Background: This is the on-demand service for the American Broadcasting Company.
1st Logo (2013-2018)[]
Logo: Against a black/brown gradient background, the ABC logo zooms out, with "On Demand" in gold directly below. After a flash, warning text appears mentioning that fast-forward and other functions may be disabled during playback.
FX/SFX: The zooming and flash.
Variant: When this logo debuted in 2013, the logo would cut off before the flash, and would either appear after or before a completely different warning.
Music/Sounds:
- 2013-2014: The ABC Entertainment sounder accompanied by an announcer saying "ABC On Demand".
- 2014-: An upbeat jazzy tune ending with the four-note ABC chimes, accompanied by a male announcer saying "You're watching ABC On Demand!"
Availability: No longer current. Seen at the start of on-demand programming offered by ABC.
Editor's Note: None.
2nd Logo (2018-present)[]
Logo: On the black background, we see the red circle appears with zoom in effect. While we see the outlines of the ABC logo, then the black circle fades in. The word ON DEMAND fades also. Then the red swirling lines and draw them selves. We see red circle again, then a warning text (in white) from the previous logo appears zooming in.
Trivia: Like the ABC Entertainment logo, this was designed by The New Blank.
FX/SFX: Zooming red circle and swirling lines.
Music/Sounds: Same as the previous logo, and same announcer saying "You're watching ABC On Demand!"
Availability: Current. Same as the last logo, it seen start of on-demand programming offered by ABC.
Editor's Note: None.