Warner Bros. Television Studios/Summary

Background : Warner Bros. Television (Studios) is the television division of Warner Bros. Pictures, founded on March 21, 1955 by studio vice president Jack L. Warner and headed by TV producer and actor William T. Orr (credited as "Wm. T. Orr"). The studio made its small screen debut with Warner Bros. Presents on September 20, 1955. Around circa 1960, WBTV formed Warner Bros. Television Distribution. Currently, it is a division of Warner Bros. Entertainment, Inc., a subsidiary of Warner Bros. Discovery.

===1st Logo (September 20, 1955-July 1967, February 19, 2016)===

Nickname : "The WB Shield"

Logo : A superimposed rendition of the famous Warner Bros. shield logo, minus the banner that usually reads "Warner Bros. Pictures". There is no company name on screen, except some cases.

Variants : This had many variants:
 * There was an opening version, in which the shield zooms in over a shot of the Warner Bros. Studios.
 * Also, there were different variants of the shield with text over it like "Filmed at WARNER BROS. STUDIOS in Burbank, California".
 * Some shows had the Warner Bros logo over a grainy background, a la Dumont Television Network.
 * Later, there would be a color version of this logo, with a red background and the usual colors of the shield, and for the superimposed variant, only the shield and the letters would appear in yellow.
 * On some shows, in the opening variant, there would be a "presents" banner.
 * On The Bugs Bunny Show, we see the WB shield on a red background, then suddenly the shield opens with Bugs munching his carrot saying, "This, folks, is a Warner Bros. Television production." Then, the shield closes.

FX/SFX : None except on the studio buildings, where the studios and shield were zooming.

Music/Sounds/Voice-over :
 * Opening :
 * 1) A drum roll followed by majestic fanfare with an announcer saying "A Warner Bros. Television Production" for the intro on some shows like Colt .45.
 * 2) On the logo at the end of an opening for some TV shows, the announcer says "Produced by Warner Bros." Sometimes it would be accompanied by a 7-note fanfare followed by a drum sound when the logo is on a grainy background.
 * 3) Another intro after the opening of any series has a fanfare 6-note fanfare at the beginning followed by an orchestrated 6-note theme with the same announcer saying "A Warner Bros. Television Production".


 * Closing : The end-title theme from any series. But, on the animated un-superimposed variant without "Presents", this had a 17-note trumpet fanfare and would be followed by an announcer saying "This program has been brought to you from the entertainment capitol of the world. Produced for television by Warner Bros."

Availability : Rare.
 * The animated un-superimposed variant was seen on the end of Lawman on Starz Encore Westerns and the opening "Presents" variant of the animated logo was seen on some episodes of Cheyenne on Starz Encore Westerns and Retroplex. Sometimes, this is plastered by the "Shield of Staleness".
 * On The F.B.I., the WB "Shield of Staleness" would follow after the "Presents" variant. This has been retained on F Troop (when it aired on Me-TV in 2016) and 77 Sunset Strip (which aired on Me-TV until 2019).
 * This logo was "revived" for the Children's Hospital episode "The Show You Watch" (a parody of 1950's variety shows), in place of the 11th logo.
 * The Warner Bros. Pictures variant seen on season 6 of 77 Sunset Strip is ultra-rare, as only a few episodes retain it due to MeTV choosing to cut straight to their network ID after Jack Webb's executive producer credit at the end of the closing credits on most episodes from the season when it aired.

===2nd Logo (September 1967?-March 1970)===

Nicknames : "WB-7", "W7", "W7 Shield"

Logo : Just a superimposed stylized shield, with a combination of a "W" and a "7" (representing Warner Bros.-Seven Arts) against the ending titles. The company name is shown below in all caps.

Variant : On The Bugs Bunny/RoadRunner Show, the logo is shown on a red background without the company name. Suddenly, Bugs Bunny pops out of the shield, and says the following: "This has been a Warner Bros.-Seven Arts Television-" "Beep, beep!". "As the Road Runner says, this has been a Warner Bros.-Seven Arts Television presentation." The shield then closes.

FX/SFX : None.

Music/Sounds : The closing theme of the show.

Availability : Is quite rare; last seen on The F.B.I., The Bugs Bunny/Roadrunner Show and Looney Tunes episodes of the time, as described on a separate page.

===3rd Logo (September 1970-February 1972)===

Nicknames : "The Kinney Shield", "Shield Stretch", "The Plaque Shield", "The WB Kinney Shield"

Logo : Over a blue screen is an abstract shield (like those seen on WB 1960s movie posters) in a golden color with a dark brownish color inside. A simple lettering of the WB appears at the upper part and a rectangle of the same colors appear at the lower part of the shield, reading "A KINNEY SERVICES COMPANY", "A KINNEY LEISURE SERVICE", "A KINNEY NATIONAL COMPANY" or just "A KINNEY COMANY". The words "WARNER BROS. TELEVISION" appear underneath the logo.

Opening Variant : The logo is the same, except "PRESENTS" appears below the logo. This version appeared at the beginning of the original Banyon TV movie.

FX/SFX : None.

Music/Sounds : None or the opening/closing theme.

Availability : Rare. It appeared for a short time on some shows and made-for-TV movies of the era, such as The F.B.I., The Chicago Teddy Bears, and The Jimmy Stewart Show. This logo was also spotted on overseas syndie prints of Archie's TV Funnies. Nichols did not feature this logo, as an in-credit mention for Warner Bros. Television is instead used.

Editor's Note : Same as its film counterpart.

===4th Logo (February-September 1972)===

Nicknames : "WCI Shield", "Early WCI Shield", "The WB Shield II"

Logo : Standard shield logo over a navy blue background, with the word "TELEVISION", in large letters, over the banner, and "A WARNER COMMUNICATIONS COMPANY" underneath.

Trivia : This logo looks quite similar to the 1995-2003 "Warner Bros. Animation" logo seen on the former Kids WB! and Cartoon Network.

Variant : A superimposed version exists on The Picasso Summer.

FX/SFX : None.

Music/Sounds : None or the closing theme of the show.

