Magpie Room Home Video (South Korea)

(1990s)

Nicknames : "Moonman/Mac Tonight's Lost Korean Cousin", "The Smiling Moon", "The 7 Up Theft", "7 Up in South Korea", The Smiling Moon from Hell

Logo : In a starfield, some stars shape a crescent moon with a smile, showing that said moon is glittery, while a group of bubbles come from the right of the screen. The camera later pans away from the moon. We then fade to a golden ring with leaves underneath, as a woman in a white dress comes from inside the ring. Then, a cartoon image of a boy on a green background with a smile, red hat, and thick eyebrows appears inside the golden ring. One Hangul text, which is in white, is shown above the ring, while orange Hangul text rises a bit from the extreme bottom.

FX/SFX : A combination of live-action models with 2D computer animation, which actually looks pretty decent for a Korean HV logo...

Cheesy Factor: ...until you realize that the scenes with the moon and the ring are stolen from a 1975 7 Up commercial entitled "Uncola", and the former has a black and white filter added to it.

Music/Sounds: A 3-note majestic fanfare (possibly stock, since it was used for a few other Korean logos)

Availability: Extremely rare. Likely seen on Korean tapes of children's content.

Scare Factor: Medium. The moon's ugly smile and it moving closer to the camera probably scared a few Korean children at the era, along with the slow fanfare and dark atmosphere; it does not help the fact that the final result shows a cartoon boy with thick eyebrows after what we have been through. However, it's lower either if you're used to it, or the fact that the boy is cute.