PBS/Summary

Background
PBS replaced NET, a former major educational and public TV network, founded in early 1952 and incorporated in November of that year. Among their original affiliates were WETA Washington D.C., WNET New York, KCET Los Angeles, WGBH Boston, WQED Pittsburgh, KLRN San Antonio, KLRU Austin, Maryland Public Television, The Agency for Instructional Technology, Mississippi ETV, KTCA Minneapolis/St. Paul, KPBS in San Diego,and various others. Originating from The Educational Television and Radio Center from 1952-1959, and later The National Educational Television and Radio Center from 1959 to 1962, when the radio portion was dropped.

1st logo
(August 30, 1970-October 3, 1971)

Nicknames : "The Text", "The Text of Boredom", "Multi-Colored/Tri-Colored Text", "The World's Most Generic Logo"

Logo : Just a black background with the words:  PUBLIC   BROADCASTING    SERVICE  stacked on top of each other.

Effects : None.

Cheesy Factor : This logo is too plain. It was probably a placeholder for the next logo.

Music/Sounds : None, or the opening theme. At the end of each program with this logo, MacDonald Carey, says, "This is PBS, the Public Broadcasting Service."

Availability : Extremely rare. It was used concurrently with the NET logo from 1970 to 1971 mid-season as a placeholder logo and then quickly replaced with the 2nd logo. Though PBS officially went on the air on October 5, 1970, the logo itself actually debuted just over a month earlier, on the Grateful Dead concert program Calebration. It also appeared on the initial broadcasts of the NET Fanfare episode "Go Ride the Music", featuring Jefferson Airplane and Quicksilver Messenger Service, as well as the fourth season of Mister Rogers' Neighborhood, the second season of Sesame Street, some of the earliest known extant episodes of WNET's Soul!, and the first Masterpiece Theatre serials from The First Churchills to Pere Goriot. If you know of any available program that has this logo, feel free to bring it to our attention here.

Scare Factor : Low. Though not widely seen, the announcer might get to some, or else this logo may cause possible boredom. But it would somewhat change with the second logo...

2nd Logo
(October 3, 1971-September 30, 1984)

Nicknames : "PBS P-Head", "The Tri-Colored Everyman P-Heads", "The Tri-Colored PBS Logo", "The Tri-Heads from/of Hell/Doom"

Logo : On a black background, an abstract-cut blue P zooms out to upper-mid screen. The "P" turns into a "P-shaped" head, facing left, with the text "PUBLIC" below this and all of the other text are set in ITC Avant Garde Gothic, and both move to the left of the screen. An abstract-cut orange B appears to the right of the P-Head, and two black dots appear in the B, the latter dot coinciding with the text "BROADCASTING" appearing below the "PUBLIC". An abstract-cut green S appears to the right of the B and black dots appear twice as well, the latter dot coinciding with the text "SERVICE" appearing below the "BROADCASTING". The final text stack reads:

P B S  PUBLIC BROADCASTING SERVICE

Trivia : This logo was designed by Herb Lubalin, also responsible for the aforementioned Avant Garde Gothic. At first, they wanted it to be "PBS" with stars on it, then the letters "PBS" with a star-shaped vortex next to it and finally, a falcon with a "PBS"-shaped neck. They also used the colors red, white, blue, gold, teal & shocking pink in the original ideas, but they didn't look quite right. They even thought of making the "PBS" logo you see above in the same color scheme as the Star-Spangled Banner at first when they showed this idea to them (some of the logos mentioned make appearances in a late 1980s PBS promo using Lionel Richie's Say You, Say Me as its jingle.) there is even a documentary about this logo's creation seen here ☀https://www.youtube.com/watch?v=w6U5RS0Xp3s. the logo was also parodied in the Family Guy S2 episode "The Son Also Draws", where it is already formed and is still, not to mention it is in B&W and is crudely drawn and the P-Head is facing the opposite direction.