Availability : Very hard to find as it appeared for quite a short time on TV. It was retained on the 1984 Warner Home Video release of the Kung Fu pilot, though the 2004 DVD version plasters it with the 2001 "Shield of Staleness". Also appeared on The F.B.I., the original Search TV movie (originally called Probe), later episodes of The Jimmy Stewart Show and some prints of The Picasso Summer (a feature film that debuted in the U.S. on television), but it's quite gone and it might be replaced by the 2003 shield. Also seen on the 1970s version of The Merrie Melodies Show on Teletoon Retro. Again, Nichols didn't use the logo.

Editor's Note : Same as the previous logo.

===5th Logo (September 1972-September 1984)===

Nicknames : The Big "W", "The Worm", "(\\')"

Logo : We see a white abstract "W" consisting of two slanted elongated circles and a shorter elongated circle design inside a black square field, whose corners have been rounded and softened, over a red background. The words "WARNER BROS TELEVISION" is at the top, while "A WARNER COMMUNICATIONS COMPANY" is at the bottom. The typeface for the company name is in white Handel Gothic font.

Variants :
 * The syndication logo originally had the words "DISTRIBUTED BY" cheaply tacked in, over "WARNER BROS TELEVISION" in the early years. It was referred to as "WARNER BROS TELEVISION DISTRIBUTION" starting in 1974.
 * The bylines appear in shadow mode starting in 1977.
 * There is an opening version. resembling their theatrical logo. It was seen on a few made-for-TV features such as the original 1974 Wonder Woman pilot film.
 * There is also a widescreen version of this logo, seen on DVD and high-definition prints of some shows and TV movies.
 * There is a superimposed variant of this logo that appeared on the third season of Alice. Here, the logo is depicted in yellow, like the rest of the credits.
 * There is a black and white version of the logo with a black abstract "W" on a white square field. This was featured on some reprints of The Adventures of Superman.
 * Sometimes, the movie logo: "DISTRIBUTED BY WARNER BROS" is seen at the end of certain off-net syndicated TV series or TV movies on cable.
 * Depending on the film print quality, the logo background would appear reddish-orange.
 * Another series of logo variants involve two or three Looney Tunes characters: one seen on each side of the logo. This was common on The Bugs Bunny/Road Runner Hour and many Looney Tunes specials.

FX/SFX : None.

Music/Sounds : A dramatic 7-note horn fanfare. Usually shown with music from the show fading out or none. There is also a variant with an ascending space-like sound.

Availability : More common than the movie logo.
 * It's still saved on most 1972-1984 shows, including reruns of The Dukes of Hazzard, Alice, Challenge of the Super Friends (plastered with the 1984 logo on DVD releases), The World's Greatest Super Friends and earlier episodes of Superfriends: The Legendary Super Powers Show on Boomerang, The F.B.I., and the first seasons of Night Court and Scarecrow and Ms. King.
 * Surprisingly, the later version of the syndication logo appears on the first printing of the 1979 WCI Home Video release of Dirty Harry, plastering the movie logo seen at the start of the film.
 * The "Distributed By" version with the smaller \\' logo also once appeared on USA reruns of Just the Ten of Us (and surprisingly plasters the next logo on their print of the season 3 episode "Poetic Justice") and on older SOAPnet reruns of Hotel as well.
 * This logo was originally seen at the end of the 1st season of The Streets of San Francisco, but with the exception of at least one local rerun episode, it's plastered over with either the 1975 or 1988 Worldvision logo on older local reruns and Me-TV reruns of season three onwards or the CBS Paramount logo on DVDs and Me-TV reruns of the first two seasons.
 * On older Family Channel (now Freeform) reruns of Scarecrow and Mrs. King, this logo along with the B&E Enterprises logo (used on the 1st 11 episodes of the 1st season) were all plastered with the next logo below, although on PAX (now ION Television) reruns, this logo was used in tandem with the DOMESTIC PAY TV, CABLE & NETWORK FEATURES variant of the 7th logo during the generic split-screen credits of the time. Also, the "Distributed By" version was also used on a few season 4 episodes either following the WBTV '84 logo or plastering it.
 * On Me-TV reruns of Wonder Woman, this logo is either plastered by the 2001 AOL WBTV Shield or the 1984 WBTV Shield, although one episode from its final season retained this logo.
 * The "Distributed By" variant also made sneak appearances on a 2015 Me-TV rerun of the Welcome Back, Kotter season 2 Christmas episode "Hark, the Sweatkings" (it may possibly be retained on Antenna TV airings) and season 9 of Dallas on DVD.
 * H&I (Heroes and Icons, formerly Me-Too) reruns of Kung Fu and the DVDs have this plastered with the 2001 AOL WBTV with the low tone jingle.

Editor's Note : Same as the 3rd and 4th logos.

===6th Logo (September 1984-1998)===

Nicknames : "The WB Shield III", "Shield of Staleness", "The Shield Returns", "Shield of Steel", "Shield of Justice", "The Les Moonves WB Shield"

Logo : Same as its movie counterpart with "WARNER BROS. TELEVISION" above the shield, and the owner byline at the bottom.

Bylines : First here are the little differences in the logo byline, along with dates in which they were used:
 * 1984-1990: Referred to as "A WARNER COMMUNICATIONS COMPANY"
 * 1990-1998: Referred to as "A TIME WARNER COMPANY"
 * 1992-1998: Referred to as "A TIME WARNER ENTERTAINMENT COMPANY"

Variants :
 * Many TV movies and/or mini-series from post-1984 such as North and South: Books I and II would use the 1984 Warner Bros. Pictures logo at the end.
 * On the short-lived cartoon series Family Dog, the logo was paired with the 1991 Universal Television with the UTV logo on the left and the 1990 WBTV logo on the right on a black background.
 * The 1990 WBTV Shield will sometimes have "WARNER BROS. TELEVISION" slightly more stretched out and the Time Warner byline slightly shortened in.
 * On The John Larroquette Show, the logo is an in-credit logo on a black-dark blue gradient screen in a white color with a copyright notice underneath the TWE byline. Plus, the banner reads "WARNER BROS.". On the first episode, it appears over a sunset scene from the show.

Network Variant : From 1984-1995, the WB shield appears (including the banner reading "WARNER BROS. PICTURES"), with "WARNER BROS. TELEVISION" on top, and the owner byline at the bottom.

