CBS/Station IDs

1970–1971
"We've Got It All Together"

1971–1972
"Where the Good Times Are"

1972–1974
"Have We Got a Fall for You"

1973–1974
"The Best Is Right Here"

1974–1975
"See the Best... CBS"

1975–1976
"Catch the Brightest Stars"

1976–1977
"The Hot Ones"

1977–1978
"There's Something in the Air"

1978–1979
"Turn Us On We'll Turn You On"

1979–1980
"Looking Good"

1980–1981
"Looking Good Together"

1981–1982
"Reach for the Stars"

1982–1983
"Great Moments"

1983–1984
"We've Got the Touch" (version 1)

1984–1985
"We've Got the Touch" (version 2)

1985–1986
"We've Got the Touch" (version 3)

1986–1987
<p style="text-align: center;">"Share the Spirit"

1987–1988
<p style="text-align: center;">"CBSPIRIT"

1988–1989
<p style="text-align: center;">"Television You Can Feel"

1989–1990
<p style="text-align: center;">"Get Ready for CBS" (version 1)

1990–1991
<p style="text-align: center;">''"Get Ready for CBS!" (version 2)''

1991–1992
<p style="text-align: center;">"The Look of America is CBS"

1992
<p style="text-align: center;">"CBS Olympics" (Albertville 1992)

1992–1996
<p style="text-align: center;">"This is CBS"

1994
<p style="text-align: center;">"This is CBS at the Winter Olympics" (Lillehammer 1994)

1998
<p style="text-align: center;">"This is CBS at the Winter Olympics" (Nagano 1998)

1993–1994
<p style="text-align: center;">"It's All Right Here"

1994–1995
<p style="text-align: center;">"I am...CBS People"

1995–1996
<p style="text-align: center;">"You're on CBS"

1996–1997
<p style="text-align: center;">"Welcome Home"

1997-1998
<p style="text-align: center;">''"The Address is CBS: Welcome Home

1998–1999
<p style="text-align: center;">"Welcome home"

1999–2000
<p style="text-align: center;">"The Address is CBS"

2000–2002
<p style="text-align: center;">"It's All Here"

2002–2003
<p style="text-align: center;">"It's All Here"

2003–2004
<p style="text-align: center;">"It's All Here"

2004-2005
<p style="text-align: center;">"It's All Here"

2005-2006
<p style="text-align: center;">"Everybody's Watching CBS"

2006-2007
<p style="text-align: center;">"We Are CBS"

2007-2008
<p style="text-align: center;">"We Are CBS"

2008-2009
<p style="text-align: center;">''"We Are CBS"

2009–2010
<p style="text-align: center;">"Only CBS"

2010-2011
<p style="text-align: center;"> "Only CBS"

2011-2012
<p style="text-align: center;">"Only CBS"

2012-2013
<p style="text-align: center;">''"Only CBS"

2013-2018
<p style="text-align: center;">"Only CBS"

2018-2020
<p style="text-align: center;">(no official tagline)

2020-present
<p style="text-align: center;">"This is CBS"