CBS National IDs

1st Logo

(1947-1951)

Nicknames: "Aurora CBS", "The Aurora Lights"

Logo: A lavender CBS eye zooms out, from an extreme close up and at an angle, over a black background filled with colorful Aurora lights. It gets a comfortable distance away from the screen, and a gray "C B S" is below, in Helvetica Neue. A lens flare brightens everything up, turning the CBS eye sky blue and the text white.

Variant: On the night of August 30, 1993, this ID played as normal, except David Letterman did the V/O spiel. Dave faded in midway through the animation, and shrugged. Dave fades out by the end of the ID.

Trivia: A picture of this logo is seen in Scott Pelley's office on CBS Evening News.

FX/SFX: Pretty nice CGI.

Music/Sounds: A four-note jingle, with a delay between the first two notes (which is filled with what sounds like a harp), followed by twinkling sounds (the network usually cut away by this point) This is coupled with an announcer (there were two different ones) saying "This is CBS.". The four note jingle has since served as the network's musical logo, akin to the NBC chimes.

Availability: Extinct.

Scare Factor: Low. The darkness may get to some, but this is generally considered a favorite among vintage TV buffs.

27th Logo

(1994-1995)

TBA

28th Logo

(January 2, 1995)

Logo: On a black background, the CBS eye swirls towards the viewer. When it gets a moderate distance away, it stops, and "CBS" (fashioned like the network ID of the era) wipes in below.

FX/SFX: Everything.

Music/Sounds: A rising note (like in the Nelson Entertainment logo), followed by a "ding". It's also the same jingle heard in the early '90s WPBT logo.

Availability: Extinct. Its only known appearance was in the early hours of January 2, 1995, used to denote that Baltimore's WJZ had switched to CBS.

Scare Factor: Low to medium. Its appearance is rather unexpected.

29th Logo

(1995-1996)

TBA

30th Logo

(1996-1998)

Logo: On a white background, we see a black CBS eyemark logo. It turns yellow as the text "CBS" in a Didot font zoom out letter by letter on it and appearing next to the eyemark. After "S" disappears, "Welcome home." appears below.

Trivia: This slogan was also used by Australia's Nine Network from 27 September 2009 – 23 December 2017.

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct on TV.

Scare Factor: None.

31st Logo

(1998-1999)

Nicknames: TBA.

Logo: There are 2 variants:


 * Variant 1: TBA.
 * Variant 2: Over a blue background with several lines and curves, we see numerous glass CBS eyes swirling towards the centre. Then, the CBS eye appears in the centre before flashing. Then, the text "welcome home" appears below.

FX/SFX: Pretty nice and modern 2D animation.

Music/Sounds: TBA.

Availability: Extinct.

Scare Factor: None.

32nd Logo

(1999-2000)

TBA

33rd Logo

(2000-2001)

CBS 2000 - ACBS 2000 - B

TBA

34th Logo

(2001-2002)

CBS 2001

TBA

35th Logo

(2002-2003)

CBS 2002

TBA

36th Logo

(2003-2004)

CBS 2003

TBA

37th Logo

(2004-2005)

TBA

38th Logo

(2005-2006)

TBA

39th Logo

(2006-2007)

TBA

40th Logo

(2007-2008)

CBS National IDs - CLG Wiki

TBA

41st Logo

(2008-2009)

TBA

42nd Logo

(2009-2010)

TBA

43rd Logo

(2010-2011)

TBA

44th Logo

(2011- )

TBA