Syndication Variants : Now here are the syndication variations of the logo, along with dates in which they were used:


 * 1984-1997: The WB shield appears (including the banner reading "WARNER BROS. PICTURES"), with "WARNER BROS. TELEVISION" on top, and the word "DISTRIBUTION" below that.
 * 1993-1997: The same as the previous variation, but this time, the words appear as "WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION", the first three words overlapping the other two.
 * 1994-1996: Some off-network shows would have a combo of the logo text. It appears as "WARNER BROS. TELEVISION" (in a slightly different font) at first, then cross-fades to "WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION" soon afterward. This logo variant still had the words "WARNER BROS. PICTURES" in the shield banner. This was seen on syndie reruns of 1993-94 episodes of Family Matters and Full House, but the latter now cuts directly to the 2001 WBTD logo after the 1992 WBTV logo.

FX/SFX : None except the cross-fade text version in 1993.

Music/Sounds/Voice-overs : Mostly none or the end-title theme from any show. For syndication, the following voice-over can be heard below. Here is a list of the stars that did the voice-over and the production company stated for early-mid '90s shows that were syndicated by Warner Bros. Basically, the spiels are what we have listed here, but also add "...and is distributed by Warner Bros. Domestic Television Distribution" (although The People's Court lacked the word "Distribution" in the original run, though it returned for the revival) to each of these parts so you can get the full experience:


 * Full House, Dave Couiler (as Joey Gladstone): Full House is produced by Jeff Franklin Productions with Miller-Boyett Productions in association with Lorimar-Telepictures (1987-1988 episodes), Lorimar Television (1988-1993 episodes), Warner Bros. Television (1993-1994 season).
 * Family Matters, Reginald Vel Johnson (as Carl Winslow): Family Matters is a Miller-Boyett Production in association with Lorimar Television (1989-1993 eps), Warner Bros. Television (1993-1994 season).
 * Head of the Class, Leslie Bega (as Maria Borges): Head of the Class is a Eustis-Elias Production in association with Warner Bros. Television.
 * Perfect Strangers, Mark Linn-Baker (as Larry Appleton): Perfect Strangers is a Miller-Boyett Production in association with Lorimar Television.
 * Growing Pains, Kirk Cameron (as Mike Seaver): Growing Pains is a Warner Bros. Television, (1985-1989, 1991-1992), Guntzelman-Sullivan-Marshall Production in association with Warner Bros. Television (1989-1991).
 * Murphy Brown, Charles Kimbrough (Jim Dial): Murphy Brown is a Shukovsky-English Production in association with Warner Bros. Television.
 * Fun House, announcer John "Tiny" Hurley: Fun House is a Stone Television Production in association with and is distributed by Lorimaaaaaaar-Telepictures! Cool! (first season only, later replaced with mentions of Lorimar Television and Warner Bros. Domestic Television Distribution ("Oy!") (except for the final season which was produced by Telepictures Productions instead or Lorimar Television).
 * Alf, Brian Cummings (not on the show, an announcer): Alf is an Alien Production.
 * The Hogan Family, Jason Bateman (as David Hogan): The Hogan Family is a Miller-Boyett Production in association with Lorimar Television.
 * The People's Court, Jack Harrell (1981-93): The People's Court is produced by Ralph Edwards-Stu Billet Productions and is distributed by Telepictures Corporation (1981-1986), Lorimar-Telepictures, (1986-1989), Warner Bros. Domestic Television (1989-1993).
 * The People's Court, Curt Chapman (1997-present): The People's Court is a Ralph Edwards-Stu Billet Production.
 * Time Trax (Announcer unknown): Time Trax is a Gary Nardino Production in association with Lorimar Television (early 1993 episodes), Warner Bros. Television (1993-94 eps).
 * Step by Step, Patrick Duffy (as Frank Lambert): Step by Step is a Miller-Boyett Production in association with Lorimar Television (1991-93 episodes), Warner Bros. Television (1993-94 season).
 * Love Connection (various announcers): This is [name] speaking for Love Connection. Love Connection is an Eric Lieber Production, produced in association with and is distributed by Lorimar-Telepictures (later Lorimar Television and distributed by Warner Bros. Domestic Television Distribution from 1989). For the short-lived 1998 revival, it was PEL Productions in association with Telepictures Productions and distributed by Telepictures Corporation.
 * Kung Fu: The Legend Continues (announcer TBA, probably presumed to be narrator Richard Anderson): Kung Fu: The Legend Continues is produced by Warner Bros. Distributing Canada, Limited and is distributed by Warner Bros. Domestic Television Distribution (1992 and 1993 episodes only). Later episodes from 1994 and 1995 omit the WBTV Distribution voice-over in favor of the WBTV 1994 jingle music.
 * Trump Card, Chuck Reilly: Trump Card is a production of Createl Ltd. and Feidler/Berlin Productions in association with Telepictures Productions.
 * Babylon 5 (Announcer unknown): Babylon 5 is produced by Babylonian Productions, Inc., and is distributed by Warner Bros. Domestic Television Distribution (early Season 1 episodes only).
 * 3rd Degree!, Bob Hilton: 3rd Degree! is a Kline and Friends Production, in association with Burt & Bert Productions and Lorimar Television, and is distributed by Warner Bros. Domestic Television Distribution.

Music/Sounds Variants :
 * On season 1 reruns of The Hogan Family (originally titled Valerie), the Lorimar-Telepictures standard and high tone themes were played on the 1990 WBTD logo. This was due to plastering.
 * On syndie reruns of Martin, the 1994 WBTV theme is used.
 * On current prints of the Batman: The Animated Series episode "Day of the Samurai," the 2003 WBTV theme was heard on the 1992 WBTD logo. This may have been a result of a double plaster.
 * On reruns of early season 2 episodes of Lois & Clark: The New Adventures of Superman last seen on Hub Network (now Discovery Family), it uses the logo theme from the next logo.

Availability : Uncommon. The logo was last seen on reruns of Batman: The Animated Series, Animaniacs, Tiny Toon Adventures and the first three seasons of Lois & Clark: The New Adventures of Superman on Hub Network (now Discovery Family), the season 7 DVD release of Full House, and Martin on MTV2, among others. The 1990 WBTV Distribution logo plasters over the Lorimar "LP" and Lorimar "Line of Doom" logos on Eight is Enough reruns and DVD releases. The logo also appeared at the end of early S1 episodes of Beetlejuice: The Animated Series, The Super Powers Team: Galactic Guardians, Night Court, Growing Pains, Full House, Family Matters, Head of the Class, Just the Ten of Us, and the final season of The Dukes of Hazzard, among others. The majority of these series have this logo plastered by either the 2001 or 2003 WBTD logos.

