Background: Arrow Video is the video division of the UK-based studio Arrow Films best known for releasing horror and cult films on Blu-ray and DVD. Originally exclusively releasing products in the UK and Ireland, the company later released products in North America.
(2010-2022)[]
Logo: A red background flips in onscreen from black. A yellow stylized "A" zooms out. Then a blue "A" zooms out. A green "A" zooms out as a white arrow slowly zooms forward, with the "A" going past them. A purple "A" then zooms by. Then the background turns back red as a black "A" zooms back around the arrow. The background then flashes white as the "A" and arrow merge together as a box etches in around the "A". "ARROW" and "VIDEO" wipes itself in with the latter word in a black box. After the logo forms, a spark appears on "VIDEO" and wipes itself through the word as the logo briefly simmers red and purple before going back to black. As the spark goes around "VIDEO", each letter changes colors: "VIDEO". It briefly shimmers red again. The logo flashes again into a still version.
FX/SFX: Stop-motion in a VHS-style filter.
Music/Sounds: An 80s-style rock synth theme. On the official Arrow Video Youtube channel, the logo (which was uploaded back in 2010) is silent, which might have been seen on early releases.
Availability: Seen on releases from the company.
Editor’s Note: A nice retro-style logo that fits really well with their releases.
2nd Logo (December 6, 2022-)[]
Visuals: On a black background, a neon-tube sign with the ARROW logo fades in in neon blue with the letters "ARROW" also fading in and filling with color in the same manner, while the "VIDEO" letters flicker in in their usual colors, with everything fading out as the music does.
Technique: 2D computer animation.
Audio: A synth playing four notes repeatedly as parts of a brass ensemble play a couple of long notes.
Availability: Seen on the 4K UHD release of The Leech, Mallrats, among others.