Sterling Entertainment Group

Background : Not to be confused with Sterling Home Entertainment, Sterling Entertainment Group was the successor to United American Video Corporation. It was created in the late 1990s when UAV changed its name. In 2002, Sterling was sold to a private firm, which lost control of Sterling in 2006. As a result, the company was shut down.

1st Logo (1998-2003)

Nicknames : "Black Sunrise"

Logo : First, we see a giant metal-backed sunrise-like shape coated with black somersault into view. The background is black at first, until a light blue sheet of metal flips into the background and slides into place, engulfing the screen to better stand-out the black logo. As all that happens, the words

STERLING ENTERTAINMENT GROUP slides out from both sides of the screen at the bottom in a bold serif font with "STERLING" larger than the rest of the words.

FX/SFX/Cheesy Factor : Outdated CGI animation.

Music/Sounds : The 1989 UAV whoosh. Otherwise, none.

Availability : Rare. Seen on releases distributed by the company from the era.

Scare Factor :
 * Version with Audio: Medium to high, due to the presence of the UAV whoosh, along with the animation.
 * Version without Audio: Low.

2nd Logo (2003-2006)

Logo : On a blue background, the same "STERLING" text from the previous logo, in white, zooms out letter-by-letter. The "sunrise", also in white, pans up, causing the optical flash of light to appear. It dims for a few seconds. After that, they fade out.

FX/SFX : The words and sunrise forming, the flash.

Cheesy Factor : Even cheaper than the previous logo. The words zooming out and the sunrise panning up look like a stock video effect you can use in Windows Movie Maker.

Music/Sounds : Whooshing when the words form, a growling whoosh and a cymbal crash when the sunrise pans up.

Availability : Same as the last logo. An example is Barclay's Big Adventure.

Scare Factor : Low to medium, due to the whooshes coming up all of a sudden.