===7th Logo (September 1994-December 1997, January 1999-January 2001)===

Nicknames : "The WB Shield IV", "Shield of Staleness II", "Shield of Steel II", "Shield of Justice II", "The Les Moonves WB Shield II"

Logo : Almost the same as the last logo, only this time, the word "WARNER BROS. TELEVISION" is removed from above the shield and now appears inside the shield banner, and the company byline appears under another typeface.

Variants :
 * The banner reads "WARNER BROS." on most first-run and non-WB syndicated shows.
 * On the Free Willy animated series, the logo is seen in a box on a black screen with a copyright stamp below.
 * There is a rare widescreen filmed variant that was seen on some prints of the original 1983 V miniseries, which plastered the Big \\'. This also had a rough fade-out compared to the standard 1994 WBTV logo and the byline has the same typeface as the previous logo. A zoomed out full screen version was shown on the first season DVD of Mayberry, R.F.D.
 * On Whose Line is it Anyway?, the logo is slightly enhanced. Plus, the sky is more bluish.
 * On the short-lived series Muscle and Minor Adjustments, a copyright stamp is seen under the company byline, and the shield banner just reads "WARNER BROS." (likely because this was used as the closing logo for The WB Television Network's first night of shows).
 * A syndicated version has the text "WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION".

FX/SFX : None.

Music/Sounds : A 7-note loud horn theme with a drum rolling throughout, sometimes with the echo at the end.

Music/Sounds Variants :
 * Some shows with WBDTD would have the first few notes cut off. This was used on reruns of shows like Living Single and Hangin' with Mr. Cooper.
 * Some shows in association with WBTV would have the theme cut in half.
 * Or in some instances, the end theme from a show, or silence (the Cable-Pay TV logo would be silent most of the time).
 * Reruns of The Fresh Prince of Bel-Air would use a hip-hop theme until the 1994-1996 episodes.
 * Original WB broadcasts and some reruns of pre-1998 episodes of The Parent 'Hood, as well as The Jamie Foxx Show episode "Burned Twice by the Same Flame," used a high tone variation of the 1994 WBTV jingle.
 * Sometimes a low pitched version is heard.
 * There is another version where the theme sounds like it's been played at a stadium.
 * The 1997 revival of The People's Court used Curt Chaplin's voiceover on this logo.
 * On pre-2003 syndicated prints of The Jamie Foxx Show, Foxx's closing jingle ("Electrifying (Baby, That's Real)") plays in the background throughout the entire four-way logo combo. On DVD, however, it would retain its normal music.
 * On a print of the Mayberry RFD episode "The Camper," an audio glitch causes the last few notes of the show's theme to replay very quietly (and with an extra helping of static) over the usually silent logo.
 * In some instances, it used the end theme from a show or none.

Availability : Uncommon. The standard version of the logo appears on the final season of Full House on DVD. It also appeared on the final season of Lois & Clark: The New Adventures of Superman, the final season of Full House, Family Matters, Step by Step, Hangin' with Mr. Cooper, The Parent 'Hood, and The Wayans Bros., among others to name a few. The WBTV/WBDTD cross-fade version appeared on 1993-1996 episodes of Full House and Family Matters. The 1996 WBDTD version still appears on Family Matters on Nick@Nite. The 1994 WBDTD version still appears on Living Single on TV One and WE tv. The variation with the hip-hop theme appeared on reruns of The Fresh Prince of Bel-Air on ABC Family (now Freeform) and may still show up on local stations, like KTLA in Los Angeles.

Editor's Note : The loud fanfare could come off as a surprise.

===8th Logo (January 1-December 1998)===

Nicknames : "The WB Shield V", "CGI Shield", "Shield of Staleness III", "Shield of Steel III", "Shield of Justice III"

Logo : A still shot of the 1998 movie logo at the time, with the words "75 YEARS Entertaining the World" across both sides of the WB Shield with the banner simply reading "WARNER BROS." or "WARNER BROS. PICTURES" and a darker background.

FX/SFX : Just the clouds moving. None for the "WARNER BROS. PICTURES" version, unless you want to count the fade-in & out.

Music/Sounds : A truncated version of the wind-blowing theme from the 1998 theatrical logo or the end theme of a show.

Music/Sounds Variants :
 * The alternate 1994 theme is used for the "WARNER BROS. PICTURES" version, but a silent version was used for this logo on TCM & Cartoon Network.
 * A low-tone variant was heard on a few episodes of Meego (international airings), and Suddenly Susan during season two's second half and season three's first half.
 * A silent version of the standard logo was used on early 2000s TV Land airings of Gilligan's Island.
 * Sometimes, the ending theme of the show would play out and then the music for this logo would play. This was seen mostly on season 4 of Friends (although this logo, as with the previous one and the next two in the previous and later seasons, respectively, would all be plastered by the 11th logo on the current, HD-remastered prints of the latter show).
 * On old airings of Rudolph's Shiny New Year on FOX/ABC Family (now Freeform), it strangely had the Rankin-Bass logo music trailing underneath.
 * The end theme of the show used was also used on Animaniacs seasons 1-2 to plaster the 6th logo before falling silent.

Availability : Rare. It was seen on Friends, reruns of the final season of Family Matters and on the final episodes of The Parent 'Hood, among others. Also seen on the first season of Whose Line Is Anyway?, the fifth season of ER, The People's Court, The Rosie O'Donnell Show, Brimstone, and the second half of the final season of Murphy Brown.

Editor's Note : The theme is very peaceful.

===9th Logo (April 5, 2000-January 2001)===

Nicknames : "The WB Shield VI", "Shield of Staleness IV", "Shield of Steel IV", "Shield of Justice IV"

Logo : The logo has a slightly different cloud background, a bit better defined. The shield logo has an up to date banner inscription, still reading "WARNER BROS. TELEVISION", with either "DISTRIBUTED BY" or "PRODUCED AND DISTRIBUTED BY" above the shield logo and a small www.warnerbros.com URL below the byline appearing across. The byline (reverted back to its first typeface) is shifted up higher to make room for the small website URL below.

