DreamWorks Animation/Summary

Background
DreamWorks Animation is an American animation studio which has produced a series of critically and commercially successful computer animated films, including Shrek, Madagascar, Bee Movie, Kung Fu Panda, Monsters vs. Aliens, How to Train Your Dragon, and MegaMind, among others. It was formed by the merger of the feature animation division of DreamWorks SKG and Pacific Data Images (PDI). Originally formed under the banner of DreamWorks SKG, it was spun-off into a separate public company in 2004. Starting with Over the Hedge, their movies were distributed through Paramount Pictures (in turn owned by Viacom), who acquired the rest of DreamWorks SKG in February 2006. However, in August 2012, DreamWorks Animation signed a five-year distribution deal with 20th Century Fox, a subsidiary of 21st Century Fox Inc., which began after the release of Rise of the Guardians, whilst in China, the company formed Oriental DreamWorks. On August 22, 2016, DreamWorks Animation was acquired by Comcast, and became a unit of NBCUniversal. Universal Pictures took over distribution rights of DreamWorks Animation's films starting in 2018; they would release their first theatrical DWA film, The Mr. Men Show, on January 1, 2018.

1st Logo (May 19, 2004-March 27, 2009)

Nicknames: "The Rainbow Balloon Kid", "Little Boy Fishing On the Moon", "Fishing Boy", "Daytime DreamWorks"

Logo: We pan up through a cloudy blue sky as we see the familiar DreamWorks crescent moon. A boy flies up onto the moon holding a bunch of balloons, and as he takes his place, he takes out his fishing rod and casts it, while letting go of the balloons. The camera pans up further into the clouds from the Live action Studio's logo, as the balloons fly up and then pop into the rainbow-colored letters "DREAMWORKS", in its corporate font. The text slightly eases in as "ANIMATION" or "ANIMATION SKG", underneath a blue line, fades in underneath.

Variants:
 * Starting in 2006 with Flushed Away, the kid and the moon appear above the text.


 * On Madagascar: Escape 2 Africa and Monsters vs. Aliens, there are more clouds (so much they surround the kid on the moon!) and when the kid releases the balloons, the camera doesn't pan up, it stays on the kid on the moon. The text appears below.


 * The print version is used on handheld versions of DWA video games.

FX/SFX: Excellent CGI, perfectly showcasing a dreamy, relaxing atmosphere.
 * A still version of the logo exists at the end of DWA films.

Music/Sounds: A majestic and peaceful orchestrated piece, which is adapted from the track "Fairytale" from Shrek. For the still version, none. On some movies, the opening theme is heard.

Availability: Common. Seen on all DreamWorks Animation films from the time, such as Shark Tale, Over the Hedge, and Flushed Away; it was first seen on Shrek 2 and last seen on Monsters vs. Aliens. Strangely, it was seen on The Ghost of Lord Farquaad, not on the Shrek's Thrilling Tales DVD, but on a Shrek DVD sampler on General Mills packages of Cookie Crisp.

Editor's Note: This is a gorgeous logo with an equally gorgeous fanfare as well.

2nd Logo (February 1, 2009, March 26, 2010-November 8, 2017)

Nicknames: "Little Boy Fishing On the Moon II", "Fishing Boy II", "Nighttime DreamWorks"

Logo: In a starry nighttime sky, we see a full moon. A shadow appears on it as it turns into a crescent moon, revealing the boy from the last logo sitting on it. The boy takes out his fishing rod and casts it. The camera pans out as he swings the road around the fuchsia clouds. The words "DREAMWORKS" zoom out in violet and spread one-by-one below the moon, then finally we see on a violet line "ANIMATION SKG".

Variant: In 2014, a special 20th anniversary variant was created. The logo starts as normal, but when the boy's fishing hook swings by the screen, it sweeps up letters that form the word "YEARS" which then settle underneath the moon. From there, the number "2" appears to the left of the moon (with the moon taking the place of the "0" to form the "20") and the words "OF DREAMS" and "AND LAUGHTER" fade in below "YEARS" in columns. The DreamWorks text then fades in above the "20". This can be seen on The Penguins of Madagascar (the movie, not the series) and How to Train Your Dragon 2. On the DreamWorks' anniversary brand campaign, copyright information appears underneath the logo.

FX/SFX: The zooming, the swinging of the fishing rod, and the spreading/arranging of the letters. Very nice CGI, especially how it takes advantage of the 3D format.

Music/Sounds: A dreamy flute/piano/string piece that leads into a re-orchestrated rendition of the last logo's theme. This theme debuted in Shrek Forever After and is rarely used. It more commonly uses the opening theme of the movie.

Music/Sounds Variants: Availability: Common. It was first seen on the Super Bowl trailer of Monsters vs. Aliens, and later debuted officially on How to Train Your Dragon, and appeared on all DreamWorks Animation movies from 2010 to 2017. It had recently been retired. The last film to use this logo was Sinbad: Legend of the Seven Seas 2: Underwater Adventure, which was the last DreamWorks Animation film to be distributed by 20th Century Fox. A still version can be seen at the end of their films and most of their shorts.
 * On Shrek 3-D re-releases called The Ghost of Lord Farquaad, it has the end of the theme from the previous logo.
 * On Puss In Boots, a flamenco theme was heard.
 * On Captain Underpants: The First Epic Movie, George Beard (voiced by Kevin Hart) and Harold Hutchins (voiced by Thomas Middleditch) hum the last part of the theme.

Editor's Note: Another very nicely animated logo from DreamWorks A