Phoenix Pictures

Background : Phoenix Pictures is a production company that was founded in 1995. Mike Medavoy, the company's founder, was formerly the CEO of TriStar Pictures; before that, he worked at United Artists, and was one of the UA defectives that helped launch Orion Pictures.

(November 15, 1996- )

Nicknames : "The Match", "The Phoenix"

Logo : On a black background, a hand holds up a lit match, which brings forth a morning skyline background. We fade to a black screen with two flames which resembles a phoenix bird, as "PHOENIX PICTURES" forms below with "PICTURES" in spaced-out letters inside the orange rectangular box under "PHOENIX". A light shines behind the logo and the logo fades out (except for the bird, which turns into an outline before fading away).

Variants : FX/SFX : The sky, the flame (the match is live-action).
 * This still version exists.
 * At the end of Miss Potter (the beginning has the normal logo), a closing print logo puts the phoenix to the right side. Plus, "PICTURES" is not in the rectangular box.

Music/Sounds : The striking of a match followed by a relatively uninspired fanfare. Sometimes, it uses the opening theme of the movie with the sound of the striking of a match. None for the still version. The closing theme of the movie for the closing print logo.

Availability : Currently seen at the beginning of all films by the company such as Dick, The People vs. Larry Flint, The Mirror Has Two Faces (the first film to use this logo), U-Turn, Apt Pupil, Mad About Mambo, Urban Legend: and its sequel Urban Legends: Final Cut, The Thin Red Line, The 6th Day, Lake Placid, Basic, Miss Potter, All The King's Men, and What to Expect When You're Expecting. The still version was seen on the trailer for Miss Potter and at the end of License to Wed and Shutter Island. However, it doesn't appear on Black Swan and Zodiac (the movie posters and DVD covers have the print logo).

Scare Factor : Minimal. The animation and fanfare combined may spook a few.