Warner Bros. Family Entertainment

Background: Warner Bros. Family Entertainment was the family production arm of Warner Bros. Entertainment that was established in May 1993 under Time Warner Entertainment. It handles kids & family-oriented movies and TV shows, mostly animated, along with some live-action releases. However, after a string of box-office flops, the company scaled back their theatrical unit; their last theatrical release was 2009's Laura's Star and the Mysterious Dragon Nian. The company was still used to distribute kid-oriented TV programs and direct-to-videos until 2008. After 2009, family-oriented productions were moved back to the normal Warner Bros. Pictures and Warner Bros. Animation names (and later, Warner Animation Group), whereas direct-to-video productions moved to Warner Premiere.

==1st Logo (1989-1990)==

Nickname: "Happy Birthday Bugs!"

Logo: On a dodger blue/denim gradient background, we see the Warner Bros. Cartoons concentric circles logo. A gold MGM-like ribbon is below it, with a golden-colored WB shield in the center. Bugs Bunny pops out of the circles and the ribbon "shines" with the "WB" transforming into "50". In script below it, "Happy Birthday Bugs" is written out in gold. Bugs then munches on his carrot.

Trivia: This logo was used during Bugs Bunny's 50th anniversary.

FX/SFX: The shining ribbon, the scriptwriting, the fading of "WB" to "50" in the shield.

Music/Sounds: Just the sound of Bugs munching his carrot. However, on The Bugs Bunny & Tweety Show, the end theme plays over it, with no carrot-munching sound.

Availability: Could be seen on The Bugs Bunny & Tweety Show special Happy Birthday, Bugs!: 50 Looney Years and other WB specials and tapes during 1989 through 1990, including Second Sight and Joe Versus the Volcano. This logo was actually used on the Lethal Weapon 1990 VHS release in place of the standard WB shield logo! (some prints do have the standard shield logo). Also, on Young Einstein, this logo appears right after the home video logo. (And as WB was in the midst of the Time Warner merger at this time, this may explain the LW/YE edits and why this logo has no Warner Communications or Time Warner byline.)

Scare Factor: None. This logo is clean.

==2nd Logo (June 25, 1993-August 11, 2001)==

Nicknames: "WB Shield & Bugs Bunny II", "CGI WB Shield", "Bugs Bunny's Shield in the Sky II", "Bugs Bunny's CGI Shield in the Sky"

Logo: Nearly the same as the current Warner Bros. Pictures logo, the only differences are that the shield banner reads "FAMILY ENTERTAINMENT" instead of "WARNER BROS. PICTURES", and Bugs steps to the left from under the shield, doing the same pose and animation from the previous logo. The Warner byline fades in below.

Bylines: Variants:
 * March 20, 1998-2001: "A TIME WARNER ENTERTAINMENT COMPANY"
 * February 2001-2003: "An AOL Time Warner Company"
 * 2003-March 22, 2008: (Bylineless)
 * 2004-September 24, 2009: "A Time Warner Company"
 * Like the last logo, an abridged version is featured at the beginning of shows starting in 2001.
 * For a short period after AOL Time Warner was reverted back to Time Warner, the logo went without a byline.
 * The "75 Years" logo (see this page for more on the variant description from this era) is seen only on U.S. prints of A Rat's Tale, Quest for Camelot and Dennis the Menace Strikes Again, as well as the trailer for The King and I, but it's a lot like the regular logo. The difference is that the cloud background is darker and the text and the shield are in a brownish-gold color.
 * Another shortened version of this logo, this time starting with the shield zooming out, began usage from around 2001-2002 to 2008.
 * A version without Bugs Bunny also exists, but is mostly used as a corporate logo.

FX/SFX: Very nice CGI. Same with Bugs' animation.

Music/Sounds: Starts with the wind chime effect from the 75 Years logo of the era, then segues into a re-orchestrated version of the theme from the 2nd logo. The abridged logo uses the Animaniacs music from the 2nd logo.

Music/Sounds Variants:
 * On U.S. prints of A Rat's Tale and Quest for Camelot, the logo is completely silent.
 * Sometimes, when the long version is plastering the previous logo, there are no wind chimes at the start, followed by the 1993 music.
 * On the DVD and digital HD versions of The Looney, Looney, Looney Bugs Bunny Movie, the long version of this logo is seen, starting off silent, and then when the shield begins zooming out, the original opening music heard during the \\' logo plays underneath.

Availability: The long version doesn't pop up that often. It was last seen on The King and I, released on March 19, 1999, and was also unfortunately used to plaster the \\' logo on the DVD releases of The Bugs Bunny/Road Runner Movie (with wind chimes) and The Looney, Looney, Looney Bugs Bunny Movie, as well as to plaster the Paramount logo (and other former post-1972 Warner logos, including the previous logo) on Willy Wonka & the Chocolate Factory. After 1999, theatrical movies began using any of the current Warner-related logos. However, the short version was be seen frequently in front of various WB Animation shows such as What's New, Scooby-Doo? (and its spin-off Shaggy and Scooby-Doo Get a Clue!), Baby Looney Tunes, Xiaolin Showdown, The Batman, Loonatics Unleashed, Static Shock, and Tom and Jerry Tales among others. The short version starting with the shield zooming out can be seen on various Scooby-Doo, Looney Tunes, and Tom and Jerry DTV movies. From 2008-2012, the Warner Premiere logo replaced the Family Entertainment logo on the DTV movies, while Warner Bros. Animation has replaced the long-running WBFE logo with their own for the first time since 1991, although the direct-to-video movies Tom and Jerry Meet Sherlock Holmes (released on August 24, 2010), Tom and Jerry & The Wizard of Oz (released on August 23, 2011), Scooby-Doo! Legend of the Phantosaur (released on September 6, 2011) and Tom and Jerry: Robin Hood and His Merry Mouse (released on October 2, 2012), along with Blu-ray reissues of WBFE's back-catalog have the 1993 print logo on their back covers. The logo can be spotted on many European animated features released by Warner Bros., such as The Little Polar Bear and Laura's Star. Also seen on the trailers and TV spots for My Dog Skip, as well as the trailer for the 1999 VHS release of The Wizard of Oz (although the actual films respectively use the standard Warner Bros. Pictures and Metro-Goldwyn-Mayer logos instead).

Scare Factor: None, though it may be annoying to people who prefer the previous or older WB logos.