Cookie Jar Entertainment

Logo descriptions by Nicholas Aczel, Sean Beard, WillWill45, and AmantiDorian
Logo captures and videos by Eric S., Juniorfan88, AmantiDorian, ILoveLogos75, and dylan fagan
Editions by WizardDuck, mr3urious, TheMisterFree, and AmantiDorian

Background[]

Following the death of Micheline Charest in 2004, Cookie Jar Entertainment was the last name of the former production company originally known as "Cinar" established on March 15, 2004 by Michael Hirsh as subsidiary of the Cookie Jar Group after he left Nelvana Limited. On August 20, 2012, DHX Media announced that it would acquire Cookie Jar for $111 million, and it was completed on October 22 of the same year. The last two shows to feature the Cookie Jar name on screen were Ella the Elephant and the sixth season of Johnny Test. The company was absorbed into DHX Media/WildBrain in December 2014.

(December 31st, 2003, December 20, 2004-December 25, 2014, November 25, 2016)[]

Nicknames: "The Cookie Jar", "The Exploding Jar", "Annoying Jar" , "Exploding Jar of Boredom", "Umm, why are Canadian logos so common?", "Annoying Kid Voices on Cookies", "2nd Place in the Most Annoying Logo Award", "Sony and CBS' Canadian Cousin"

Logo: On a black background, we see COOKIE JAR (stacked) resting on a yellow oval and a lid on top with a byline stating "Cookie Jar is a trademark of Cookie Jar Entertainment Inc.". Suddenly, the lid flies off and two bright lights emerge out of the jar. The lid falls back down, tilted.

Variants:

The 2004 version of the logo is traditionally animated and fast-paced, and begins with the lid shaking first before it explodes. The "www.thecookiejarcompany.com" URL is commonly seen below the logo and above the byline. Used in tandem with the 2008 version until 2012. (The 2004 version of the logo is sometimes seen with the word "TOONS" below for their block on This TV, plastering the URL and the byline.)
- On current copies of The Marilyn Bell Story, the URL and byline on the 2004 version of the logo are shifted upward to make room for the film’s copyright information.

The 2008 version of the logo is Flash-animated and slower-paced. In addition, the URL is removed and the byline is in Comic Sans. Used in tandem with the 2004 version until 2012.

Other Variants:

Early Variant: A prototype version has the jar swinging up and down and then laughing can be heard. It uses the 2003 Cinar logo music, and ironically, the audio fits this logo way better than the aforementioned logo. It was seen on an unofficial Greek dub of Caillou's Holiday Movie with the website address and original airings of Season 9 and 2005-06 DVDs of Arthur (shortened) with copyright info, while original airings and 2005-06 DVDs of the first season of Postcards from Buster use a still version without copyright info. Used in tandem with the 2004 version of the logo until 2006.
On Gerald McBoing-Boing, the 2004 version of the logo is superimposed over the credits. The URL and byline's respective positions are also swapped.
On the fourth season of Caillou, the byline is in lowercase.
Sometimes, the logo is still, as seen on the first season of Postcards from Buster and current copies of Are You Afraid of the Dark?.
On Johnny Test for NDS and some promotional material, the print logo is on a white circle. This version is still.
In 2009 on CBS' KEWLopolis, the logo plays in warp speed.
Starting with the sixth season of Johnny Test, the byline reads "COOKIE JAR is a trademark of DHX Cookie Jar Inc." with "A DHX Media Company" under it.
Another variant removes the DHX Cookie Jar byline (leaving just the "A DHX Media Company" byline) and the DHX Media logo is seen with the blue cartoon-y clouds on the bottom.
On French copies of Cookie Jar’s shows, the byline on the 2004 version of the logo is translated into French.
On Hebrew airings of Arthur, the 2004 version of the logo appears without the website address or copyright info.

Technique: 2D computer animation: the 2004 version uses digital ink and paint animation (done using some program similar to that of CelAction), whereas the 2008 version uses Flash animation (done using Adobe Flash Professional CS4).

Music/Sounds: The ending theme of the show or a "pop" sound followed by a playful synth-disco tune with a child giggling.

Music/Sounds Variants:

