Infinifilm

(July 10, 2001-July 24, 2007)

 Nicknames : “Go Beyond the Movie"

 Logo : On a black background, a white light flashes, creating one white horizontal line and three blue curved lines. Each blue line waits a second before it appears. Then, they swirl into place as the line flips up to reveal it’s a stone square. Two filmstrips fly into place, forming the New Line logo. When everything is in place, the logo sends off a white flash, turning it completely blue. Underneath the logo, but not directly in the center, "NEW LINE HOME ENTERTAINMENT", which fades in just before the flash goes away, at which point, "infinifilm™", in two different fonts, fades in. Last, a blue laser sweeps out the words, "go beyond the movie.™..".

 FX/SFX : CGI.

 Music/Sounds : The famous New Line fanfare, with three “gunshots” as the lines appear, a synth sweep as the logo forms, another “gunshot” as the logo flashes, and then, one last synth sweep for the laser wiping in “go beyond the movie.™..".

 Availability : Seen on all DVDs released under this label, namely Thirteen Days, 15 Minutes, Blow, Final Destination 2, Elf, The Last Mimzy, Friday After Next, Rush Hour 2, Austin Powers in Goldmember, John Q, The Butterfly Effect, The Number 23, and the 2006 reissue of A Nightmare on Elm Street.