Variants :
 * Disney XD airings of first-season episodes of Static Shock would often use the static 2000 Warner Bros. Pictures logo.
 * The 2000 TV movie version of Fail Safe has a black and white version of the logo.

FX/SFX : None.

Music/Sounds : Either the end-title theme of any series or the 1994 WBTV theme.

Music/Sounds Variants :
 * A silent version appears on Fail Safe.
 * On The Fugitive (2000), a majestic fanfare is heard.

Availability : Rare, as it had only appeared for a short time on TV before Time Warner merged with America Online. It was seen on older reruns of Growing Pains on TeenNick. It was also seen on the short-lived series Moral Court during its original syndication run and when ION Television reran it. This also appeared on the NBC/WB sitcom For Your Love as well. Episodes of The Drew Carey Show from this era also had this logo.

10th Logo (January 29, 2001-Late 2003)
Nicknames : "The WB Shield VII", "Shield of Staleness V", "Shield of Steel V", "Shield of Justice V"

Logo : The logo is now a TV rendition of their current movie logo. The background is darker, and once again the shield logo reads "WARNER BROS. TELEVISION" across. Like the previous logo, this one includes either "Distributed by" or "Produced and Distributed by" above the shield logo with most letters in lowercase and sometimes a small website URL reading "www.warnerbros.com" website below the byline reappears.

Byline : Referred to as "An AOL Time Warner Company" this time due to the America Online and Time Warner merger that year.

Variants :
 * Early 2001-Fall 2003: This logo has yet another different cloud background. It has a shinier WB shield logo with a updated banner inscription, like that of the Warner Bros. Classic/Television Animation version. The words "Warner Bros. Domestic Television Distribution" reappear above the shield logo with the new byline below it. The company URL is temporarily removed. This was seen on Street Smarts.
 * There is also a narrow version of the logo.
 * One earlier-2000s season of Extra had this logo play as usual, except it would end with a shot of it on a television screen (this was when Extra had a logo revised from the 1990s black and white one, with the "x" in a blue circle).
 * There is a variant where the banner only reads as "WARNER BROS.". This can be seen on the HBO miniseries Band of Brothers.
 * There's another rare variant of this logo without the website URL. It can be seen on the very short-lived TV show Thieves (2001).
 * A complete widescreen version of the logo with the clouds being enhanced appears on the short-lived TV show Witchblade
 * On a Dutch airing of Third Watch, the open-matte version is shown, only with a very rare URL that has a different internet code, which is "co.uk". This is the British website for Warner Bros. This also appeared on British airings of The West Wing, as well as the U.S. DVD print of episode 12 ("He Shall, from Time to Time...") of season 1.
 * An extremely rare variant found on British airings of Friends and The West Wing has "AOL Keyword: [Name of Show]" below the logo (with "AOL" in its corporate font of the time).
 * A B&W variant of the Distribution variant exists.

FX/SFX : None.

Music/Sounds : The 1994 theme from the 7th logo, the closing theme of the show (also on the "Warner Bros. Domestic Television Distribution" variant), or none.

Music/Sounds Variants :
 * Sometimes, a low tone is heard.
 * On ABC Family (now Freeform) reruns of Family Matters, Full House, Growing Pains, and Step by Step, the theme sounds like it's been played at a stadium.
 * When Full House was reran on Nick@Nite and Teen Nick (in 2012, the former started rerunning it again), WBTV used Dave Coulier's syndicated voice-over closing.
 * GSN airings of Love Connection plaster this logo over the 6th logo while retaining John Cervenka's voice over.
 * On newer ABC Family (now Freeform) airings of Full House, the logos were shown first (with the closing theme playing over it), and the credits were shown afterwards in split-screen.
 * On the first episode of season 3 ("Whatever Happened to Baby John?, Part I") and the eighteenth episode of season 4 ("Mark of Cain") of Dallas on their respective DVD releases, it has the 1971 Lorimar theme on this logo due to a sloppy plaster job.
 * On DVD prints of season 1 episodes of What I Like About You? and the ER season 3 episode "One More for the Road", it uses the music from the next logo, both instances being due to a rush plaster job.
 * On the DVD print of episode 18 ("Six Meetings Before Lunch") of the first season of The West Wing, the theme is off-sync by half a second.
 * ABC, CBS, Fox and NBC airings used their generic themes.
 * On 4:3 prints of early season 2 episodes of Smallville, the echo of the last note of the Millar Gough Ink theme from 2002 in stereo mix is heard while the 1994 WBTV theme is played in mono mix, which actually came from one of the old WBTV shows which plastered over the older WBTV logos.
 * A high-toned version exists usually for PAL prints.

Availability : Common. It was seen on ABC Family (now Freeform) and TeenNick reruns of Full House. It also plasters over the Rankin/Bass logo on the DVD release of The Year Without a Santa Claus, but due to its sloppy editing, the R/B music is heard instead. This logo was a standard for plastering logos in the 2000's, with America Online plastering this logo over the "Big \\'" on recent H&I reruns and DVD's of Kung Fu and the Me-TV reruns and DVDs of Wonder Woman, as well as the Lorimar logo on most episodes of the first 8 seasons of Dallas on DVD. It was also seen on early 2000's airings of Down to Earth on Good Life TV (now Youtoo America) and Living Single on USA Network, as well as Nickelodeon/Nicktoons airings of Animaniacs, and 2001 episodes from the 2000-01 season of Access Hollywood right before NBC Enterprises took over the subsequent fall. A version with the website text was seen on reruns of The Oblongs on Adult Swim. Currently seen on second half S6-S8 episodes of The Drew Carey Show. This also plasters the 1994/99 logo on the DVD release of season 1 of The West Wing, with episodes 1 ("Pilot"), 9 ("The Short List"), and 10 ("In Excelsis Deo") using the low tone theme.

11th Logo (September 9, 2003-October 1, 2021)
Nicknames : "The WB Shield VIII", "Shield of Staleness VI", "Shield of Steel VI", "Shield of Justice VI", "The CW Shield"

Logo : Pretty much same as the previous logo, but the colors are brighter and the company byline is omitted. This is because all of the WB divisions were organized as "Warner Bros. Entertainment" under Warner Bros. Discovery. Sometimes the WB URL is seen below. Like the 2000 and 2001 logos, either ""Distributed by" or "Produced and Distributed By" (in the same font as the previous logo) is seen above the shield, sometimes being omitted.

