment content. DHX also purchased Ragdoll Worldwide from Ragdoll Limited and BBC Worldwide in 2013. DHX didn't use a logo until 2007.

1st Logo (2007)

Logo: Just the following text on black:


FX/SFX: None.

Music/Sounds: None.

Availability: Seen on Shake Hands with the Devil, which is credited to Halifax Film.

Scare Factor: None.

2nd Logo (10/15th/2011-1/18th/2014; 12/1st/ 2015; 10/6th/2017)

Logo: On a black background, we see the letters "dhx" in white, surrounded by a thick blue outline. Above "hx" is a white "media", set in Gill Sans.


  • On How to be Indie, it is zooming forward.
  • On every show and movie starting with the sixth season of Johnny Test (excluding My Little Pony: Equestria Girls), there are blue cartoony clouds under the logo, a registered trademark next to "media", and a byline that reads "DHX MEDIA is a registered trademark of DHX Media Ltd."
  • A white background version of the above variant appears on the Canadian sitcom Satisfaction.
  • There's a black and white version used on the Inspector Gadget DVD Megaset where the logo is stationary.
  • At the end of My Little Pony: The Movie (2017), it fades in & out.

FX/SFX: None.

Music/Sounds: The end theme of the show, usually.

Availability: The still version appears at the end of more recent episodes of Pound PuppiesMy Little Pony: Friendship is Magic from "Lesson Zero" to "Pinkie Apple Pie", and the first two seasons of Littlest Pet Shop, all of which are on Discovery Family. It made another appearance on Bob's Broken Sleigh.

Scare Factor: None.

3rd Logo (1/18th/2014-)

Nicknames: "Bouncing DHX"

Logo: On a white background, the blue letters "d", "h", and "x", as well as the black letters "m", "e", "d", "i", and "a", bounce onto the screen from different directions. The "i" does not have a dot; the dot rolls onto the screen from the right. The letters in "dhx" turn white as the thick blue outline from before fades in and the letters jump into it, with the letters in "media" jumping on top of it. The dot of the "i" jumps on top of the letter and bounces slightly before settling into place.

Variant: Sometimes, it has the copyright info at the bottom.


Music/Sounds: A set of bouncing sounds and a chorus of children chanting "D-H-X!" over a whimsical piano/banjo ditty.

Music/Sounds Variants:

  • Sometimes, it has the closing theme ending over it or playing over it.

Availability: Seen on newer episodes of My Little Pony: Friendship is Magic starting with "Rainbow Falls" onwards, Season 3 of Littlest Pet Shop, Inspector Gadget (CGI reboot), and season 2 of Kate & Mim-Mim, and recently seen on the short-form MLP: Equestria Girls series. It was also seen on Blaze and the Monster Machines from the second season onwards, but Nickelodeon over-the-last-scene credits has the next logo below.

Scare Factor: None.

4th Logo (Mid 2010's)

Logo: On the white background, the outline slides in from the left and "dhx" slides in from the right forming the logo in the center. It bounces back and forth, as "media" (Above the "hx") and the ® disclaimer (Under the logo) wipes in.

Variant: Sometimes, the sliding part is cut.

FX/SFX: Simple movements.

Music/Sounds: A three-note tune with a build-up at the beginning.

Music/Sounds Variant: Sometimes, the build-up is excluded.

Availability: TBA.

Scare Factor: None.