WABC-TV

1948–1953


Originally signed on the air on August 10, 1948 on VHF channel 7, and has been owned-and-operated by the American Broadcasting Company since its sign on.

1953–1957


The station's call letters were changed to WABC-TV on March 1, 1953 after ABC merged its operations with United Paramount Theatres, a firm which was broken off from former parent company Paramount Pictures by decree of the U.S. government. The WJZ-TV callsign was later reassigned to the Westinghouse Broadcasting Company (the original owners of WJZ radio in New York) as an historical nod in 1957 for their newly acquired television station in Baltimore – a station that was, by coincidence, an ABC affiliate until 1995.

1962–present


In 1962, ABC commissioned designer G. Dean Smith to create a proprietary logo for its owned-and-operated stations, known as the "Circle 7". This logo has since expanded into use by all ABC stations on channel 7 owned by the network and other non-network owned channel 7 ABC affiliates. It predates Paul Rand's ABC logo by 4 months.