Blumhouse Productions

(2012- )

Background: Blumhouse Productions was founded in 2000 by Jason Blum. This studio produces micro and low-budget horror movies but has gone on to produce non-horror films. No logo was used until 2012.

Nicknames : "The Paranormal Activity Logo", "Blumhouse BH", "Blumhouse House"

Logo : We start the logo by a wooden floor. Then we rise up and see a chair floating along with a door open to reveal a green light. As the camera turns, the door slams shut, we see a floating book, then a little girl bearing a striking resemblance to the girl from The Grudge. Then we turn to the ceiling when it starts to crack.The crack stops by the lightbulb that's hanging from the ceiling. Along with that, the words "BLUMHOUSE PRODUCTIONS" fade in a green tint on the wall. Also, the H is in a house.

Trivia : The logo was made by Becker Design (now Filmograph). Also, this makes references to The Grudge and Paranormal Activity.

Variants :*On some films, "BLUMHOUSE" has been replaced with BH inside a house.
 * On Insidious: Chapter 2, the logo is smaller than usual.
 * On Best Night Ever, the BH variant is still.
 * On The Gallows, it is tinted in dark red.
 * There's a version of the logo seen on certain non-horror (i.e. action, comedy, and drama) films such as Stretch.
 * There is a television logo where it still, set aside another logo, and TELEVISION replaces PRODUCTIONS.
 * On Freaky, the girl Is holding a Knife with a bit of blood in her hand

FX/SFX : The "paranormal activity", cool animation.

Music/Sounds : A dramatic theme with a woman talking in a creepy tone. After that, the music ends. The non-horror version just has the sounds of a lightbulb.

Music/Sounds Variants:
 * Sometimes, it has the opening theme, the opening sound, or the opening song playing over it.

Availability : Current. Seen on films such as Sinister, Dark Skies, and The Purge. Strangely, this logo does not appear on any of the Paranormal Activity films, since there is no logo seen at the beginning (with the exception of Paranormal Activity: The Marked Ones).

Scare Factor :
 * Depending on how you feel about this logo, it can range from low to nightmare for the normal version. All the scary things happening can easily startle anyone. It's a cool logo however, especially for Paranormal Activity fans.
 * Nightmare for the The Gallows variant, due to the red color scheme.
 * None to minimal for the non-horror version. It's still a little ominous, but not nearly as much.
 * Medium, bordering onto high to nightmare for the Freaky variant; the girl holding a knife may catch some people off guard. but it's still intentional.