10 Peach

2010–2018
On 26 August 2010, Network Ten officially announced their intention to launch Eleven, the new youthful television channel. This purple logo came with the announcement. The launch of the channel took effect on 11 January 2011 and it replaced an SD simulcast of One HD.

2018–present
On 31 October 2018, Network Ten rebranded to Network 10 and subsequently rebranded Eleven to 10 Peach. The change brings Eleven inline with the wider 10 brand.