Atkinson Film-Arts (Canada)

1st Logo (April 22, 1983-February 20, 1989)

Atkinson Film-Arts (HQ)

Nicknames: "The Doily", "The Ugly Doily"

Logo: On a light-streaked navy blue background (looking somewhat identical to the purple-colored background for the Britt Allcroft logo), we see 2 blue shapes made up of fancy doily-like curving lines, zooming out together, and don't appear to be in focus. Then the text "aTKInson FILm-arTs" appears between the 2 shapes, which come into focus.

Variants:

An early still in-credit logo previously appeared on early-1980s TV specials onward, including the first 2 Care Bears specials and For Better or for Worse: The Bestest Present. The Raccoons specials and series have an in-credit text notice, only referring to animation production.

FX/SFX: The zoom out, the text appearing.

Music/Sounds: 5 synth tinks, then 4 synth flute notes and a synth choir sounder. On the first 5-part Teddy Ruxpin miniseries, there is no music.

Availability: Rare. Seen on The Adventures of Teddy Ruxpin.

Editor's Note: This logo has a somewhat ugly design; the text font doesn't aesthetically match up with how it's sandwiched between the curvings.

2nd Logo (1985-1990) Atkinson Film-Arts 1985

Nicknames: "The TV Set", "The Spiraling Books"

Logo: On a blue screen background, we see a boy and a girl in front of a TV set which is flashing. The camera zooms in on the TV screen in a Viacom V of Doom fashion as the kids slide to the left and right side of the screen. When the camera zooms up on the TV, we see a green background with a vortex of spiraling books (In order, yellow, blue, red, sky blue, tan, navy blue, tangerine, green, purple, and orange. There are also another red book and another yellow book, but are out of place of the spiral pattern, but it might've been intentional.) fading into the background, with a flash appearing with rainbow strips, making the whole screen flash once again with a book flying towards the screen and the Atkinson Film-Arts logo appears on the book in an angled view along with "CARTOON CLASSICS." The logo ends with the book opening and turning the pages beginning the show.

FX/SFX: The zoom in, the flash and the logo appearing in an angled view on the book.

Music/Sounds: A 12-note synth tune plays as the camera zooms in on the TV. The sound of a spiraling vortex plays with a fading in synth making the flash. A dreamy synth tune appears and echoes out as the book opens and its pages turn.

Availability: Rare. Seen on The Velveteen Rabbit (1985) and The Tin Soldier (1987) on VHS.

Editor's Note: Despite some choppy animation here and there, this is a very pleasant logo with a nice, dream-like atmosphere.