Apple Films (UK)

''Logo description by LongLiveRock, Hoa, bigladiesman and PAV123 Logo capture by Eric S. and Supermarty-o Video capture courtesy of Beacoro''

Background: Created in 1967 as part of The Beatles' Apple Corps, this company only released a few films. Apple Corps still exists, primarily to oversee control and licensing of Beatles-related assets and the Apple Records back catalog.

(December 26, 1967-April 1974)

Nicknames: "Special Apple", "Hand-Drawn Apple", "The Fab Four Logo", "The Yoko Ono Logo"

Logo: On a moving space background (which even shows a nebula), a hand drawn-looking red apple (unlike the Apple Corps Ltd. logo, which is green) moves in from the right while rotating and places itself on the left of the screen. It stays there while rotating for about five seconds until it starts peeling. The part being peeled forms a spiral which ends forming the words "films" in a handwritten font (it also has a filmstrip pattern applied to it). The peeled part of the apple shows the words "AN APPLE". Overall, we get the phrase "AN APPLE film".

Variant: A still version also exists, which shows the space background briefly moving. Only the beeps (and two brief horn notes) are heard here.

FX/SFX: All the 2D animation...

Cheesy Factor: ...Which just screams late '60s. The design is overly psychedelic, the animation is choppy, and the space moving looks like it's been made using poorly done stop-motion.

Music/Sounds: We start with some electronic computer/space-like sounds, then when the apple starts moving in, a rocking, state-of-the-art electric guitar & percussion-driven tune is heard. When the apple is peeling itself, we hear a "WHOOSH"-like sound fading in until it completely muffles the guitar tune, and gets louder over the finished logo. Finally we hear the electronic sounds again.

Availabilty: Can be seen on the DVD releases on their 1970s films Born to Boogie, Concert for Bangladesh, and Son of Dracula.

Scare Factor: High, bordering on nightmare for those who see it for the first time. The general cheesiness of the logo and the loud electronic sounds are likely to scare many unaware viewers. The guitar tune is very nice, though.

2nd Logo

(1994-2012)

Logo: On a black background, the Apple Corps green apple fades in and it slowly zooms in. After a few seconds, the apple fades out while zooming.

Variant: On some films such as both re-issues of Yellow Submarine, either the text "Apple Films Ltd." or "An Apple Corps. Ltd. Film" appears below the apple.

FX/SFX: The zooming.

Music/Sounds: None.

Availablity: Rare, seen on Magical Mystery Tourand possibly other films from the era. Also exists at the end of the 1999 and 2012 re-issues of Yellow Submarines.

Scare Factor: None. It's a suitable replacement for the previous logo.