CBS National IDs

1st Logo

(1947-1953) Logo: We see the blocky letters "CBS" being shone upon by a spotlight against a dark BG.

FX/SFX: None.

Music/Sounds: None or the end theme of the show, which may be coupled by an announcer saying "This is CBS, the Columbia Broadcasting System".

Availability: This is long extinct.

Scare Factor: Low to medium, because of the dark theme.

2nd Logo

(1953-Late '50s) Nickname: "Eye in the Cloudy Sky"

Logo: We see the familiar CBS "Eyemark" against a cloudy sky. Inside the eye are the words "CBS TELEVISION NETWORK", with "CBS" in a tall font. Sometimes, a shutter in the center opens up to reveal the name.

FX/SFX: Just the shutter opening up.

Music/Sounds: None or the end theme of the show, which may be coupled by an announcer saying "This is the CBS television network.".

Availability: See 1st logo.

Scare Factor: Medium because of the cloudy sky, the dark theme, and the big eye staring at you.

3rd Logo (Late '50s) Logo: On a white background, we see the eye from the previous logo in blue. In the eye's pupil we see a red, green, and yellow color combination, as also inside we see the text "CBS TELEVISION" in a tall font.

FX/SFX: An announcer says, "This is the CBS Television Network."

Music/Sounds: The closing theme of the show. Sometimes, it's silent.

Variant: A black-and-white version exists.

Availability: Extinct.

Scare Factor: Minimal.

4th Logo

(Late '60s)

CBS ID (Late 1960's)

TBA

5th Logo

(1970-1971)

CBS ID (1970)

TBA

6th Logo

(1971-1972)

TBA

7th Logo

(1972-1973)

TBA

8th Logo

(1973-1974)

Easy on the Eye

TBA

9th Logo

(1974-1975)

CBS '74

TBA

10th Logo

(1975-1976)

CBS '75CBS ID (1975)

TBA

11th Logo

(1976-1977)

CBS National IDs - CLG WikiCBS ID (1976)

TBA

12th Logo

(1977-1978)

CBS '77

TBA

13th Logo

(1978-1979)

CBS '78

TBA

14th Logo

(1979-1980)

Looking Good

TBA

15th Logo

(1980-1981)

CBS '80Looking Good TogetherLooking Good 2

TBA

16th Logo

(1981-1982)

CBS '81CBS ID (1981)Reach for the Stars

TBA

17th Logo

(1982-1983)

Great Moments

TBA

18th Logo

(1983-1984)

We've Got the TouchWCAU '83

TBA

19th Logo

(1984-1985)

CBS '85We've Got the Touch 2

TBA

20th Logo

(1985-1986)

CBS ID (1985-1986)We've Got the Touch 3Transition  ID

Logo: On a blue BG, we see a yellow outline of the Eyemark with "CBS" in its familiar font in thecentre, in white.

Variants: TBA

FX/SFX: None.

Music/Sounds: Just an announcer saying "This is CBS".

Availability: Extinct.

Scare Factor: None.

21st Logo

(1986-1987)

CBS ID (1986)Share the Spirit of CBSCBS National IDs - CLG Wiki

TBA

22nd Logo

(1987-August 1988)

CBS '87CBS National IDs - CLG WikiCBS, Spirit Oh Yes

TBA

23rd Logo

(August 1988-November 16, 1989)

CBS '88CBS ID (1988)

Logo: Same as the previous logo, only it's more brighter and it shines as well.

FX/SFX: The shining.

Music/Sounds: As with all CBS logos, an announcer says "This is CBS."

Availability: Same as the previous logos and the next few.

Scare Factor: None.