Trivias :
 * In the 2013 film Saving Mr. Banks, when Mrs. Travers arrives at the Los Angeles airport, a trio of cab drivers are holding signs for different film companies (one for Warner Bros., one for MGM, one for Walt Disney). The logo depicted on the sign is this one, which is historically inaccurate.
 * The "Distributed by" variant was surprisingly seen on a July 20, 2016 TBS airing of The Big Bang Theory episode "The Boyfriend Complexity", though this is probably a plastering error because this proceeded the Michael Patrick King Productions logo, which was also found on the same airing. Also, TBBT uses the completely bylineless version, meaning that TBS accidentally used the combo for 2 Broke Girls instead.

Variants :
 * For Warner Bros. Television Distribution, when the logo is further back, it's by Warner Bros. Domestic Television Distribution. If it's closer up, it's by Warner Bros. Television Distribution, although one episode of Mike and Molly accidentally used the 2003 WBTD version instead of WBDTD.
 * On The Perils of Penelope Pitstop on Boomerang and reruns of Curb Your Enthusiasm from 2010-11, there is a short version of the 2003 Warner Bros. Pictures logo that is used for Warner Bros. Television.
 * On a Centric airing of the season 3 The Jamie Foxx Show episode "Taps for Royal", the words "Distributed By" are missing from the top of the 2003 WBTV logo. But about 2 seconds later just before the music from the Bent Outta Shape Productions and the Foxx Hole Production logo finishes out, the "Distributed By" byline magically appears back into its original position. As a result, this plastered the 1996 Telepictures Distribution logo that usually followed on syndie reruns. This also happened on the season 1 George Lopez Show episode "Who's Your Daddy?".
 * On local syndication prints of the series finale of The Fresh Prince of Bel-Air, "I, Done," the widescreen version of this logo is squashed to fit the 4:3 dimensions.
 * An extremely rare variant with the AOL Time Warner byline exists.

FX/SFX : None, except for the cut.

Music/Sounds : The 2nd half of the movie logo's theme, cut down to its 10th-12th and final notes. Some shows in association with WBTV would have the theme cut in half.

Music/Sounds Variants :
 * On network shows from 2003 to 2005 as well as episode 8 of season 1 of Cold Case on Universal Channel Asia, the WBTV theme is in mono. The strings are more prominent in this variation and you can barely hear the low brass note on the 3rd note of the theme. All of Us continued using this variant until 2007.
 * On the The Fresh Prince of Bel-Air episode "Sleepless in Bel-Air", Lifetime airings of Will & Grace and the TV movie Deadly Intentions... Again?, Nick @ Nite, Antenna TV, and HD airings of Murphy Brown, the pilot of Rock Me Baby on UPN, on Centric (now BET HER, on some episodes), HBO Max airings of The Wayans Bros., the pilot of Eve on UPN, HD prints of Smallville season 1, and HBO Max prints of Scooby-Doo and Scrappy-Doo and The New Scooby and Scrappy-Doo Show as well as some episodes of Friends when aired on WarnerTV (known as Warner Channel outside Asia), the 1994 theme is used.
 * On Smallville, one of the following themes is used:
 * When it plasters the previous logo (4:3 prints retains the previous logo), the 1994 theme is used.
 * On 2006 season 5 episodes until the series finale, the 2003 theme is heard, carrying it from the then-current DC Comics logo.
 * An alternate version of the fanfare was used in the early days of the logo. This version had a faster tempo, a piano note at the beginning, and a slightly different ending. This variant can be seen on various Hanna-Barbera and Lorimar shows on HBO Max, All of Us, The Mullets, Run of the House, All About the Andersons, Like Family, Blue Collar TV, the first 5 episodes of season 2 of Eve, reruns of George Lopez, Full House on HBO Max and MeTV (except season 7, where the ending of the show's theme is heard underneath from plastering the 6th logo), some episodes of Veronica Mars, post-2020 reruns of The Flintstones on Me-TV, and DVD and Blu-Ray releases of The New Scooby-Doo Movies (also appears on Blu-Ray releases of Scooby-Doo, Where Are You!). Strangely, this variant appears on streaming prints of Smallville S3 episode "Phoenix" as well as episode 7 of season 1 of Cold Case on Universal Channel Asia.
 * On some series such as reruns of The George Lopez Show, you can hear a piano note from the theatrical version before the television theme plays. This has been used at least once after a Hanna-Barbera logo.
 * Some generic themes were used on original airings, such as those on CBS (Two and a Half Men, The Big Bang Theory, Young Sheldon, Without a Trace, etc.) and FOX (Fastlane, The O.C., Skin, Reunion, Wanda at Large, etc.).
 * The 1994 low tone WBTV theme is also heard. This was mainly used on shows that had the short 2003 WBP logo.
 * On Gossip Girl, The Vampire Diaries, the 2012 mini-series Coma, and other post-2009 shows, there is a sped-up version of the 2003 theme.
 * Childrens Hospital cuts off the final note of the theme with the Williams Street Productions logo.
 * On some iTunes prints of old WB shows, the alternate fanfare is heard in a choppier version.
 * A high-toned version exists usually for PAL prints.

Availability : Very common. It appears on first-run syndication series such as The People's Court, Judge Mathis, TMZ on TV, The Ellen DeGeneres Show, Extra, and also current network, cable and off network shows such as Conan on TBS, George Lopez on Nick at Nite and Ion Television, The Jamie Foxx Show on Centric, The Wayans Bros. on MTV2, Friends in local syndication, TBS and Nick at Nite, Eve on TV One, ER (seasons 3-5 and 10-15) on Pop, and The Real in local syndication and on BET, among others. Any series from this era reran on TV One would keep the original logo intact. The 1994 WBTV low tone version theme with the 2003 open-matted "Distributed by Warner Bros. Pictures" logo appears on shows like The Perils of Penelope Pitstop on former Boomerang airings and DVD, the 1967 film Up the Down Staircase on TCM, and before syndie reruns of Curb Your Enthusiasm from 2010-11. The "Produced and Distributed By" variant is somewhat rare and can be seen on the short-lived series Jack and Bobby, and current episodes of The People's Court starting on the 2012-2013 season. The final season of The Drew Carey Show also has this as well, and the WBTD logo also plasters the 10th logo on Laff airings of the first episode of its seventh season, "Drew Carey's Back-to-School Rock 'n' Roll Comedy Hour". Strangely, this also appears on a Hulu print of the Foster's Home for Imaginary Friends episode "Adoptcalypse Now." It also made a surprise appearance on a Boomerang UK airing of one unknown episode of What's New, Scooby-Doo?.