Variants :
 * On the April 19, 1977 broadcast of The MacNeil/Lehrer Report, half the logo is chyroned over footage of the studio where the show was taped at the time; said footage cuts away almost immediately after the S pops up.
 * A special variant of this was used on a S8 Saturday Night Live episode hosted by Robert Blake that aired on November 13, 1982, right before a spoof of a PBS commercial. Here, the words "PUBLIC BROADCASTING SERVICE" are removed, the P-Head is green, the "B" is red, and the "S" is blue.
 * On We Interrupt This Week, a short lived game show produced for PBS by WNET in 1978, a special variant was used. Here, the logo plays as usual, but instead of the logo's music a choir is heard singing "Happy Birthday to You!".
 * Mouth Music has an a capella version of the logo's music.
 * During breaks between two-hour programs such as the Dance in America episode "The Tempest", the logo is still.

Effects : The Scanimated P-Heads' animations.

Cheesy Factor : Really choppy limited animation.

Music/Sounds :
 * A telephone-like Moog synthesizer scale descending rapidly, followed by 5 Moog synthesizer tones as the black dots appear.
 * Sometimes, it's silent.
 * The intermission variant has an announcer (different than the previous logo) that says "This is PBS, the Public Broadcasting Service".

Availability : Uncommon. Due to replacement with newer logos and newer shows, it was rare to nearly-extinct in recent years. However, DVD releases have made it easier to find. The logo can be found on the DVD sets The Best of the Electric Company and Sesame Street: Old School. This logo can also be seen on the DVD of Zoom: Back to the 70s .In the latter case, this logo even replaces the NET and 1970 PBS logos on the respective episodes! Additionally, it can be found on episodes 1271, 1300, 1309, and 1324 of Mister Rogers' Neighborhood, available for download or burn-on-demand at Amazon.com, and also plasters the NET logo at the end of the 1988 PBS Video release of the episode "Death of a Goldfish". The U.S.A. Home Video/International Video Entertainment release of the Hollywood Television Theatre episode "The Andersonville Trial" also has this, as do the VHS and DVD of The Scarlet Letter and a DVD for KERA's coverage of the 1981 Van Cliburn International Piano Competition. The silent variant can be found on Warner Home Video's release of the Dance in America episode "Tribute to Nijinsky", featuring Rudolf Nureyev and the Joffrey Ballet. A surprising find of this logo was seen on an episode (circa 1999-2000) of Saturday Night Live hosted by Freddie Prinze Jr., in which it opened a spoof of Charlie Rose. This was very surprising, considering past sketches spoofing PBS shows have used more recent PBS logos. Two other sightings of this logo include KETC's 50th anniversary special and WTVS' analog-to-digital sign-off (although in the latter, only the last part of the logo plays, (the part where dots appear in the S with "SERVICE" appearing below) before cutting to WTVS' program intro tag from the 1970s, both with generic piano music played over the logos). The anniversary specials for KPTS and KVIE also had this logo, but, the logo just "pops" up one letter at a time in KPTS' 40th anniversary special, while a still logo can be seen in KVIE's 50th anniversary special. It first appeared on Jude the Obscure, broadcast as part of Masterpiece Theatre between October 3 and November 7, 1971. Was seen on 1981-1984 episodes of MotorWeek. This logo was also used on 1976-1984 episodes of Austin City Limits.

Scare Factor : Medium bordering on high. The creepy Moog synthesizer music and primitive animation are certain to unnerve more than a few unsuspecting viewers, especially if viewed in a completely darkened room or succeeding credits with a black background. The We Interrupt This Week variant is high to nightmare. The choir singing loudly will creep out a lot, especially if you were hoping to see the original version. The Mouth Music variant is low to medium and intended to be funny.

3rd Logo
(September 30, 1984-October 1, 1989)

Nicknames : "Split Profile", "The Everyman/Everyperson P", "PBS P-Head II"

Logo : On a black background, a blue P-head appears on the upper-mid screen, facing backwards. A piece comes out to the right and settles itself about half an inch away. The text "PBS" appears below in a slab serif font, which was designed specifically for PBS called "ITC Lubalin Graph Bold".

