Pixar Animation Studios

1979–1986


Pixar began in 1979 as the Graphics Group, a part of the computer division of Lucasfilm.

1986–1994


On February 3, 1986, Apple Computer co-founder Steve Jobs acquired the company and renamed it Pixar. Its first logo, based on the design of their image computers, was nicknamed "the BSD" (short for "Beveled Square with a Dent"), a play on the Berkeley Software Distribution version of Unix that Pixar used. The wordmark was created by John Lasseter with a stone cutter.

1994–present


During production of Toy Story in 1994, Pixar began referring to itself as Pixar Animation Studios, and dropped the square logo in favor of a wordmark set in the Charlemagne Bold typeface. This logo was created by current Pixar CCO Pete Docter.