Background: Camelot Entertainment Sales, Inc. was the barter advertising sales division of King World Productions, Inc. that founded was in 1982. In addition to King World, it also supplied barter services to MGM Television, MCA TV, and Buena Vista Television. It was later renamed to "King World Media Sales" in 1997. Currently, this unit is known as "CBS Television Distribution Media Sales."
1st Logo
(1990-93)[]
Nickname: "City Skyline"
Logo: We see a New York City skyline at dusk. The giant Baker-Miller pink gradient word "CAMELOT" zooms-up from behind the buildings, followed by the words "ENTERTAINMENT SALES", also in Baker-Miller pink, in a smaller typeface.
Variant: On Bruno the Kid, the company name remains on screen for a second after the background fades to black.
Trivia: One of King World's headquarters was based in New York City.
FX/SFX: The zooming words, which are simple 2D animation.
Music/Sounds: The same synth fanfare used in King World's "Spotlights" logo.
Availability: Extinct, though this logo wasn't widely seen to begin with. It only appears on Bruno the Kid and The Pink Panther.
2nd Logo
(1991-97)[]
Logo: On a black background, we see a still shot of the Camelot Entertainment Sales logo with the giant red word "CAMELOT" and "ENTERTAINMENT SALES" in small white lettering centered underneath the logo.
Variant: At times, it used the previous logo’s setup with "ENTERTAINMENT SALES" in red and contained the text "EXCLUSIVE NATIONAL ADVERTISING SALES AGENT, CAMELOT ENTERTAINMENT SALES, INC." underneath the logo.
FX/SFX: None.
Music/Sounds: A synth medieval majestic theme.
Music/Sounds Variant: Sometimes, it used the music from the previous logo.
Availability: Very rare. It was seen on James Bond Jr. and some episodes of Bruno the Kid.