Trivia : Obviously using the "P" in the previous logo as a basis, this logo and the accompanying slab serif font was designed by Chermayeff & Geismar, a firm also responsible for the Screen Gems "S" and the 1986 NBC peacock. The company also animated this logo.

Variants :
 * On the series premiere of Square One TV, after the logo forms, the P-head and letters multiply off into the distance, with voice-overs singing "and on...and on...and on..." (taken from a song from the episode) until it fades.
 * On one Saturday Night Live sketch from the '80s, which parodies a PBS show, a still 3D-rendered variant was used. This variant was created by SNL and was not actually used by PBS itself.
 * There is also a still version.
 * A version exists with the PBS text in yellow.

Effects : The P-head appearing and stretching. Simple, but effective animation.

Music/Sounds : A majestic piano chord, followed by six string pizzicato tones, and then a softer version of the piano chord.

Music/Sounds Variant : On the first episode of Square One The regular music plays then some people sing a song with these lyrics : And on and on" the variant is here ☀https://www.youtube.com/watch?v=eTLuDFqY6-0

Availability : Was seen on 1984-1989 episodes of MotorWeek. Can also be found on early PBS Home Video releases from the '80s; just look for a banner with the P Head on the left and "PBS VIDEO" filling the entire rest of the banner. It allegedly made its first appearance on the Nature episode "Krakatoa: The Day That Shook the World", broadcast on September 30, 1984, This logo can be used on 1985-1989 episodes of Austin City Limits and replaced the previous logo entirely on new programming the day after. The parody 3D variant can be seen on Saturday Night Live: The Best of Phil Hartman on VHS and DVD. This logo was also used on the first season of The New Yankee Workshop. It made a surprise appearance on Milwaukee Public TV's 50th anniversary special. This is surprisingly easy to find on Time-Life Video tapes of Nature, most often with the 1987 WNET logo at the start, and it has also appeared on the 1995 PBS Video reissue of Pyramid, part of a series of architectural documentaries hosted by David Macaulay, even though earlier installments had this (and the earlier logo, in the case of Castle) plastered with the 1992 logo in the same reissue of the series. In an oddity, recent prints of the 1976 miniseries The Adams Chronicles end with both this and the 2006 WNET logo.

Scare Factor : Minimal. The music is fairly dramatic and the logo does not give much warning to its appearance, so some may be startled by it, but it's much tamer than the previous logo because of the use of acoustic instruments instead of synths. Additionally, the vocals "And on... And on...." variant may surprise you.

4th Logo
(October 2, 1989-July 31, 1993)

Nicknames : "3D Glass", "Transparent Blue P-Head", "Merging Glass P-Head", "PBS P-Head III"

Logo : On a black background, a side-facing transparent dark blue P-head folds to the right, leaving behind a residue trail of "P-Heads". The residue trail fades into the PBS logo from before, which settles itself in the center of the screen, occupying almost all of it. Several multi-colored lines wipe across the bottom of the screen, leaving the text "PBS" in the same font as before to the bottom left.

Trivia : Eagle-eyed viewers will notice that the residue trail has a total of seven P-Heads, including the initial P-Head.

Variants :
 * In an alternate version of the ident, the "P-head" appears just by fading in with the "PBS" text. No lines streak across the screen; therefore it is a still version of the ident. The same music, as in the ident's original version, is used. Once again, the announcer says "This is PBS".
 * There is a 1990 Just Watch Us Now ident where we zoom out of the P-Head made of glass with light rays coming out of the P-Head's eye. Then the words "TV WORTH WATCHING" zooms out, and goes to the bottom left. The rest of the animation proceeds to this logo starting with lines wiping the word "PBS".
 * A silent version was used on VHS releases of Barney & Friends season 1 episodes. This version also appeared one time on Mister Rogers' Neighborhood "No & Yes #1541".
 * There is another version of the ident that fades in (with a little bit of print scratchiness) with the announcer saying, "This is PBS, the Public Broadcasting Service."

Effects : The P-head folding, the lines wiping. Great animation for its time.

