WXXI

1st Logo

(1982-2000)

Logo: We see the silver "WXXI" text, in the Tiffany Heavy BT font turning and zooming away from the viewer at a 90 degree angle, over a plain black background, shining all over the logo. The blue shade then fades in below as the logo flashes on screen, before going into the other part of the logo just described. Flashing stars reveal "ROCHESTER NEW YORK", in a cream color and in the same font, below the letters moving from left to right, a la Hanna-Barbera Home Video. "WXXI" then has jonquil on the bottom and pale blue on the letters, and finally, the whole logo shines.

Variant:


 * A more common short variant simply starts with the flashing stars.
 * A station ID exists. It has the WXXI logo and "WXXI TV ROCHESTER" under it. Both are centered in the bottom half and a triangle can be seen under the WXXI logo while a box encompasses the "WXXI TV ROCHESTER" text. There is no animation in this variant.

FX/SFX: The flashing stars and the flashing of the logo; impressive computer effects for the '80s!

Music/Sounds: Initially, the logo used a synthesized orchestral fanfare or a short synth tune. Later, the music changed to a fading-in synth-bass note, then a few synth-lute notes, then a calm synth-guitar tune in the beginning, followed by a few low-pitched dings, and then a descending synthesized xylophone sounder that repeats approximately three times. A re-orchestrated variant of the later music exists.

Music/Sounds Variant: The station ID has a dance remix of the regular music.


 * Sometimes uses generic 1993-1996 PBS music

Availability: Uncommon, bordering on rare; some shows that have this logo are Safe Haven, The White House Lectures, and Fins, Feathers, and Fur. Also seen on WXXI Reports, The Rochester I Know, and other programs on the American Archive for Public Broadcasting.

Editor's Note: This logo has some nice visuals for 1982 and it's understandable why this logo lasted until 2000!

2nd Logo

(1997-2002)

Logo: On a dark blue background with a blue spotlight, we see a tilted "XXI", in yellow zoom out. A glass W zooms out and turns around. A dark sphere slides in from the right and spins counterclockwise to reveal it is colored light violet. The W turns white and places itself onto the circle. "TV-Rochester" slides in below. The logo shines while the spotlight zooms in a little.

Variant: There are four known variants.


 * One has the beginning clipped off.
 * One has the end clipped off.
 * One is clipped off from both sides.
 * One is a prototype variant, featuring the "TV ROCHESTER" text in lowercase, and the first half removed.

FX/SFX: The letters zooming and the sliding.

Music/Sounds: A synthesized orchestral fanfare. For the prototype variant, a two-note piano and string tune.

Availability: Common. The original version is scarce. The shortened variants can be seen on shows from the American Archive for Public Broadcasting.

Editor's Note: None.

3rd Logo

(2002-October 29, 2006)

Logo: On a navy blue background, we see signals being emitted from the center. A yellow-orange circle and a white I slide in from opposite directions. When they bump into each other, the circle stops moving and the I goes the opposite direction, revealing two X's. A blue W fades into the circle. "TV | Rochester" fades in.

FX/SFX: The signals and the sliding.

Music/Sounds: A catchy rock tune.

Availability: Extinct. It was a Station ID, use in tandem with the previous logo.

Editor's Note: This logo reeks of cheese. The choppy animation and generic rock music don't go together that well.

4th Logo

(October 30, 2006-2007)

Logo: TBA

FX/SFX: TBA

Music/Sounds: A three-note piano tune. The long version with synth notes.

Availlabity: TBA

5th Logo

(2007-2010)

Logo: On a black background we see a WXXI logo zooms and then Rochester New York text faded in

FX/SFX: TBA

Music/Sounds: A guitar tune (similar to 1980's KUED logo music)

Availlabity: TBA

6th Logo

(2010-present)

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availlabity: TBA