DMS Video (UK)

1st & only logo - (1989-1991)

Nicknames: "Amiga on a Budget" "Ian Pearson and Gavin Blair Have Risen Again", "The Personification of all that is Amiga", "Deep Water and Pony Canyon's British Cheesier cousin", "Britiain's Answer to L.A. Hero"

Logo: On a red 3D plain with a blue sky and grey pillars on each side, there is a VHS with a grid-textured triangle flying through black skyscrapers and a VCR at the end. The VHS heads into the VCR, which has "DMS" in a Pac-Man font and "LIMITED" in a spaced out font. The triangle then casts a shadow.

FX/SFX: Everything (in CGI).

Cheesy Factor: This goes way off the charts! The lackluster CGI, weird music, and other elements combine to make 100% real cheese - the logo itself is criticized by a few as being made on an Amiga computer while on a budget - think of Dire Straits' "Money for Nothing" music video - created by Ian Pearson and Gavin Blair

Music/Sounds: A rising synth tom-tom sound and a 3-note synth fanfare with bass backing plays. When the triangle casts a shadow, we hear the gong sound followed by a twinkling sound afterwards.

Music/Sounds Variant: At the end of most VHS titles, the twinkling sound heard at the end of the logo holds on for a few more seconds before fading out completely.

Availability: Very rare. This can be found on all Professor Playtime & Rat-A-Tat-Tat tapes from the company

Scare Factor : Low, because of the cheap and choppy animation and cheap music. However, those unaffected by it will certainly laugh at the cheesiness of the logo.