Music/Sounds : A bell/string tune, followed by an announcer saying "This is PBS".

Availability : Rare. As with other vintage PBS logos, the chance of showing up on TV now is almost nothing, but some PBS Home Video releases from the era at libraries may have it. Just look for a square in the top-left corner of the front of the box with "PBS VIDEO" below a P-head. It also appears plastered over the 1971 logo on episodes 1176, 1177, 1179, 1180, 1261, 1281, 1384, and 1389 of Mister Rogers' Neighborhood, available for download or burn-on-demand at Amazon.com. This may plaster earlier PBS logos on Time-Life Video releases of Nature, including "Forest in the Sea" (which preserves its original WNET logo). For its last year, it was used in tandem with the next logo, This logo was used on 1989-1993 episodes of MotorWeek. Was used on 1990-1993 episodes of Austin City Limits, and appeared on Healing and the Mind with Bill Moyers, The American Experience, most 24th season episodes of Sesame Street, some 11th season episodes of Nature, all 20th season episodes of Nova, Lamb Chop's Play-Along, Where in the World is Carmen Sandiego?, and many early-to-mid-'90s reruns of Mister Rogers' Neighborhood.

Scare Factor : Minimal to Medium. The dark vibe of the logo may get to some, but the music and animation are cleaner this time.

5th Logo (November 22, 1992-September 1, 1996)

Public Broadcasting Service "Orange CGI P-Heads" (1993) - CLG Wiki

Nicknames: "Orange CGI P-Head", "Glass P-Head", "Pink P-Heads", "PBS P-Head IV", "Pink PBS Logo"

Logo: In a pink/orange lighted environment, several transparent ellipses revealing people faces appear and disappear one at a time. Then we zoom out through a circle, which turns out to be the eye in the PBS P-Head standing on a floor, made from glass. To the left of the P-Head, the text "PBS" rotates to face the screen.

Trivia: •This is a live-action logo, captured on 35mm film. The people faces were captured on October 19, 1992; the actual logo was filmed two days later. The logo was designed by Telezign. •Much like HBO and their famed "In Space" opening, this logo also had its own mini-documentary detailing the making of it. You can watch it here.

FX/SFX: The animation, the zoom out, the letters turning.

Cheesy Factor: The zoom-out and animation look sped up. Otherwise, it looks nice (contrary to its first nickname, it was not computer animated, it was created on film with models; the P-Heads were frosted glass and the "PBS" text was rotated with rostrums) in fact you can see a documentary about this logo's creation here ☀https://www.youtube.com/watch?v=Q7iNg1dRqQI.

Music/Sounds/Voice-over: A funky piano and choir boogie tune, followed by an announcer (Chris Murney) who says "This is PBS." The music was composed by Peter Fish, who has also done music for CBS News.

Music/Sounds/Voice-over Variant: There is a rare variant of this logos that exists without the voice-over.

Availability: Uncommon. Again, it has fleeting appearances on PBS today, but your best bet to find it is '90s PBS Home Video tapes at your local library, including the Turner releases of The Dinosaurs and Ken Burns' Baseball. It's also preserved on episodes of The MacNeil/Lehrer NewsHour on DVD. Was seen on 1992-1996 episodes of MotorWeek. It allegedly first appeared on The Dinosaurs: The Monsters Emerge, broadcast on November 22, 1992. This logo was also used on 1994-1996 episodes of Austin City Limits. The scope of programs on which this logo appeared was widened by March 1993; until then, the only other known program where this logo had appeared was Charlie Rose. In the mid-'90s, it became the chief means of logo plastering for PBS, appearing on newer prints of Castle, Cathedral, Eyes on the Prize, How Difficult Can This Be?, and Nature, among other programs. For its first year, it was used in tandem with the previous logo, appearing on some episodes of Nature (starting in its 11th season), Sesame Street (particularly late in the 24th season), and Mister Rogers' Neighborhood (mainly episodes that premiered in 1993 as well as some mid-'90s reruns of older programs) as well as all third-season episodes of Shining Time Station, 1993 episodes of Newton's Apple, and the earliest nationally-broadcast episodes of Charlie Rose, among others.