Starting in 2008, we hear children's voices saying the company name as well as a sound of a lid popping up and then clinging when the lid closes. all of this is merged with the standard jingle.
- On international prints, the children's voices saying the company name are omitted.
On a Plus Poland airing of Sonic Underground, it uses the 1998 DiC logo's music, with the kid saying "Deek!" and all! This is probably because the channel forgot to update the audio track.
- Other Plus Poland airings update the audio track and the logo now uses the correct audio track mentioned above (all is the 2008 audio of the Cookie Jar logo).
Sometimes, the logo is silent.
On an early-2010 episode of Johnny Test on the show's official YouTube channel, due to some audio channels being removed, only one of the kids' voices is audible.
On current prints of Caillou's Holiday Movie, the 2003-2004 Cinar variant audio from said movie plays over the original music.
- Another variant from the said movie existed: the whoosh was replaced by the regular jingle and the child giggling is replaced by Caillou's laughter from the 2003 Cinar logo; later prints use the regular jingle with the whoosh and there was still Caillou's laughter.
  - Annie Bovaird, the voice of the show's main character, took over Jaclyn Linetsky due to the fact that Jaclyn passed away in September 2003 from a car crash.
On a Serbian-dubbed print of the original Inspector Gadget series, this logo had the music from the Inspector Gadget custom variant of the 2nd DiC logo. This is possibly due to a bad plaster job.
On Madeline: The Complete Collection, some episodes of The New Adventures of Madeline to be specific, the 1998 DiC logo's music would briefly play.
On a Russian-dubbed print of The Littles, the logo has the ending theme playing over it (like the show's custom variant of the 2nd DiC logo).
On the Russian-dubbed print of one episode of Inspector Gadget, it plays over the credits theme, plastering the DIC logo, but afterwards, the 1996 Saban logo theme plays on the black BG without animation! This was likely due to "dubbers" having forgotten to edit the audio. This can be seen also on other prints, like a (for example, episode 104) DHX Kids Russia print, where that error can be seen: https://www.youtube.com/watch?v=ajNkKxrgxsk.
On WildBrain's YouTube prints of The Super Mario Bros. Super Show! episodes "Mario of the Apes" and "Crocodile Mario", the 2008 Cookie Jar and the 1990 warp-speed DiC themes are both playing at the same time.
On a Greek print of The Adventures of Sonic the Hedgehog episodes "Lovesick Sonic" and "Blank Headed Eagle", the 1990 DiC theme played over this logo.
Sometimes, especially in future cases, the WildBrain theme is used, due to sloppy editing.

Availability: Used to be ultra common during its usage, but due to Cookie Jar being absorbed into DHX Media (now WildBrain) in December 2014, nowadays it's uncommon.

It appeared on episodes of Arthur from seasons 9-15, the first season of its spinoff Postcards from Buster, The Doodlebops (w/ jingle), Caillou beginning with its fourth season, Johnny Test beginning with its third season, Will & Dewitt, Magi-Nation, and Busytown Mysteries, among others. It also appeared at the end of most current prints of DIC, Cinar, and Coliseum shows, plastering over those logos. Also seen on Boomerang's reruns of the 2005 Teletoon/Cookie Jar/Classic Media remake of Gerald McBoing-Boing.
It also appeared on current copies of shows that DiC and Coliseum Entertainment originally owned like Care Bears: Adventures in Care-a-Lot, Strawberry Shortcake, Dark Oracle, and Spider Riders when last seen on CBS' Cookie Jar TV block and Cookie Jar Toons.
Recent TV airings of The Busy World of Richard Scarry replaced "A CINAR Presentation" on the in-credit logo with "A COOKIE JAR Presentation", with the 1991 and 1995 Paramount Pictures logo preceding it, as usual.
N-Circle's and Mill Creek’s DVD releases of Cookie Jar's archive programming have the jingle version followed by the N-Circle or Mill Creek logos, while This TV broadcasts of their archive programs (many of which had not been seen in the U.S. beforehand) under the title This is For Kids or (for E/I shows) Cookie Jar Toons had this logo plastered over any Cinar/Coliseum/DiC logos, with the exception of some episodes of Inspector Gadget (which use the 2001-2002 Fox Family/Fox Kids international prints with the 1990 version of the 2nd "Kid in Bed" DIC logo with the 1987 voiceover, the 1996 Saban International logo with the alternate 10-note fanfare, and the 2001 Fox Kids logo), at least until 2013, when the block was dropped.
It was also seen on Sherlock Holmes in the 22nd Century on Qubo with the kids saying the company name, plastering the 1990 DiC logo, though sometimes DiC's logo is left intact.
It also appeared on Ella the Elephant, with the DHX byline and the clouds on the bottom. The show had a new episode in 2016 and this logo was shown (most likely because the episode was produced at the time of Cookie Jar’s demise). The version with clouds was seen on the sixth and final season of Johnny Test.
Any shows that were in development at the time of Cookie Jar’s demise were completed by DHX Media proper and were premiered into or during 2015/2016.
When Cartoonito USA aired Caillou, both this and the Cinar logo were plastered with the WildBrain logo, the same thimg happened in a 2023 Family Jr. airing (although the preceding Treehouse Originals logo is surprisingly retained for unknown reasons). It is currently unknown if further logo plastering is expected in the future.

Editor's Note: Considered mostly annoying due to its Sony Pictures Television level of omnipresence; regardless, this is a favorite to many; despite this, the logo is the most common ever for an animation studio (the one for a live-action studio goes to Sony Pictures Television).