Carlton Screen Advertising (UK)

Background: This was the sucessor of Rank Screen Advertising, being bought by Carlton Television on 1996. The franchise was left out by Digital Cinema Media on 2012.

(1996-2012)

Nicknames: "A Star Named Carlton", "Carlton Star of Doom/Hell", "The Reason I Didn't Go To Any British Movie Theatre", "Flaming Rod", "OK, Am I Watching A Horror Movie All of a Sudden?", TBA.

Logo: We see a bunch of coals burning. An iron rod with a star-shaped brand on it plunges down onto the coals, and then we cut through numerous different shots of it. On the last one, the rod rises out of the coals, and we cut to a shot of it in the air, then it thrusts into the screen (surrounded by fire) after which the words "CARLTON Screen Advertising" fade in. The word "CARLTON" is the logo used from 1993-2002.

Variants: There was two closing versions, where the rod cools down. The other one had everything else except the logo fading out.

FX/SFX: A live action logo designed by Lambie-Nairn.

Cheesy Factor: Excessive and very busy effects, making the first ever appearance of the Carlton Star look more suspicious, questionable and surprising.

Music/Sounds: A bunch of sound effects of the iron crashing into things.

Availability: Extinct in cinemas. The only

Scare Factor:
 * Opening Variant: Medium to nightmare. Just you would have thinking of the in-your-face animation and the ominous soundtrack that this logo contains would not be suitable for any kind of people. Another fact it's just as scary as the Carlton Video logo, which was it too enough. It would raise by it's omniprescence in British cinemas, where it is even more suspenseful and loud than watching it on a small screen. Otherwise, it's low to medium if you're used to it or if you were actually expecting it.
 * Closing Variant: Medium to high. The logo design and flames can still be a problem, especially the fade-out on the other variant. But this is better than the opening variant.