Scare Factor: Minimal. The weird music and fast pace of the logo might catch some off guard, but otherwise it's harmless.

6th Logo (September 2, 1996-November 1, 1998)

NET/PBS - CLG Wiki

Nicknames: "The PBS Windows III", "CGI Window", "PBS P-Head V", "CGI Window, Globe and Telescope"

Logo: On a black background, a CGI window appears with a birds-eye view of the earth, a plastic globe spinning on the top right and a telescope rotating on the bottom left. The pear-colored PBS P-Head with the split colored light blue appears in front of the window and grows smaller as the window grows bigger. As the two meet each other, the window disappears. Inside the P-Head are transparent images of two globes, a feather and a telescope. The P-Head takes it's place in the top center of the screen and turns to light blue and aquamarine as the text "PBS" fades in below them.

FX/SFX: The CGI effects.

Music/Sounds/Voice-over: A new age tune with guitars and flutes, followed by a female announcer (Lauren Bacall) who says "This is PBS."

Music/Sounds/Voice-over Variant: On some shows, Lauren Bacall says "You are watching PBS."

Availability: Was seen on 1996-1998 episodes of MotorWeek. This logo was also used on 1997-1998 episodes of Austin City Limits, and 1997-1998 episodes of Antiques Roadshow. It appears on TV sometimes, but PBS Home Video tapes at the library are an easier way to find it.

Scare Factor: Minimal to Low. It might surprise you the first time you see it, but it's harmless and interesting to see neat stuff in the P-head.

7th Logo (November 2, 1998-September 1, 2002) NET/PBS - CLG WikiNET/PBS - CLG WikiNET/PBS - CLG WikiNET/PBS - CLG WikiNET/PBS - CLG Wiki Public Broadcasting Service - CLG WikiPublic Broadcasting Service - CLG WikiNET/PBS - CLG Wiki NET/PBS - CLG Wiki

Nickname: "Circle P-Heads", "PBS P-Head VI", "Circle PBS P-Head"

Logo: On a computer-generated sky background, a person standing to the left covers his or her head with a black circle with the PBS P-Head on it in white. Acrobats jump from all directions off the circle. The text "PBS" appears to the right, with the URL www.pbs.org appearing below it.This is the last logo that used the words "This Is PBS". Also, throughout the ident, different things happen in the background: On all ten variants, there are tiny superimposed silhouettes of people flying in a circle behind the acrobats. On three out of ten of the variants, there are silhouettes of big wands briefly flying down behind the PBS text. And on the rest, there are silhouettes of people tip-toeing in an oval (a circle on the widescreen version) around the person.

Trivia: This logo was designed at Publicis & Hal Riney and animated at Lee Hunt Associates ( Lee Hunt Associates also animated the 1999 PBS Kids logo and the 1997 Game Show Network indent).

Variants: Each time you see this logo, different people are holding the circle with the P-head on it, and the acrobats doing different kinds of tricks around the P-head circle. Here's a list of the men and women you see (that also includes the tricks the acrobats do) : • Man in gold shirt; female acrobats with orange do a backflip. • Man in blue shirt; same acrobats from 1st variant. • Woman in blue shirt; male acrobats with yellow shirts do a "side spin". (A widescreen version was used in 2001.) • Woman in deep red shirt; male acrobats with Prussian blue shirts curl into a ball and spin around. • Man in orange-tan shirt; same acrobats from 3rd variant. • Older woman (Lauren Bacall herself) in red shirt; same acrobats from 4th variant. • Woman in folly shirt; same acrobats from 4th variant. • Man in dark blue shirt; same acrobats from 1st variant. • Woman in red shirt; same acrobats from 3rd variant.

FX/SFX: The computer effects used to shrink the acrobats and superimpose them around the circle.

Music/Sounds/Voice-over: A 3-note flute fanfare, then a new age percussion/choir tune, followed by the female announcer from the previous logo (Lauren Bacall) who says "This is PBS." If you listen carefully, you can also hear a trombone and strings in the background as well.

