Rhino Home Video

Background : Rhino Home Video (formerly "Rhino Video") is the home video arm of Rhino Records, now part of the Warner Music Group.

1st Logo (Late '80s) Logo : We see a still shot of a rhino with an Elvis Presley hairdo snapping his fingers. Then there is a diamond transition, and the words "RHINO VIDEO" appear. FX/SFX : The diamond transition.

Music/Sounds : None.

Availability : Unknown. Has been seen on a 1987 copy of Commercial Mania: Special Edition.

 Scare Factor : Medium.

2nd Logo (Late '80s-Early 90s) Nicknames : "1, 2, 3...RHINO!", "Elvis Rhino" Logo : On a "stone" background, we see the number one. The screen "flashes" and we see the number two. Again, we see a number three. Then on the fourth flash, we see a cartoon rhino (wearing what looks like a leather jacket and gloves and a modified Elvis haircut) in a TV tube, with the word "RHINO" over him, changing colors and "VIDEO" below. While all this happens, the rhino snaps his fingers and winks (this is barely noticeable). A yellow "haze" surrounds the rhino.

Trivia : This same rhino was also used for the print logo for Rhino Records at the time.

FX/SFX : The "flashing".

Cheesy Factor : The flashing is very, very dated, even for the late '80s or early 90s, and the whole thing looks like it was made in 2 minutes in someone's basement!

Music/Sounds : None.

Availability : Very rare. This was on the earliest Rhino tapes.

Scare Factor : Medium to high, depending on your taste of the rhino, the flashing, and also the fact it is silent.

3rd Logo (Early-Late '90s)

Nickname : "The Football"

Logo : Against a light gray marble background, the words "RHINO" (in jumbled white letters) come in from the right side of the screen, along with a red 3D ellipse. They turn to face us and zoom back, then the lights dim.

Variant : The logo was brown with silver text on some VHS releases.

FX/SFX : The text and "ball" coming in.

Music/Sounds : A synth bass sounder with a dramatic UAV-like "whoosh" when the logo comes in.

Availability : Uncommon. Can be seen on South Park tapes from 1998-1999 and other releases and early DVDs of the time.

Scare Factor : Low to medium, due to the music.

4th Logo (Late '90s-2009) Logo : Against a black background, a 2D version of the Rhino logo from before (this time in red) zooms-up. It shines with a lens flare, and "HOME VIDEO", inplum, fades in below.

FX/SFX : The zoom and shine.

Cheesy Factor : Too simple for a late '90s logo.

Music/Sounds : A dramatic synth-string sounder with a "bling" during the shine, and ending with a short choir tune and a "slam" sound.

Availability : Uncommon. Seen on recent DVDs of music videos, many MST3K DVDs, as well as some Transformers Armada and Gumby DVDs.

Scare Factor : Low. Although tamer than before, the music is sure to give some people the chills.