Elektra Entertainment

1st Logo

(1984-1989)

Nickname : "The Test Card"

Logo : We see a color bar test card. Pieces of the test card fall off to reveal a black TV tube on a shady tan/cream gradient background with "elektra" written in an orange cursive font below the TV tube with "ENTERTAINMENT" in black below "elektra". As the logo zooms-in, an orange sunrise occurs in the TV tube. The logo shines, and it fades to black.

FX/SFX : The test card falling apart, the zooming and shining, the sunrise.

Cheesy Factor : Notice the colors on the test card are incorrect, such as a more darker green and a more brighter pink.

Music/Sounds : There are sound effects of glass shattering followed by 2 dramatic notes. Then, a calm piano/harp tune plays as the logo shines. When the logo fades to black, there is a another shattering glass sound effect.

Availability : Rare. It appears on some music videos on VHS during this era.

Scare Factor : Low to medium. The first half of the logo is kinda scary, but the second half is calmer. The glass shattering may actually make you laugh a little.

2nd Logo

(1989-2004)

Nicknames : "The Bouncing e", "Ee"

Logo : On a yellow background, we see a blue capital "E" in the background. Suddenly, a red lowercase "e" bounces into view, as the capital "E" slowly hops towards the screen. The lowercase "e" bounces around a bit until landing on top of the capital "E", which rotates 45 degrees. The background turns to an ultramarine blue gradient color with a spotlight, and the blue "E" turns black, as the text "Elektra Entertainment" appears in a sans serif font.

FX/SFX : The bouncing and hopping, the background color switch.

Music/Sounds : Strange background music with vibraphone notes synced with the bouncing of the "E". A "BOING!" plays when the lowercase "e" lands on the capital "E".

Availability : Found on all music video releases by Elektra. Also seen on the very first Nickelodeon tapes from 1989. It also appeared on "The Best of Friends" VHS & DVD Volumes after the music video featuring the full theme song.

Scare Factor : Low. The background is a nice color, but the sudden appearance of the "E" may unnerve some, as well as the "BOING!". Although the music is a little catchy.