Availability: Rare. This logo can usually be found on reruns and some PBS Home Video tapes (mainly the ones that use the Warner Home Video logo instead of the PBS Home Video logo) such as An Ice Cream Show. It is also preserved on '98-'02 episodes of Scientific American Frontiers on the Chedd-Angier website.

Scare Factor: None.

8th Logo (2000)

PBS (2000)

Logo: TBA.

FX/SFX: TBA.

Music/Sounds/Voice-over: TBA.

Availability: TBA.

Scare Factor: TBA.

9th Logo (September 2, 2002-September 27, 2009) NET/PBS - CLG WikiNET/PBS - CLG WikiNET/PBS - CLG WikiPBS (2003)NET/PBS - CLG WikiPublic Broadcasting Service - CLG WikiPublic Broadcasting Service - CLG WikiPublic Broadcasting Service - CLG WikiNET/PBS - CLG WikiBe More PBS Logos - CLG Wiki

Nicknames: “Be More”, “We Are PBS”, “I am PBS”, "PBS P-Head VIII", "Circle PBS P-Head III"

Logo: We see a letterboxed clip show of live-action footage, filmed on a large set with hardwood floor and a background of shaggy raw sienna-colored curtains. Culturally and generationally diverse people are employed in the variants, each giving different performances on-camera. As the last clip plays, we see the “Circle P-Head” logo animating with the word "PBS" on the right and the slogan “Be more” on the left. The text has been modified a bit after the past 18 years. Throughout the bumper, a bug for the URL pbs.org is seen in the lower left corner.

Variants: Here are some of the variations that have been seen of late, with a list of the clips in each variant in chronological order: • Young People: A teenage girl presses her hands on her boyfriend’s cheeks and gives him a kiss; a mother plays with her baby’s feet; a dad and his little boy are holding guitars; mom and daughter are side by side; a mom runs pulling a red wagon holding her two little girls (Edie Mirman: “We are PBS”). • Standard Variant: A woman untangles her hair; a teenager dances; a baby walks. ("We are PBS"). • A man sits with a pile of books; a young man smiling; a close-up of a smiling young woman's head; a close-up of of the previous man smiling. ("We are PBS"). • Performers: A man sits on a stool holding a guitar; a dressy man plays his trumpet; a teenage boy is "bopping" to his headphones; a young dancer spins in her dress; an elderly man takes a bow (David Kaye: “We are PBS”). • Activities: A man sits with a pile of books, a woman takes a picture of flowers with her camera; a young man in a wheelchair; catches a soccer ball; a man plays with his dog; a young woman hula-hoops. • Flowers: A close-up of a smiling woman’s head; then we see her holding a large bouquet of flowers, a close-up of the flowers, and finally a close-up of the woman holding the flowers (Helen Mirren: “I am PBS". The music is given a “Baroque” arrangement). • Daddy and Son: A dad and his little boy are holding guitars; a close-up of them playing; and the dad and son on a playground swing (Kyle Eastwood): “We are PBS.” The music is arranged as horn-spiked guitar-rock). • Mother and Daughter: A mother and her teenage daughter are seen spinning and dancing; a close-up shot of the daughter kissing her mom; and the two hug (Edie Mirman: "We are PBS." The music used in later versions of this variant is played in a soft guitar melody). • Generations: A mother holds her baby; an old man smiling; a young man takes off his cowboy hat. (Edie Mirman: “We are PBS.”) • Cowboy Hat: The young man from the "Generations" variant is dancing with his cowboy hat; a close-up of him wearing it; and finally he briefly tosses it at the camera and giggles (David Kaye: "I'm PBS." A groovy country-style version of the music is played on a bass). • Basketball: We see a facial close-up of the man in a wheelchair from "Activities"; he plays with his basketball; then we see him on the left smiling ("I am PBS." A funky hip-hop version of the music is used.) • Young Woman: This variant features the same dancing woman from "Performers". First, we see her riding on a scooter, then smiling at the camera wearing a picture hat, and finally we see her spinning in her dress as she does in the "Performers" variant, but closer to the right of the screen so we see the logo animating ("I am PBS"). • There is also a version of the logo that has no live-action footage. A burst of light comes in from either side of the screen, and we see an outline of the "P-head" logo (in a style similar to the 1984 logo). Other lighting effects occur, and at the end the circle "P-Head" logo animates, with "PBS" on its right side and "Be more" on its left. There is no voice-over.  • On Carrier, the voice-over says “This show will return in a moment over most of these local stations. We are PBS.” • There was another version with a voice-over saying "This PBS show will return in a moment". • There was another version with a voice-over saying "The following PBS show is closed captioned". • There was another version with a voice-over saying "PBS will return in a moment". • There's also a version that appeared on Frontline. On the same background as the CPB logo of the time but darker, we see the words "Perspective. Analysis. Understanding." in white slowly zoom in and shine. Then the words "dissolve" away and the Be More PBS logo animates. In the background throughout the ident is a wallpaper-like array of transparent copies of the words seen earlier. The music is arranged in a beautiful piano solo ending in a dramatic string cadence and a male announcer (Bob Hilton) saying "This is PBS."

