CPL Productions (UK)

Background : Celador was a British television production company that was formed in 1981 by producer Paul Smith. It was then expanded into film, television and licensing, and then an international division that handed international versions of game shows like Who Wants to Be a Millionaire? and Winning Lines. In 2006, they sold off it's international division to Netherlands-based 2waytraffic and was reincorporated as "2waytraffic International" which was later acquired by Sony Pictures Television on June 24, 2008, while it's production arm became CPL Productions in 2009, and was later acquired by Red Arrow Entertainment Group (later Red Arrow Studios) in 2012.

1st Logo (January 9, 1984-1992)
Nicknames : "Spinning Letters", "Spreading Letters"

Logo : On a black background, we pan out from the spinning letters that were connected together, and flashes, and it stopped spinning. The pieces then spread out, in order to reveal the white-blue gradient words "celador" in a futuristic font. The word "a" fades in on the top left of the "celador" text, while "production" is on the bottom right below the text. Below it was a copyright disclaimer.

Variants : FX/SFX : The spinning, panning, the spreading.
 * Sometimes, the logo is shortened, starting from the spreading animation.
 * Sometimes, the logo freezes after "celador" finishes spreading, then we see the white text "A Celador Production" and station info is shown below, like either BBC, Carlton Television or Thames.
 * A Christmas version of the logo exists. Here, the logo is shown on the bottom behind a sad snowman on a gray-white gradient background with snowflakes falling. The Celador logo then animates on the bottom. The snowman then turns happy. Above it was "Christmas Entertainment for (BBC/Thames) Television from" and below it was a copyright stamp.
 * On Television Scrabble, a print version of the logo is used, where it shared disclaimers with Callendar/Primetime Television and Channel 4 Television.

Music/Sounds : None of the end theme of the show.

Availability : Seen on early Celador productions, like Comedians Do It on Stage, Everybody's Equal, Wow Fab Groovy, Wild Oats, Carrott's Commercial Breakdown and Crazy Comparisons.

Editor's Note : None.

2nd Logo (1992-1999)
Nicknames : "Spinning Letters II", "Spreading Letters II"

Logo : On a black background, we see the connected pieces of the Celador logo in light blue spreading out piece by piece, while spinning. Once the logo is done, we see the white text "A Celador Production" fades in below the logo.

Variants : FX/SFX : The spinning and spreading, the text fading in.
 * Sometimes, station info for BBC or Carlton Television/ITV is shown below the logo, along with a copyright disclaimer.
 * From 1995 to 1996, on some shows produced for Carlton, the logo is shared with the Carlton UK Productions logo.
 * Sometimes, the logo is still.
 * A Christmas version of the logo exists. It's the same as the last logo's Christmas variant, only this time we see the text above the snowman reading "Christmas Entertainment for", either the BBC or Carlton logos, and the word "from" below the logos, and the Celador's logo animation was updated. On More Auntie's Bloomers, the Celador logo is not animated and it was smaller. On Schofield's Christmas Gold, the variant is still.

Music/Sounds : The end theme of the show.

Availability : Seen at the end of Celador's shows from the 1990s, like The Detectives, Hypnotic World of Paul McKenna, Talking Telephone Numbers and early episodes of Who Wants to Be a Millionaire?, of which Challenge kept the logo.

3rd Logo (1999-2002)
Nickname : "Spinning Letters III"

Logo : On a black or a black-blue moving gradient background, we see some letters spinning like wheels, which eventually reveal the marine-colored text "celador" from the previous logo, and a line then flashes from behind the text.

Variant: FX/SFX : The spinning letters.
 * The spinning variation appeared on the first 2 PlayStation adaptions of Who Wants to Be a Millionaire? in the UK, as well as the Dreamcast and PAL versions.
 * On all other PC and PlayStation versions, as well as the Game Boy Color, the logo is black-and-white and simply fades in.
 * Sometimes, the logo is still.
 * Sometimes, "A Celador Production" is shown below the logo.
 * On original ITV prints of Who Wants to Be a Millionaire, "A Celador Production" is smaller, and then the text disappears, and the light forms the show's title and the timeslot is shown spreading out via a light effect is shown underneath the logo.
 * On shows co-produced with the BBC, like the Jasper Carrott specials and Winning Lines, the logo is shifted to the top on a black background, "A Celador Production" is shown below the logo, and underneath is the word "for" and the BBC logo. A BBC copyright is shown below the logo.

Music/Sounds : A part of the show fanfare, which was a cue from Who Wants to Be a Millionaire?.

Music/Sounds Variants : Availability : The normal logo with fanfare is seen on the PC, Dreamcast (UK and France Only), DVD and PlayStation adaptations of Who Wants to Be a Millionaire?. It was usually shown up at the end of Who Wants to Be a Millionaire?, including the original British version, and at the end of 1999-2002 American Regis Philbin-era episodes when it was on ABC, as well as Winning Lines, including the US version with Dick Clark on CBS, and several Jasper Carrott specials.
 * The black-and-white variant uses a 5-note synth theme transitioning from the Disney Interactive/Buena Vista Interactive theme used as part of the games.
 * Sometimes, the end theme plays over or the logo is silent.
 * Original ABC airings of Who Wants to Be a Millionaire? and CBS airings of Winning Lines used a generic network theme.

