STX Entertainment

Logo descriptions by LogosForTheWin, GoAnimateFan199Pro, and BrandonTheMovieGUY Logo captures by LogosForTheWin Video captures courtesy of ClosingLogosHD and Pepsi9072

Background: STX Entertainment is a Los Angeles based film and television studio. Founded by Robert Simonds in 2014, the company specializes in medium budget, star-driven movies and TV shows. In March 2015, STX announced a deal with Chinese film production company Huayi Brothers to co-finance at least 18 films to be produced over a three-year period beginning in 2016.

1st Logo (November 17, 2014-April 1, 2015)

Logo: On a black background, the following text fades in:

STX ENTERTAINMENT ______________________

Variant: On State of Affairs, the logo is in the bottom-right corner, with the Aardwolf logo in the top-left.

FX/SFX: None.

Cheesy Factor: A simple and uninspired logo. But compared to the next logo, looks can be deceiving...

Music/Sounds: The opening theme of the trailer, or the closing theme of the show.

Availability: Seen on the first trailer for The Gift and the short-lived thriller series, State of Affairs.

Scare Factor: None.

2nd Logo (August 7, 2015- )

Logo: On a black background, a yellow-blue ray of light, with some tiny particles beside it, flashes into view. A few seconds later, a glass cube starts to zoom in, causing the flash to de-intensify, and another ray of light to flash into view, this time upward. The upward ray of light moves downward in result of the cube starting to rotate, later becoming faster and faster, until it shoots 3 symmetry light rays, which forms the STX logo. The text "ENTERTAINMENT" fades in. Below that is a thin glass line, which shines a small rainbow ray.

FX/SFX: The cube slicing to form the logo. Brilliant CGI animation.

Music/Sounds: Whooshing sounds and a guitar sound.

Availability: Debuted on The Gift, and appears on newer movies from STX Entertainment including Bad Moms.

Scare Factor: Minimal to low. The whooshing may startle some, but this is a massive step-up from the previous logo.