FX/SFX: Mostly live action, except for the logo animating at the end.

Music/Sounds/Voice-over: A majestic orchestral tune. The same tune is always used, but is rearranged for some variants and has a different voice-over (see above for examples).

Availability: Still common. Can be found on reruns of older PBS programming.

Scare Factor: None. You might get caught off guard depending on the music, though they are soothing.

10th Logo (September 28, 2009- ) PBS (2009)Public Broadcasting Service - CLG WikiPublic Broadcasting Service - CLG WikiPublic Broadcasting Service - CLG WikiPBS - 2009Public Broadcasting Service - CLG WikiPublic Broadcasting Service - CLG WikiPublic Broadcasting Service - CLG WikiPublic Broadcasting Service - CLG WikiPublic Broadcasting Service - CLG WikiPublic Broadcasting Service - CLG Wiki

Nicknames: "Be More II", "Be More, PBS", "PBS P-Head IX", "Circle PBS P-Head IV"

Logo: We see a video of a person or people having activities. Suddenly, the PBS logo appears with "Be More" on the left and "PBS" on the right. The word "PBS" then changes to the URL "pbs.org". A voice-over says "Be More, PBS." as the logo animates.

Variants: • A man is walking in a street when he encounters a gigantic exotic Pine Green object that looks like a Rubik's-Cube slanted on it's corner, which twirls around quite to the man's amusement. The music is played on percussion, electric piano and celesta. • An Ecru-clad woman and her son are in a mall. The kid looks through an astronaut helmet. The music is played on an electric piano. • A boy in a forest-green jacket is walking in a shallow lake with his doodling pad. The music is played on a harp and concertina. • A family is looking through a telescope at the stars in the sky. The music is played on a piano and cellos. • Calvin Keys is playing the tune on his guitar while someone films it on camcorder. • A man and his grandson are looking at old pictures of their African ancestors in a scrapbook. The music is played on drums, piano, and electric guitar. • A symphony orchestra performs the tune. The camera sees the violin, bass clarinet, marimba, cymbal and tuba. • Sometimes, there is no live action footage; instead the logo is placed on a custom background with bubbles. The background is used in four different colors: blue, green, amber, and magenta. On some shows, an announcer says, "You are watching PBS". The music is orchestrated in either a dreamy tune or with the standard strings-and-keyboard arrangement.

•A variant appears on episodes of Masterpiece. Clips from episodes of the anthology series are shown over the custom background before the PBS logo appears as usual. The voiceover says, "Masterpiece, only on PBS." The music is played on strings and keyboards.

FX/SFX: Same as the 8th logo.

Music/Sounds/Voice-over: A 5-note tune, created by music company Expansion Team. Like the eighth logo, the same tune is always used, but is rearranged for some variants and has a different voice-over.

Availability: Currently in use on most PBS first-run shows. The variants are used randomly.

Scare Factor: Same as the 9th logo.