12th Logo (50 Years of Quality) (January-December 2005)
Nicknames : "Television WB Shield VII", "CGI Shield II", "WB 50 Years of Quality", "Plastic Shield", "Television CGI Shield II", "Television Shield in the Sky VII"

Logo : We see a smoother WB shield with a ribbon that says "50 YEARS OF QUALITY" wrapped around the bottom of it. Sometimes the website URL is seen below. For syndication, the text "Distributed by" appears above. Sometimes the shield is close to the screen and zooms back.

FX/SFX : The clouds gliding across the sky, and the shield zooming out on occasion, this logo was animated by The Illusion Factory.

Music/Sounds : Same as the previous logo.

Music/Sounds Variants :
 * On some shows, the end-title theme plays over.
 * On seasons 11-12 of ER, season 6 of Third Watch and seasons 6-7 of The West Wing, the logo is silent.

Availability : Uncommon.
 * It's still saved on reruns of Eve on TV One, Supernatural on TNT and FX, Nip/Tuck on Logo, and Without a Trace on Ion Television, among others.
 * This was also seen on Alice, Spenser: For Hire, and Scarecrow and Mrs. King (plastering the 1972-84 WBTV logo on the 1st season's rerun) back in 2005 during Warner Bros. Television's 50-hour marathon on TV Land.
 * This is plastered on local syndication reruns of Two and a Half Men with the 11th logo, but it is retained on Australian reruns.

Editor's Note : A slightly-wasted logo that only appeared in 2005 as an anniversary celebration.

13th Logo (September 22, 2014- )
Nicknames : "Decorative WB Shield III", "The DC Comics WB Shield", "DC/WB Combo", "Television WB Shield VIII"

Logo : After the 2012-2016 (or 2016-present) DC Comics logo or the Vertigo logo, we see a larger version of the movie preview trailer WB shield seen on the names and crew members list, with the Warner Bros. Television ribbon over it in the same font as that of the 2008-2014 Warner Bros. Animation logo, slowly zooming in from a mostly dark background. From 2018 until 2020, the 2014-2021 Warner Bros. Television shield variant is replaced by the 2017 WBTV logo. Starting in 2020, the 2014-2021 and 2017-2022 Warner Bros. Television shield variants are replaced by the 2019 WB logo without the "WARNER BROS. TELEVISION" text.

Variants : See this page for variants.

FX/SFX : The shield zooming in, along with the effects that vary from each show.

Music/Sounds : Sound effects that correspond with the action, which varies from show to show. The Supergirl pilot had the 11th logo's music.

Availability : Common.
 * Currently seen after the DC Entertainment logo on every new TV series based on a DC Comics property, beginning with Season 3 of Arrow and on The Flash, Constantine, iZombie, Legends of Tomorrow, Lucifer, Gotham, Supergirl and Batwoman, in place of the 11th logo.
 * All variants (except Constantine) can be found on the DCTV's official YouTube account, on the video "DCTV - Logo Extravaganza!". Used in tandem with the 11th, 14th and 15th logos.
 * Although Chilling Adventures of Sabrina, AJ and the Queen and Maid are not owned by DC Comics, they still use the DC Comics' version of the WBTV shield instead.

Editor's Note : A favorite of fans of DC television programming.

14th Logo (January 27, 2017-January 9, 2022)
Nicknames : "Television WB Shield IX", "Shield of Staleness VII", "Television CGI Shield III", "Television Shield in the Sky VIII", "Rotating WB Shield"

Logo : Same as the 11th logo, but the shield and cloud background are redone, with the shield redone in 3D and made to look like the shield from the theatrical logo, and looking a little shinier. Starting in 2018, the clouds move to the right of the shield as it zooms in slowly.

Variants :
 * There is a still variant that can be seen on Netflix prints of Riverdale, Disjointed, the pilot of Love You More on Prime Video, and Lovecraft Country on HBO.
 * On Lovecraft Country, the shield appears closer.
 * There is an opening variant of this logo in which the shield zooms out from the bottom of the screen in an extreme upward angle and then settles in its normal position, shining towards the end of the animation. It then slowly zooms out afterwards.
 * A 4:3 fullscreen version exists; here, the animation is the same as the opening variant.
 * On The Fugitive, the shield is still and on a black background, with the Blackjack Films and Thunder Road Pictures logos next to it. Some episodes replace the latter logo with the 3 Arts Entertainment logo.

FX/SFX: The clouds, and the zooming of the shield. The shield rotating upwards for the opening variant.

Music/Sounds : Same as the 11th logo. The opening variant has some whoosh sounds.

Music/Sounds Variants :
 * A sped-up version of the theme exists.
 * On current prints of Babylon 5, the 1994 theme is heard.
 * On The Flight Attendant, the closing theme of the show is heard.
 * The logo is silent on Lovecraft Country.

Availability : Quite common.
 * It was first seen on international Netflix prints of Riverdale (where it airs as a Netflix original; in the United States, the 11th logo is used), Disjointed, and the pilot of Love You More on Prime Video.
 * Starting with the 2018-2019 TV season, this logo replaced the 11th logo on network shows, including Riverdale, the final season of The Big Bang Theory, and seasons 2-3 (and some of season four) of Young Sheldon.
 * The opening variant can be seen at the beginning of shows like the first 2 seasons of The Kominsky Method and season 4 and season 5 episodes of Lucifer on Netflix, after the Netflix Originals logo.
 * Also appeared until September 2021 on shows formerly produced by Warner Horizon Scripted Television, like season 5 of Queen Sugar and the first 10 episodes of season 5 of Animal Kingdom.
 * The 4:3 variant has began plastering previous logos on older shows produced with said aspect ratio, such as Babylon 5.
 * Don't expect to see this on some syndicated shows, such as Judge Mathis, The Ellen DeGeneres Show, and TMZ on TV.
 * Even after the next logo debuted, this strangely appeared on season 2 of Special, the first four episodes of season 3 of In the Dark, The Republic of Sarah on off-network prints (The CW prints use the next logo), the first 10 episodes of season 5 of Animal Kingdom, the first episode of season 3 of Roswell, New Mexico, and the first six episodes of season 4 of Claws. Following episodes in each respective series' season now uses the current logo.

