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| 1996 | 1999-2001 | 2002–2003 | 2003–2010 | 2010–2012 | 2012–present |
1996[]
In 1996, Atari Corp launched the Atari interactive brand, which would be used for porting their Jaguar games to the PC. The label was later discontinued just after being founded, due to Atari's merger with JT Storage.
1999–2001[]
In 1999, Hasbro Interactive introduced a universal look for the Atari brand.
2002–2003[]
In June 2002, Infogrames introduced a new look for their Atari brand. The logo would normally be rotated 90 degrees clockwise from the right on packaging.
2003–2010[]
In May 2003, Infogrames licensed the Atari name from Atari Interactive and renamed all their subsidiaries under Atari branded names. Atari Interactive itself merged with Infogrames Interactive into a new Atari Interactive subsidiary.
2010–2012[]
2012–present[]
| Toys Action Man | Baby Alive | Blythe | Easy-Bake Oven | Furby | G.I. Joe | Jem | Kre-O | Littlest Pet Shop | My Little Pony | Nerf | Peppa Pig | Play-Doh | Potato Head | Pound Puppies | Power Rangers | PJ Masks | Tinkertoy | Tonka | Transformers | Weeble Games Subsidaries Divisions and brands Websites Defunct 1Joint venture with Warner Bros. Discovery.  |