CBS "In Color" ID's

(1966-1970s)


Nickname : "CBS in Color", "CBS Presents this Program in Color"

Logo : On a black background, we see a C dropping from the bottom of the screen. Then a B drops from the top of the screen, and then an S drops from the top of the screen. All the letters form "CBS" in its corporate font, and are all white. Afterward, a yellow CBS eye logo goes through "CBS", changing the letters from white to green for C, blue for B, and red for S, and the CBS eye logo appears next to "CBS".

Variant : There exists a black-and-white kinescoped version.

FX/SFX : Simple, but effective 2D animation.

Music/Sounds : A 3-note synth tune by Eric Siday (who also wrote the Screen Gems "S From Hell" music) as the letters drop, followed by synth warbling as the CBS eye spins through the letters, and finally a 3-note fanfare. An announcer will say (one of them is Hal Simms), "CBS presents this program in color!".

Availability : Extremely Rare. This logo has made a comeback when CBS started airing The Dick Van Dyke Show in color. Was also seen on The Beverly Hillbillies starting in Season 4, Gomer Pyle USMC starting in Season 2, and the first three seasons (1970-1973) of The Mary Tyler Moore Show. This was seen on programs from this era when they all went color. However, this made a comeback on The Price is Right and Kids Say the Darndest Things from 1997-2000. However, this logo can be found on Hogan's Heroes and The Carol Burnett Show on DVD.

Scare Factor : Medium, due to the rather creepy Eric Siday music and announcer. But this one does have its fans.