1st Logo (1930's)
Nicknames: "The Belgrano Drain" "The Drowning Letters of Doom" "I Haven't Expected This For Years!" "The Pioneer Of Argentinian Nightmare Logos" "Decla's Cousin" "The Oldest Nonsensical Nightmare Logo Ever" "And That's Why I Didn't Watch El Alma Del Bandoneón" ''OZ Film's Long lost Younger Argentinian brother'', "Photo Video and Kanaal 2's Argentinian Grandfather"
Logo: There is some giant letters "swimming" in what appears to be running water. The letters form together one by one on a soggy paper-ish form, to form an rays-like background with text that says "ARGENTINA" on the top in a fancy version of Arial, and "SONO FILM" on the bottom in a flat cartoon-ish font, superimposing its shadows of the background. Over the bottom we see a big house which looks like a very old mosque along with the text "PRESENTA" in a Bank Gothic-esque font.
FX/SFX: Stop motion.
Music/Sounds: The loud sounds of water dripping, along with a drumroll with a bombastic trumpet fanfare at the end.
Availability: Seen on their films of the time, such as ¡Tango!, Riachuelo, Dancing, and El Alma del Bandoneón.
Editor's Note: Though quite professional for its time, the logo looks overly dramatic and rapidly paced. The water dripping makes it worse, and it seems like the letters are jumbled up. The final result looks more in-your-face and ominous than other logos of its ilk, made even worse by its film deterioration, trumpet score, and brightness.
2nd Logo (1940's-)
Logo: We see a light that looks like the sun, which it's surrounded and revealed by what it looks like a golden penny or a stamp, which has an indigenous man with the text "SELECCIÓN"at the top, "MENTASTI", at the middle with a flat line and EDITOR at the bottom, On a black background that with it's light which becames more brighter, transfers into a cyan, cloudy sky. The penny then becomes bright with it's lights. The text "ARGENTINA", which in the two A's, form an curve line (depends on the left and the right) with "SONO" and "FILM" in the bottom of it, on a Cambria-like font, including a poetry paper (looks like someone has written an anthem) that reads S.A.C.I morph into the logo and zoom in at the same time. The logo stands still for a couple of seconds until it fades to black.
Variants:
- There was a black and white variant, when the sky is black, and the text is white.
- A variant included a real, fast-fowarded sky, which a starfield zooms in rapidly to take place for the sun to appear, yet zooming in. The penny then zooms out from it's 40-degrees look, And then covers the sun. The text ARGENTINA does the same, but upwards. The text "SONO" and "FILM" unfold from the penny, and the poetry paper from before does yet the same at the penny, in it's clear form. The sun gets more brighter as all the text moves to the screen.
- Sometimes the variant from before would come late before the fanfare, and the speed would be a little faster.
FX/SFX: The text and the sheet zooming in, the light and the change of background. All in 2D animation. For the second variant, the starfield and all the details of the logo zooming in, out, inbetween, etc, all in CGI...
Cheesy Factor: ...but it's dated for it's era. The background and penny are unnecessary, the zoom-in is very fast, and it's a surprise that in over more than average decades (in par with the The He Tre and Dwarakish Chitra logo) they kept using the same animation and details for the logo. Good thing they changed this in the 80's, but the animation is still dated, again, for it's era. But it's still better than a lot of those Argentine home video logos, at least they had original animation, unchoppy unlike others, and good fanfare. At least its even better than its first counterpart.
Music/Sounds: A happy-sounding fanfare that turns into a bombastic, still happy-sounding one, with the last note being held.
Music/Sounds Variants: A black and white variant had the fanfare low-pitched, while the other has a synthetized rendition of the last logo, only that the first 8 notes are missing on the fanfare.
Availability: Common, bordering on scarce. Seen on their films for their time. First seen on silent movies, but it's sound has first appeared in El haragán de la familia and last appeared in La pelea de mi vida.
Scare Factor: Medium to high for the original variant. The bombastic fanfare and the zoom-in of the logos would be an uncomfortable cue for the audiences. High to nightmare for the black and white variant, The sky is more dark, The fanfare is dangerous for the ears and the unintended zoom-in is more brutal than the original one. Low for the new version, beacuse the CGI and it's details are more tamer than the other two logos. Minimal to low for the synthethized rendition, it's the same CGI, but at least they did a less bombastic fanfare. Cheers from ASF, who instead on saving their logo forever, it's details have improved from it's era.