Hasbro

1998-2009


Towards the end of the 1990s, Hasbro redesigned their square logo. The square itself remained, as did the teal color, but the square was tilted and the simple Futura wordmark was replaced with a new script font that had a smile shape underneath.

2009-


Towards the end of the 2000s, the logo was jazzed up and blue was added to the logo to blend in with the teal color. Shadow was added to the script and the smile and extra medium-fat lines were added and the square became more concaved by curving in the edges.