The CW

2006-present
The logo and identity for The CW were created by Troika Design Group. The new logo was unveiled in May 2006, and The CW was launched on September 18, 2006, formed by the merger of The WB of UPN. The logo, which consists of the letters "C" and "W" connected to one another (representing its two primary owners CBS and Warner Bros.), has drawn comparisons to the logo for Warner Bros. Discovery-owned CNN.