Editor's Note : This could count as an alternative variation of the 11th logo. Strangely, this logo was never used on syndication for unknown reasons.

15th Logo (March 2, 2021-)
Nicknames : "Television WB Shield X", "Shield of Staleness VIII", "Television CGI Shield IV", "Television Shield in the Sky IX", "Television AT&T Shield", "Rotating WB Shield II"

Logo : Same as the 2021 theatrical logo, except the shield zooms in slowly similarly to the previous logo as a lens flare shines over it. "WARNER BROS." in white and in the same font used on the company's print logo (Warner Bros. Sans) in its bold condensed version is seen below the shield, with "TELEVISION" in its heavy version of the same font below it. The byline is also seen below.

Trivia :
 * This marks the first time since the 2001 logo that a company byline has appeared on the logo.
 * The fanfare in this logo debuted before the movie logo, which did so in Non Mi Uccidere, which was released on April 21, 2021 in Italy.

Bylines :
 * March 2, 2021-2022: "a WarnerMedia company"
 * May 23, 2022-: "A WARNER BROS. DISCOVERY COMPANY"

Variants :
 * Depending on how long this logo is shown on screen, the size of this logo varies. The 2-second and 1.5 second versions of this logo have the logo appear closer.
 * A widescreen 18:9 version of the logo exists.
 * On Lisey's Story, the colors are more vivid.
 * On season 2 of Ted Lasso, season 6 of Lucifer, and the 2021 reboot of Head of the Class, the colors are darker; with the Lucifer variant being much darker than usual.
 * On the first two episodes of Shining Vale, the logo's contrast is much brighter.
 * There's an opening variant where the shield zooms out and rotates upwards like the previous logo and then shines. The company name and byline fade in afterwards. The entire logo zooms out during this process. This can also appear as a closing logo.
 * For syndication, "DISTRIBUTED BY" (in its bold version of the same font mentioned above) is seen above the shield. On the variant above this one, after the shield finishes zooming out, it fades in with the company name and byline (seen on Extra as of August 31, 2021). However, Ellen and The Real (as of September 27, 2021) use the main variant where the shield does not zoom out.
 * Sometimes, the lens flare is already there.
 * An in-credit variation exists, with the text "DISTRIBUTED BY: WARNER BROS. TELEVISION GROUP" and the 2019 WB shield. This was spotted on the post-October 2021 episodes of The People's Court.
 * On post-October 2021 episodes of Judge Mathis, the Warner Bros. Television Group logo is in-credit (without the words "DISTRIBUTED BY") and shares the screen with the Illinois Film Office and Telepictures logos.
 * On The Real, the logo is part of the split-screen credits.

FX/SFX : The shield zooming in and the lens flare, taken from the theatrical logo by Devastudios. Also, like its movie counterpart, the sky and clouds were done using Terragen from Planetside Software. For the opening variant, it's the same as the previous logo.

Music/Sounds : The final note of the 2021 theatrical logo's fanfare composed by Ludwig Göransson.

Music/Sounds Variants :
 * Sometimes, the logo is silent, using the closing theme of the show, or using the network respective generic themes.
 * On a few shows, the 2003 fanfare is heard, sometimes in warp-speed.
 * An alternate theme exists where the final note of the middle section of the new fanfare is used, which has the same chord as the main fanfare, with strings on it. A "ding" is heard when the lens flare appears. This is only heard on the short 2-second and 1.5-second versions of this logo.
 * In the opening variant, the same whoosh sounds from the previous logo can be heard. Starting with season 6 of Lucifer, the whoosh sounds are slightly different than the previous logo.
 * The closing version of the above variant has all 4 notes of the middle section of the fanfare. This can also be heard on its international counterpart.

Availability : Current.
 * It first appeared on the Prodigal Son episode "Face Value", and later appeared on Mom from "Bloody Stumps and a Chemical Smell" to "My Kinda People and the Big To-Do", B Positive starting with "Recessive Gina", Call Me Kat starting with "Moving In", Bob Hearts Abishola starting with "I Did Not Raise Him to be a Teenager", Ted Lasso starting with season 2, Manifest starting with "Destination Unknown", All American starting with "Canceled", and All Rise starting with "Georgia", among others.
 * It is also seen on United States of Al and the 2021 reboots of Gossip Girl and Head of the Class.
 * It appears on shows produced by Bonanza Productions, as they do not have their own logo.
 * The opening variant made its debut at the beginning of season 3 of The Kominsky Method, and it also appears as a closing variant at the end of said season, using the 2003 fanfare. However, the closing variant with the middle section of the fanfare notes made its debut on season 2 of The Flight Attendant.
 * The syndication variant made its debut on the August 31, 2021 episode of Extra.
 * This logo has been spotted plastering the previous logo on a rerun of the Young Sheldon episode "Training Wheels and an Unleashed Chicken" on CBS.
 * This logo is also seen on shows formerly produced by Warner Horizon Scripted Television which are later season 5 and season 6 episodes of Queen Sugar, season 2 of David Makes Man, the remainder of season 5 of Animal Kingdom, season 3 of You and season 4 of Claws starting with "Chapter Seven: Ascension".
 * The in-credit variant made its debut on the October 4, 2021 episode of The People's Court.
 * This logo also appeared on new and future shows from this company such as All American: Homecoming, Shining Vale, The Sex Lives of Collage Girls, Pivoting and Abbott Elementary, among others.
 * The Warner Bros. Discovery byline made its first appearances on the season 3 finale of Bob Hearts Abishola and as well on the season 4 finale of All American. As of now, it is used alongside the WarnerMedia byline, although that could change in the foreseeable future.

Editor's Note : The fanfare in this logo as well as the end bit of the theatrical logo makes this a winner.