STX Entertainment

Background: STX Entertainment is a Los Angeles based film and television studio. Founded by Robert Simonds in 2014, the company specializes in medium budget, star-driven movies and TV shows. In March 2015, STX announced a deal with Chinese film production company Huayi Brothers to co-finance at least 18 films to be produced over a three-year period beginning in 2016.

1st Logo
(November 17, 2014-April 1, 2015)

Logo : On a black background, the following text fades in:

STX ENTERTAINMENT ______________________

Variant : On the short-lived series State of Affairs, the logo is in the bottom-right corner, with the Aardwolf logo in the top-left.

FX/SFX : None.

Music/Sounds : The opening theme of the trailer, or the closing theme of the show.

Availability : Seen on the first trailer for The Gift.

2nd Logo
(August 7, 2015- )

Logo:
 * Opening : On a black background, a yellow-blue ray of light, with some tiny particles beside it, flashes into view. A few seconds later, a glass cube starts to zoom in, causing the flash to de-intensify, and another ray of light to flash into view, this time upward. The upward ray of light moves downward in result of the cube starting to rotate, later becoming faster and faster, until it shoots 3 symmetry light rays, which forms 'STX'. The text 'ENTERTAINMENT' fades in. Below that is a thin glass line, which shines a small rainbow ray.
 * Closing : We see the white print logo on the black background, with the words "Distributed by" above it.

Variants:
 * From The Circle onward, "ENTERTAINMENT" has been replaced with the spaced-out word 'films'.
 * At the beginning of 21 Bridges, the 'films' version is speed-up.

FX/SFX : CGI.

Music/Sounds : Whooshing sounds and a guitar sound.

Music/Sounds Variants :
 * On such films as The Boy and The Bye Bye Man​, the opening theme of the film plays.
 * On the "films" version, an orchestral theme is used.
 * On Valerian and the City of a Thousand Planets, the 'films' version is silent.

Availability : Current. The logo first appeared on The Gift, and can also be seen on such films as ​A Space Between Us. While the logo variation appeared at the beginning of UglyDolls, the 'films' version appeared on the videogame UglyDolls: An Imperfect Adventure. It also appeared in the American releases of Peppa Pig: Peppa Celebrates Chinese New Year, the limited theatrical engagement event, and Playmobil: The Movie.