National Arts (India)

1st Logo (1953-1954)

Nicknames: "The Ominous Lamp", "Dark Lamp of Doom", "Closeup of the Flames", "Indian Lamp", "Gothic Lamp", "The Lamp Who's Near Thunder", "The Lamp Inside the Gaumont Daisy", "Telugu's Nightmare", "Scariest Indian Logo"

Logo: We see an ancient lamp inside a circular emblem (which looks like the 1908 Gaumont daisy) outline being illuminated by several lightning strikes. When there are no more lightning strikes, we see three flames over the lamp (turned up). After that, the camera moves down to show us a rectangle with "NATIONAL ARTS" written inside. Then, the camera zooms very slowly to the lamp.

Variant: There is a variant where the camera zooms out slowly from the lamp, this usually is seen at the end of the movie. In addition, this variant is shorter than the opening.

FX/SFX: The lightning, the flames of the lamp, and the camera moving and zooming, and the sky.

Cheesy Factor: There is little animation to speak of, and the singing seems rather anticlimactic. The logo also has a long runtime.

Music/Sounds: The sounds of thunder, a male singing in Telugu, with an ominous tanpura note held throughout, and sounds with a wind instrument.

Availability: Rare. Seen only on Pitchi Pullaiah. A print version of this logo appears on the poster of Todu Dongalu.

Scare Factor: 2nd Logo (1955-1970)
 * Opening variant: Nightmare. The lightning, the creepy male singing, the overall darkness of the logo, the zoom-in to the lamp, long length, and the dark wind instrument notes at the end makes this one of the most darkest and scariest Indian logos. Low to medium for those who don't find it as creepy as others would.
 * Closing variant: Low to medium. The background and the lamp are still there, but its tamer due to there being no thunder and the creepy music.

Logo: We see some sort of statue surrounded by flowers, with a couple candles on each side of it. The camera then zooms out to reveal two religiously-dressed women on a table around what appears to be food and a religiously dressed man waving another candle in front of the women three times before placing it down on the table to pray. The name of the company doesn't appear.

FX/SFX: All live action.

Music/Sounds: A male singing, and then speaking fast and a chorus of males speaking 3 times, and some bells ringing.

Availability: Seen on Jayasimha,Varakatnam,Panduranga Mahatyam,Kodalu Diddina Kapuramor Seetharama Kalyanam, among other films which can be found on YouTube.

Scare Factor: Low, bordering on medium, due to the darkness of the logo and the weird male singing may scare some people, especially if you don't like religious statues. However, this is tamer than the previous logo.