Marvel Studios

Background : This incarnation of Marvel was founded in 1996, when Marvel signed an agreement with 20th Century Fox to bring some of their properties to the big screen. Marvel would eventually license their properties to other studios, such as Warner Bros./New Line Cinema (for Blade), Universal Studios (forIncredible Hulk), 20th Century Fox (for X-Men, Daredevil, Elektra, and Fantastic Four), Paramount Pictures (for Iron Man and The Avengers), Columbia Pictures/Sony Pictures Entertainment (for Spider-Man and Ghost Rider), and the mini-major studio Lionsgate Films (for The Punisher) for films and television. On August 31, 2009, The Walt Disney Company acquired Marvel; the transaction was finalized on December 31. However, due to grandfathered contracts, Columbia and Fox still retain their Spider-Man, X-Men and Fantastic Four film licenses; the rest reverted back to Disney. Ironically, Disney has the rights to the Marvel Productions library due to their acquisition of Fox Family Worldwide eight years before the purchase.

1st Logo (May 3, 2002- )

Nicknames : "The Flipbook", "The Zoom Out"

Logo : On a red-filtered background, we see a series of Marvel comic book panels flipping downward second by second like a flipbook. "MARVEL", now in its current logo type, zooms out, fading in as a black outline. As the panels fade into a simple red gradient background, the "MARVEL" logo fades into a solid white color. As the background is finished, "MARVEL" continues to zoom away as the logo fades out.

Trivia :  This logo was made by Prologue Studios and Imaginary Forces.

Variants :
 * Sometimes this logo is customized for whichever Marvel character(s) is/are shown, such as Hulk, Fantastic Four, and The Punisher (a la Hanna-Barbera's All-Stars logo). In addition, again depending on whichever character(s) are shown, the background is sometimes a different color other than red (i.e., on Hulk, the background is green, and on the Fantastic Four movies, the background is blue).
 * A short/sped-up version of this logo was seen at the end of MTV's Spider Man: The New Animated Series from 2003. Marvel video games even use this variant.
 * Starting with Iron Man in 2008, the logo was given an "enhanced" look, and more animation was added: A line draws itself underneath the logo, which then splits into another line and the word "STUDIOS" spreads out. The line and the word lower themselves below the original line.
 * There is a warp-speed version on Iron Man: Armored Adventures.
 * There is also a variant for Marvel Knights Animation on a black background.
 * Starting with Marvel's The Avengers in 2012, "MARVEL" is enclosed in a white rectangle. This was also seen on The Amazing Spider-Man, Iron Man 3, and early episodes of Agents of S.H.I.E.L.D.
 * A closing variant was introduced at the end of Marvel's The Avengers, which has the logo zoomed in and completely still.
 * An in-credit variant is seen at the end of all 20th Century Fox-distributed Marvel films.

FX/SFX : The pages flipping downward, the forming and zooming of the Marvel logo.

Music/Sounds : None, the movie's opening theme, the end title theme from any show, or the sound of pages flipping.

Availability : Common. It's seen on all Marvel-based movies, TV shows, and video games from 2002 onward, beginning with the original Spider-Man film series. After Thor: The Dark World introduced the new Marvel Studios logo below, the only Marvel films still using this logo are those that remain outside of Disney/Marvel Studios' control: the Spider-Man movies, still controlled by Columbia, and the X-Men and Fantastic Four movies, still controlled by 20th Century Fox.

Scare Factor : None. It's a favorite of many.

2nd Logo (October 22, 2013- )

Nicknames : "The Flipbook II", "The Zoom Out II", "The 3D/CGI Flipbook", "The 3D/CGI Zoom Out", "The Letters"

Logo : Same concept as the previous logo. Red-filtered Marvel comic book panels are still flipping downward, only this time it zooms out to reveal white shapes. The comic panels fade into white and the shapes are flipped 180 degrees upward to reveal the white shapes are the letters of "MARVEL" in its current logotype. The letters are in CGI, inside a white rectangle, and the word "STUDIOS" appears below in silver.

Variant : A shortened version, without the word "STUDIOS", appears on Agents of S.H.I.E.L.D.

FX/SFX : The pages flipping downward, the zooming, and the CGI letters. Music/Sounds : A dramatic fanfare composed by Brian Tyler.

Availa bility : Brand new. Appears on all Marvel Studios movies and TV shows starting with Thor: The Dark World.

S care Factor : None. This is an awesome logo, which is what you would expect from Marvel.