4th Logo (2002-2009)
Nicknames : "Celador Snake", "Drawing Letters"

Logo : On a dark blue/dark sapphire/black gradient background, we see curvy lines, like a snake, drawing the Celador logo from the previous logos, although much bolder, and in a blue gradient texture.

Variants : FX/SFX : The drawing of the logo. None for the still version.
 * Sometimes, "A Celador production" is shown below the logo.
 * On BBC co-productions, the word "for", the BBC logo and a copyright stamp is shown below the logo.
 * Sometimes, the logo is still.
 * There is an "international" version with the corresponding word added and an arc below that almost resembles the Pearson Television logo. It was seen on the game Who Wants to Be a Millionaire?: Party Edition. Also, on the Who Wants to Be a Millionaire? DVD Game, the background is pitch blue and "interactive" appears underneath the arc. Sometimes, a print version of the logo is used on DVD games.
 * A still version of the "international" version exists on Channel 5 "Milkshake!" airings of Roobarb and Custard Too.

Music/Sounds : Same as the previous logo.

Availability : Common. It's seen on Who Wants to Be a Millionaire? episodes from 2002-2007, including the original UK version, its episodes with Meredith Vieira in first-run syndication, and on DVD games, and on later episodes of the UK version of Winning Lines, as well as very early episodes of All Star Mr & Mrs, Carrott's Commercial Breakdown and Britain's Brainiest Kids. The "international" version is seen on Roobarb and Custard Too and episodes of the original UK version of Who Wants to Be a Millionaire? from 2006-2007.

1st Logo (2009-2010)
Logo : On a blue gradient background, with a white spotlight, we see the letters "CPL" in a blue font with lights over the text, in a 20th Century Fox-esque angle structure, with a reflection. A light blink appears from the top right of the "CPL" text and briefly flashes.

Variants :
 * On All Star Mr. & Mrs., the text "A CPL Production for ITV" is shown below.
 * On The Sexy Ads Show, the logo is on the right side, with the Channel Five logo on the left. Plus, the logo is still.

FX/SFX : The light blink.

Music/Sounds : The end theme of the show.

Availability : Rare. Seen on various shows like the second season of All Star Mr. & Mrs. and The Sexy Ads Show.

Editor's Note : None.

2nd Logo (2010-2014)
Logo : A white flash appears, revealing it was the logo similar to the previous logo, except with a brighter concept, had a different reflection, and had a blue gradient shade all over the logo. The glow is also brighter.

Variants :
 * The logo is sometimes shown on a box, sharing the screen with other logos.
 * On All Star Mr. & Mrs., the word "A CPL Production for ITV" is shown below the logo.

FX/SFX : The light flash.

Music/Sounds : The end theme of the show.

Availability : Uncommon. It's saved at the end of CPL shows from the era, like A League of Their Own and All Star Mr & Mrs..

Editor's Note : None.

3rd Logo (2015-2016, 2018)
Logo : Over a black background, we rotate and pan to reveal an aerial view of the CGI version of the CPL logo similar to the previous logos, ala the 1994 and 2009 20th Century Fox logos, and the current 20th Century Studios logo, only much brighter lighting. The light then dims and flashes while the logo rotates. After the logo pans, the lights die down.

Variants :
 * On Series 9 of League of Their Own, the logo is still, except for the lights moving.
 * Like the last logo, the logo would be in a box and share the screen with other logos.

FX/SFX : The panning of the logo.

Music/Sounds : The end theme of the show.

Availability : Seen on Series 9 and 10 of A League of Their Own, Series 7 of All Star Mr. & Mrs, Series 1 of Married at First Sight and Decimate. For some reason, Series 3 of Married at First Sight used the logo instead of the next logo.

Editor's Note : None.

4th Logo (2016- )
Logo : On a black background, the CPL logo from the previous logo rotates to the right hands of the screen and then the logo shines with blue lights as the text illuminates until the whole logo stops flashing. The whole thing looks like before, except the logo is smaller.

Variants :
 * A stil version of the logo exists.
 * In 2019, the words "PRODUCTION COMPANY OF THE YEAR" is seen below the logo.
 * Also, starting in 2019 as well, the byline "A Red Arrow Studios Company" appears below the logo when it starts flashing.
 * Sometimes, this logo can be shared with other logos, and encapsulated into a box, similar to the last two logos.

FX/SFX : CGI animation.

Music/Sounds : None or the show's closing theme.

Availability : Current. It was seen on current episodes of A League of Their Own and its US remake, Game On!, as well as the last season of All Star Mr. & Mrs., Married at First Sight and the UK version of How'd You Get So Rich.

Editor's Note : None.