Reading Cinemas (United States/Australia/New Zealand)

Background: Reading Cinemas (/ˈrɛdɪŋ/ RED-ing) is a group of cinema chains operating in the United States, Australia and New Zealand under American parent company Reading International.

1st logo (United States)

(2010-)

Nicknames: "American Reading Cinemas", "Redding Cinemas", "Inside the Cinema"

Logo: TBA.

FX/SFX: Live action.

Cheesy Factor: The man pronounces the company as "Redding Cinemas", though it was probably intentional.

Music/Sounds: A rock tune with a male announcer.

Availability: Seen in Reading Cinemas in the US before the movie starts.

Scare Factor: None.

1st logo (Australian)

(2012?-)

Nicknames: "Australian Reading Cinemas", "Experience the Difference"

Logo: We see a purple explosion. Then, we pan towards it as we see a reddish-orange floor/wall. Then, as the camera moves away, it is revealed that the reddish-orange thing is part of the logo, especially when we see that same light draw the logo. Shortly after, the light becomes purplish-blue. Then, once the logo finishes drawing itself, it flashes as it turns white with some sparks flying out. Then, the text

E X P E R I E N C E  T H E   D I F F E R E N C E

zooms out quickly in these colours: blue, purple and red. The URL also fades in below as it does so.

FX/SFX: Nice CGI animation.

Music/Sounds: A majestic fanfare, with whooshes as the letters zoom out.

Music/Sounds variant: As of 2015, the music is slightly lower pitched.

Availability: Same as above, but in Australia.

Scare Factor: Medium. The lights and panning, followed by the flashing and text quickly zooming out is easily bound to scare some. It might also raise the factor to some since it was played in theatres. Otherwise, it's a well-animated logo and favourited by many.

1st logo (New Zealand)

TBA.