Atari Interactive

1996
In 1996, Atari Corp launched the Atari interactive brand, which would be used for porting their Jaguar games to the PC. The label was later discontinued just after being founded, due to Atari's merger with JT Storage.

1999–2001
In 1999, Hasbro Interactive introduced a universal look for the Atari brand.

2002–2003
In June 2002, Infogrames introduced a new look for their Atari brand. The logo would normally be rotated 90 degrees clockwise from the right on packaging.

2003–2010
In May 2003, Infogrames licensed the Atari name from Atari Interactive and renamed all their subsidiaries under Atari branded names. Atari Interactive itself merged with Infogrames Interactive into a new Atari Interactive subsidiary.