Affirm Films

Logo descriptions by Shadeed A. Kelly and CuriousGeorge60

Logo captures by EnormousRat and CuriousGeorge60

Editions by CuriosGeorge60 and IceCrusher18

Background: Affirm Films was formed in 2008 by Sony Pictures Entertainment for the handling of gospel and inspirational films in theaters and through ancillary markets. Before then, inspirational films were handled by Columbia Pictures or any other Sony label, the last of them being 2007's Facing the Giants, released by Destination Films and Samuel Goldwyn Films.

1st Logo
(September 26, 2008)

Nickname: "The Heavenly Sky"

Logo: On a black background, there is a white wide rectangle in the center. Inside it has "AFFIRM" in Arial Black with a blue sky with white clouds inside the word. Next to the word is "FILMS" in Times New Roman in black. Below has the byline "A Sony Pictures Entertainment Company" in the color and font as "FILMS".

FX/SFX: The simple fade in and fade out of the logo.

Music/Sounds: None.

Availability: Only seen on Fireproof.

2nd Logo
(2009-present)

Nickname: "The Heavenly Sky II"

Logo: We see the screen full of clouds, which later then clear out to reveal the cloud background from the 1993 Columbia Pictures logo with the heavenly lights shining around it. Then, the words "AFFIRM FILMS" in the same font as before and in cut-out, zoom out leaving the background inside the text. As the logo settles, the logo changes into its similar style from before, except it's in CGI and the lights fade out. The byline, "A Sony Pictures Entertainment Company" appears under "FILMS".

Bylines:
 * 2009-2014: "A Sony Pictures Entertainment Company" in Times New Roman.
 * 2014-2015?: "A Sony Company" in the same font as the previous byline.
 * 2015-present: "A Sony Company" in Arial Black, centered underneath the logo.

Variants:
 * On trailers for its releases, the logo is still.
 * Starting with the release of All Saints, the Sony logo transition is used, just like other logos from other SPE film divisions.

FX/SFX: The clouds moving, the text zooming out.

Music/Sounds: A nice, relaxing music played by a guitar. On All Saints, we hear a majestic fanfare.

Availability: Appears on Affirm Films releases since 2009 such as The Grace Card, Faith Like Potatoes, and Courageous.