Background: AIMS Media was a educational film company, which was also once the distributor of some films on Laserdisc and VHS. It was later known as AIMS Multimedia, which itself was changed to Discovery Education 2004.
AIMS Media[]
(1970s-1990?)
Logo: On a space background, a white oval draws itself in as the letters "A", "I", "M", and "S" flash onto the screen. Just as the oval finishes drawing itself in, a red apple appears above the "I". Everything slides up slightly as the text "AIMS MEDIA PRESENTS" fades in below.
Variants: This logo exists in videotaped and filmed formats. An in-credit variant also exists (known to be filmed).
FX/SFX: The oval animation, the letters appearing.
Music/Sounds: A synthesized theme with whooshing sounds and a "ding!". It may have been made with a Moog synthesizer or an ARP.
Availability: Rare. Seen on some films and video releases like Learning About Dinosaurs.
AIMS Multimedia[]
(1990?-2004)
Nicknames: "AIMS in the Sky", "3D AIMS"
Logo: On a cloudy sky background, we see an oval flying in from the right rotating back to face the camera. On the bottom of the oval is the word "MULTIMEDIA". Then the letter "A" zooms in from behind and into the far left of the oval. Then the letter "I" does the same and goes into the mid-left of the oval. The letter "M" zooms into the mid-right of the oval. Finally, the letter "S" zooms into the far right of the oval, Then an apple appears, filling in the hole at the top of the oval. The logo looks a little tilted to the right when it's finished.
Variant: At the end of the program, the print logo of the company is shown with the words "Distributed By" above it and both the phone number and website under it.
FX/SFX: The letters zooming in, the oval flying in, and the apple appearing.
Music/Sounds: We hear a little flute playing at the beginning, along with some sort of a magic, twinkly bell noise, along with a french horn playing 2 notes. The music turns triumphant as the letters zoom in.
Availability: Rare. It can be seen on old educational videos; it could be found on VHS tapes of the programs, as well as certain titles from the company available on Discovery Education. An example would be the Spacefiles series and The Teen Files from 1998 to 2000.