24th Logo

(November 17, 1989-1990)

CBS ID (1989-1990)CBS National IDs - CLG Wiki

Get Ready CBS National IDs - CLG Wiki

TBA

25th Logo

(1990-1992)

CBS '91The Look of America

TBA

26th Logo

(1992-1995)

CBS ID (1992-1995)CBS National IDs - CLG Wiki

Nicknames: "Aurora CBS", "The Aurora Lights"

Logo: A lavender CBS eye zooms out, from an extreme close up and at an angle, over a black background filled with colorful Aurora lights. It gets a comfortable distance away from the screen, and a gray "C B S" is below, in Helvetica Neue. A lens flare brightens everything up, turning the CBS eye sky blue and the text white.

Variant: On the night of August 30, 1993, this ID played as normal, except David Letterman did the V/O spiel. Dave faded in midway through the animation, and shrugged. Dave fades out by the end of the ID.

Trivia: A picture of this logo is seen in Scott Pelley's office on CBS Evening News.

FX/SFX: Pretty nice CGI.

Music/Sounds: A four-note jingle, with a delay between the first two notes (which is filled with what sounds like a harp), followed by twinkling sounds (the network usually cut away by this point) This is coupled with an announcer (there were two different ones) saying "This is CBS.". The four note jingle has since served as the network's musical logo, akin to the NBC chimes.

Availability: Extinct.

Scare Factor: Low. The darkness may get to some, but this is generally considered a favorite among vintage TV buffs.

27th Logo

(1994-1995)

CBS '94

TBA

28th Logo

(January 2, 1995)

Logo: On a black BG, the CBS eye swirls towards the viewer. When it gets a moderate distance away, it stops, and "CBS" (fashioned like the network ID of

the era) wipes in below.

FX/SFX: TBA.

Music/Sounds: A rising note (like in the Nelson Entertainment logo), followed by a "ding". It's also the same jingle heard in the early '90s WPBT logo.

Availability: Extinct. Its only known appearance was in the early hours of January 2, 1995, used to denote that Baltimore's WJZ had switched to CBS.

Scare Factor: Low to medium. Its appearance is rather unexpected.

29th Logo

(1995-1996)

You're on CBSCBS National IDs - CLG WikiCBS National IDs - CLG WikiCBS National IDs - CLG WikiCBS National IDs - CLG WikiCBS National IDs - CLG Wiki

CBS National IDs - CLG WikiCBS National IDs - CLG WikiCBS National IDs - CLG Wiki

CBS National IDs - CLG WikiCBS National IDs - CLG WikiCBS National IDs - CLG Wiki

CBS National IDs - CLG WikiCBS National IDs - CLG WikiCBS National IDs - CLG Wiki

CBS National IDs - CLG WikiCBS National IDs - CLG Wiki

TBA

30th Logo

(1996-1998)

Welcome HomeCBS '97CBS National IDs - CLG Wiki

CBS National IDs - CLG WikiCBS National IDs - CLG WikiCBS National IDs - CLG Wiki

CBS National IDs - CLG WikiCBS National IDs - CLG WikiCBS National IDs - CLG Wiki

CBS National IDs - CLG WikiCBS National IDs - CLG WikiCBS National IDs - CLG Wiki

CBS National IDs - CLG WikiCBS National IDs - CLG Wiki

TBA

31st Logo

(1998-1999)

CBS National IDs - CLG WikiCBS '98

TBA

32nd Logo

(1999-2000)

CBS National IDs - CLG WikiCBS '99The Address is CBS

TBA

33rd Logo

(2000-2001)

CBS 2000 - ACBS 2000 - B

TBA

34th Logo

(2001-2002)

CBS 2001

TBA

35th Logo

(2002-2003)

CBS 2002

TBA

36th Logo

(2003-2004)

CBS 2003

TBA

37th Logo

(2004-2005)

TBA

38th Logo

(2005-2006)

TBA

39th Logo

(2006-2007)

TBA

40th Logo

(2007-2008)

CBS National IDs - CLG Wiki

TBA

41st Logo

(2008-2009)

TBA

42nd Logo

(2009-2010)

TBA

43rd Logo

(2010-2011)

TBA

44th Logo

(2011- )

TBA