Logo description by WyraachUr
Video capture by noriyuw
Background: Aniplex Inc., formerly known as Sony Pictures Entertainment Visual Works Inc. and Sony Music Entertainment Visual Works Inc., is a Japanese anime and music production and distribution enterprise, owned by Sony Music Entertainment Japan, and established in January, 1997. Aniplex has been involved in the planning, production and distribution of several anime series and films, such as Fullmetal Alchemist, Blood: The Last Vampire, Blood+, Naruto, Rurouni Kenshin, and many others. Additionally, Aniplex produces and distributes music and soundtrack records, including the original soundtracks for all of Sony Computer Entertainment's computer and video games.
Nickname: "Aniplex Squares", "AN-NI-PLLEXX!"
Logo: Outlined squares of various colours (starting blue, purple, pink and then red, then going back pink, purple and blue) spin from the left side of the screen to the right. Each square as it goes past reveals a letter that spells out the company logo. The squares and letters spin around a little as they come on before eventually stopping. Each letter is surrounded by the squares. The blue boxes are facing straight forward, the purple squares are slightly tilted to their respective sides, the pink squares are almost fully tilted, and the red square only shows a red line that goes through the P.
FX/SFX: The letters and squares spinning.
Music/Sounds: A weird warping/spinning noise as the squares/letters spin into view, which is followed by a tired and stuttering robot voice saying "An-Ni-Plex!".
Availability: This logo is found on just about all DVD releases of Aniplex programming, such as the programs mentioned in the company background, and on most of their films such as Tekkonkinkurito, Paprika and Fullmetal Alchemist: The Conqueror of Shambala. All shows mainly produced by Aniplex feature a simple in-credit logo with no animation, although in any of the shows where the credits are translated into English, such as Fullmetal Alchemist, it is replaced by simply ANIPLEX, Inc.
Scare Factor: None to low; the robotic voice may catch first time viewers off guard, but this is a fan favorite among anime fans.