Hallmark Entertainment

Background : Hallmark Entertainment was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed RHI Entertainment. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name.

1st Logo (October 8, 1994-Late 1996) Nicknames : "The Stamp", "The Plate", "Hallmark Plate"

Logo : A gold plate with letters to "HALLMARK" backwards fills the screen, then as the camera backs away it's revealed to be a stamp that, well, stamps a silver rectangle as the image turns around. The rectangle continues to turn around until it stops in the center, revealing that it reads:

 ________________ HALLMARK ENTERTAINMENT

all against a plain black background. There are lines above and below the name.

Variant : Sometimes, "Distributed By" would fade in after the logo forms.

FX/SFX : The "stamp".

Music/Sounds : None or the ending theme.

Availability : It's seen at the end of Hallmark-owned shows whenever they are reran.

Editor's Note : None. 2nd Logo (1996-2004)

Nicknames : "The H Ribbon", "Hallmark Ribbon"

Logo : On a black background, a grey-silver line comes in and zooms under the screen, as the camera follows it; we then see the same silver ribbon twirling around and moving about. We then fade out, and we see a stylized H made of ribbons, which is surrounded by a box zooming up on us, while "HALLMARK ENTERTAINMENT" in a grey Times New Roman font moves up the place itself under the box. When it's completed, the logo zooms back from us a bit.

Variants :
 * A more common short version exists.
 * A filmed version exists.
 * Sometimes, "Distributed by" would be seen on top.
 * At the beginning of some TV movies, "PRESENTS" appears below.
 * Occasionally, the copyright stamp is omitted.
 * There is a version where the logo appears on a dusty light yellow background. The border is smaller while the text is much larger. Both of them are in black.

FX/SFX : The zooming.

Music/Sounds : The closing theme of the show, silence, or a short fanfare.

Availability : Rare. It was also seen on TV shows and movies made by Hallmark Entertainment of the era.
 * It's seen on The Secret World of Alex Mack and Farscape, which was retained on DVD releases.
 * This can be seen on the TV movie Sabrina, the Teenage Witch, followed by the first NBCUniversal logo.
 * On recent prints of Alice in Wonderland (1999 TV movie), the Sonar Entertainment logo plasters this one.

Editor's Note : It's a well-crafted logo for its time, though some might mistake the H ribbon as resembling an X.

3rd Logo (2004-June 17, 2006)

Logo : On a black background, we see the Hallmark Entertainment text from the previous logos with nothing whatsoever.

FX/SFX : The fade-in and out.

Music/Sounds : None or the end theme of the show/TV movie.

Availability : Seen on various TV movies Hallmark made from 2004 to 2006, most notably The Poseidon Adventure and FarScape: The Peacekeepr Wars.

Editor's Note : None.