HBO Max

2019 (pre-launch)
On July 9, 2019, WarnerMedia unveiled HBO Max as the name of its new streaming service. Anchored with and inspired by the legacy of HBO’s excellence and award-winning storytelling, the new service will be “Maximized” with an extensive collection of exclusive original programming (Max Originals) and the best-of-the-best from WarnerMedia’s enormous portfolio of beloved brands and libraries.

2020–present
This logo first debuted on their social media accounts on October 29, 2019. The service launched on May 27, 2020, replacing HBO Now in the United States.