DreamWorks Animation SKG

Background
DreamWorks Animation is an independent American animation studio which primarily produces a series of critically and commercially successful computer animated films, including Shrek, Shark Tale, Madagascar, Over the Hedge, Bee Movie, Kung Fu Panda, Monsters vs. Aliens, How to Train Your Dragon, and MegaMind. It was formed by the merger of the feature animation division of DreamWorks SKG and Pacific Data Images (PDI). Originally formed under the banner of DreamWorks SKG, it was spun-off into a separate public company in 2004. Starting with Over the Hedge, their movies were distributed through Paramount Pictures (in turn owned by Viacom), who acquired the rest of DreamWorks SKG in February 2006. However, in August 2012, DreamWorks Animation signed a five-year distribution deal with 20th Century Fox, a subsidiary of 21st Century Fox Inc., which began after the release of Rise of the Guardians. DreamWorks Animation maintains two studios: the original DreamWorks feature animation studio in Glendale, California and the PDI studio in Redwood City, California. On August 22, 2016, DreamWorks Animation was acquired by Comcast, and became a unit of NBCUniversal.

==1st Logo (May 21, 2004-March 27, 2009)==

Nicknames: "Little Boy Fishing On the Moon II", "Fishing Boy II"

Logo: On a black space background, we see a full moon. The moon turns into a crescent-moon, via wipe effect, where it reveals the boy sitting on the moon. The boy then grabs the fishing rod from his pocket. He then swings the rod around the fuchsia clouds. The letters of "DREAMWORKS" zoom out in violet and spread one-by-one below the moon, then finally we see on a violet line "ANIMATION SKG". The end result looks like an enhanced version of the original DreamWorks logo.

Variant: In 2014, a special 20th anniversary variant was created. The logo starts as normal, but when the boy's fishing hook swings by the screen, it sweeps up letters that form the word "YEARS" which then settle underneath the moon. From there, the number "2" appears to the left of the moon (with the moon taking the place of the "0" to form the "20") and the words "OF DREAMS" and "AND LAUGHTER" fade in below "YEARS" in columns. The DreamWorks text then fades in above the "20". On the DreamWorks' anniversary brand campaign, copyright information appears underneath the logo.

Trivia: This was unveiled in the Super Bowl trailer for Monsters vs. Aliens.

FX/SFX: The zooming, the swinging of the fishing rod, and the spreading/arranging of the letters. Very nice CGI!

Music/Sounds: An extended version of the theme from the 1st logo. This theme debuted in Shrek Forever After. In other cases, the opening theme of the movie. On Shrek 3-D re-releases called The Ghost of Lord Farquaad, it has the end of the theme from the previous logo.

Availability: Common. Can be seen on the Super Bowl trailer of Monsters Vs. Aliens, How to Train Your Dragon, Shrek Forever After, Megamind, and Puss in Boots, among others. A still version can be seen at the end of the short Legend of the Bonenapper Dragon and on the TV special Kung Fu Panda Holiday. It also appears on Shrek's Thrilling Tales.

Scare Factor: Same as the previous logo.